Filipino Family Influencers are followed by many parents in the Philippines and that’s why working with them will grant your brand accelerated growth and sales.

Let’s say you are a parent with kids and there are content creators in the Philippines who upload the most helpful parenting tips and advice.

Wouldn’t you follow them right away?

That’s what I’m talking about.

Family Influencers in The Philippines 👇🏼

  1. Doug Kramer – @dougkramer
  2. Kryz Uy – @kryzzzie
  3. Andi Manzano – @andimanzano
  4. Ciara Magallanes – @mommydiariesph
  5. Isha Borromeo – @nanayisha
  6. Via Austria – @viaaustria
  7. Celine Cornejo – @teachercelineph
  8. Ginger Arbodela – @gingerarboleda
  9. Louise – @mommypracticality
  10. Sky Gavin – @gvinsky

Influencer Marketing in the Philippines is a huge Market.

Family influencers are those who utilize their platforms to share many things about parenthood.

Parents and families have many Brands to work with.

From mistakes to avoid, to home appliance suggestions, they have it all.

List of the top family Influencers and creators in the Philippines

Many find it hard to resist following them, including all parents in The Philippines.

These digital creators have many loyal followers.

Those who genuinely follow them for their content and pay attention to everything they say.

Their recommendations of any kind of brand will also make their way to fans’ hearts.

And that’s why working with them is highly recommended if you want your business to flourish in The Philippines.

Here they are, the top 10 Filipino Family influencers in 2024.

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1. Doug Kramer – Famous Family Man & Influencer in The Philippines

Doug Kramer is widely known as a former basketball star.

Now, his image as a family man and social media influencer is just as prominent.

Doug is the leader of the Kramer’s, one of the most notable families on Pinoy social media.

On his Instagram, the father of three shares about family trips and their moments as a family.

Since both Doug and his wife, Chesca Kramer, have established their names in The Philippines,

Uploads about the Kramer’s are always anticipated by the public.

Therefore, any business should totally leverage his influence to improve brand awareness and image.

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2. Kryz Uy – Famous Lifestyle Blogger & Mom Influencer in The Philippines

Kryz Uy is a blogger active on Instagram to showcase her lifestyle as a stylish mama.

There, you can also find precious moments about her journey during motherhood.

As well as parenting advice, including the mistakes to avoid based on her experience.

Give Kryz Uz a follow now to learn more about mom’s life,

All while getting free outfit inspiration so you can look as neat as her.

Many companies in The Philippines have worked with Kryz as a means of their influencer marketing campaign.

And I suggest you do the same if you want to increase your brand awareness in the nation.

3. Andi Manzano – Established Filipina Family Influencer

Andi Manzano is a well-known DJ, host, and entrepreneur in The Philippines so it makes sense that her name is known by plenty.

Now being a mom, she shares many shared moments with her daughters and family.

She also uploads about parenthood, traveling, and lifestyle, which many are grateful for.

Besides all that, Andi informs her followers where to get all the must-have essentials, the girls’ cute outfits, and more.

Andi’s content is overall helpful for many Filipino mamas and they make up most of her dedicated audience.

If they are who you plan to target,

Getting your brand mentioned in one of Andi’s posts will surely get their attention in no time.

4. Ciara Magallanes – Insightful Mom Content Creator in The Philippines

Ciara Magallanes is the woman behind the TikTok account Mommy Diaries PH.

She promotes gentle parenting and teaches her children emotional regulations.

And she always takes into account her kids’ feelings and validates them.

“I wish I was raised like this when I was a kid.” is the kind of comment you would find in Ciara’s uploads.

She will be your guide to face parenthood and raise your children to be caring, kind, and emotionally intelligent.

Parenting is one hell of a journey but Ciara will show you that it’s all worth the effort.

Work with Ciara now to connect with Filipino parents who genuinely love her content and take her advice.

5. Isha Borromeo – Filipina Travel Enthusiast & Family Content Creator 

Isha Borromeo is a Filipina mom who loves to upload family vlogs on YouTube.

She loves taking her family on a trip and she never forgets to inform her audience about child-friendly destinations in The Philippines.

On top of that, heartwarming clips about her children’s milestones can also be found on her account.

So, whether you need such information or just enjoy seeing happy family moments, Isha is a must-follow influencer.

She is also a must-work-with content creator if you plan to grow your brand in The Philippines and reach many parents in the country.

6. Via Austria – Family Influencer & Social Media Personality in The Philippines

Via Austria is a Filipina Instagram and YouTube personality.

On her platforms, she posts about vlogs, hauls, reviews, product recommendations, and tips for fellow moms in the country.

She is also known for her house and room organization videos. 

You can always see Via’s beloved children, Ayi and Loui, in any of her content.

Both Via’s content and her family moments always draw huge online traffic.

So, I suggest you work with her if you plan to target the mom community in The Philippines.

7. Celine Cornejo – Inspiring Filipina Mother & Content Creator 

Mother of two Celine Cornejo makes use of her Instagram account to chat about parenting tips.

Also being a preschool teacher, she educates her audience on learning by playing.

For her, toddlers should learn through fun ways like sports, outdoor activities, and arts.

Celine’s content will definitely teach you how to be that fun mom your kid loves.

So don’t miss out and give her a follow now.

For business owners, be sure to connect with her to reach her dedicated audience – mothers in The Philippines.

8. Ginger Arbodela – Well-Loved Mompreneur from The Philippines 

Ginger Arbodela is inspiring in the way she manages to work and raise her children at the same time.

Now being the Chief Operating Officer at Taxumo, Ginger’s motivation to take care of her family never fades away.

If anything, it motivates her to share valuable advice on how to manage a business while being a mom.

And she is admired because of this.

Being a mom doesn’t mean giving up your dreams, that’s what you’ll learn upon scrolling through her account.

Follow Ginger now if you are in need of such content,

And if you have a business to grow in The Philippines, work with her to reach her dedicated audience ASAP.

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9. Louise – Must-Follow Mom Content Creator for Practicality Content

Louise is a Filipina mom & Lifestyle Content Creator who promotes practicality.

She chats about how the approach has helped her and her family.

On top of that, Louise also shares all things parenting and investment.

Her content is truly helpful and that’s why she is followed by all parents in The Philippines.

Louise has also been trusted by many brands in the country for endorsements. 

Follow their steps now and have your brand recognized by many of Louise’s audience.

10. Sky Gavin – The Philippines-Based Nano Family Influencer

Motherhood is a journey worth savoring and sharing.

And Sky Gavin is showing just that through her Instagram account.

The mom of one shares family moments of her, her husband, and her little angel, baby Astrid.

Oftentimes, you will see matching outfits of her family you can take inspiration from.

Sky is active on TikTok, too, where she posts funny videos about parenting that all moms relate to.

To reach her loyal followers, I encourage you to collaborate with her ASAP.

Watch your brand thrive in The Philippines with the help of family influencers.

Filipino family influencers are looked up to by so many parents in The Philippines.

Not only does their content present helpful advice,

But it’s also very informative regarding what to buy and where to go.

Some of them will even make sure you won’t miss out on fashion inspo for you and your kids.

Following them is a must for many Filipinos, hence their dedicated followers.

And this is a huge, not-to-waste opportunity for brands wanting to expand their reach in The Philippines.

What I’m saying is that you need to work with them to introduce your brand to a wider audience.

They have the power to influence many and make your brand more known in the country.

Just note that you need to choose the influencer whose niche aligns with your brand.

So they can represent it successfully and appropriately.

Work with more Filipino Influencers in other niches

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