Best Influencer Marketing Software in 2023 – Ranked & Reviewed

Influencer marketing Software is an essential tool for everyone who needs to find potential influencers online that resonate with their brands. They will also help to manage communication and drive sales. In this article, I have come up with the 4 best influencer marketing platforms and software, ranked them, and picked my favorite from the list for you.

Do you know that per 1 dollar spent, you can earn $5,78 from using influencer marketing?

You heard it right.

The numbers don’t lie and influencer marketing is indeed a real deal nowadays.

And the best way to maximize your influencer marketing is by using influencer marketing software.

You won’t be busy anymore filtering who is the best influencer for your brand.

Rather, it lets you focus on strategic matters:

The success of the campaign.

In fact, it impacts well.

Around 60% of marketers agree that influencer posts outperform their branded content.

And many marketers will use influencer marketing in 2023.

If you’re wondering what is the best influencer marketing software in 2023, you’ve come to the right place.

I have sorted out the 4 best of best influencer marketing software. Just for you.

Let’s jump right in.

4 Best Influencer Marketing Software Services in 2023

Here are the leading influencer marketing software and solutions for your discovery & management tools in 2023.

1. Favikon
2. Inflact
3. Promoty
4. BuzzGuru

1. Favikon – Best Influencer Marketing Software so far

Best influencer marketing tool available in 2023 ($59/month)

Favikon is one of the largest influencer Marketing Software with advanced influencer search functions and analytics.

Literally, you can find the best influencer on Instagram, YouTube, and also the recently growing video app, TikTok for your brand

Among the 8 million influencers on its database from 168 countries, 54,000 cities, and 95 languages.

So, using a tool that can recommend the best creators on Social Media is crucial.

All you need to do is open the search tool, set the filters, and click “Search”.

The influencers that are relevant based on your search setting will show up

Even you can go very specific by entering the influencer’s engagement rate, tier, number of followers, or Favikon score.

After clicking the “Search” button, you will find a lot of influencers with brief information about them,

Which are the number of followers, the nationality, and the Favikon score.

If you are wondering, the Favikon score is a unique assessment from the tool to wrap up all the influencer’s performance.

Pro tip: choose the one with a good “green” score from Favikon.

After that, click the profile you are interested in and you will be directed to the influencer analytics review.

From engagement rate, and account growth, to how much you should pay to work with the influencer,

You will get the most comprehensive influencer review ever on Favikon.

You can also use bot followers detection to avoid fraud from bogus influencers.

Once you are done with your influencer discovery process, you can save them to a list

And send them your email outreach.

Read this guide to write an influencer email outreach.

You can also collect all the influencers you are currently working with to track the campaign progress.

More management tools are also available on Favikon,

Such as an influencer list, campaign tracking performance, and CRM management.

All these helpful features start at only :

1. $59/month for the Yearly Plan = $44/month using our promo code INSG25
2. $79/month for the Quarterly Plan = $59/month using our promo code INSG25
3. $99/month for the Monthly Plan – $74/month using our promo code INSG25

Check the Pro and Business versions if you deal with influencers on a Daily basis.

You will have more search credits and options available.

Curious about the premium plan but the price can’t match your budget?

Try our promo code INSG25 and get a 25% off available on all plans.

You will only have to pay $44/month for the Starter plan if you pick the yearly Plan.

If you are interested in Favikon, book a call and talk with their teams immediately.

If you know exactly what you want and don’t need a demo, just come and talk to them on the chatbot and you’ll get access to the payment page directly.

The Favikon team knows what is best for you when you communicate your needs to them.

One thing about Favikon: they have customer service and they’re super friendly.

They will match the price that you can pay for the quality features you need.

Key Features:

• Best Influencer Software with a lot of features
• 8 million influencers from 168 countries, 54,000 cities, and 95 languages.
• Influencer list, email outreach template, influencer DMs
• Campaign tracking management
• CRM management

Pricing:

There isn’t much of a difference between the pricing plans.

It’s just the number of lists, influencer audits, and searches that makes a difference.

Note that this pricing is not absolute, you can still book a demo and talk to Favikon’s team to customize your price.

Here is the price list for the monthly offer with Search details.

• $99/month – Starter: Now $74/month with 50 searches, 25 audits, 50 influencers in lists, 100 influencers in CRM
• $169/month – Now $127/month Pro: 500 searches, 200 audits, 200 influencers in lists, 500 influencers in CRM
• $249/month – Now $187/month Business $199/month: Unlimited searches, 1000 audits, 1000 influencers in lists, 1000 influencers in CRM

And 25% OFF on all plans using my exclusive promo code = INSG25

Coming to this article is a waste of time if you don’t try out this impressive tool.

The best Software database, best customer service, and real knowledge of influencer marketing are what define Favikon.

They are the reason why Favikon is our number 1 Influencer Tool so far.

2. Inflact – Simple Free Software to find Influencers

Inflact is the most complete and popular automation tool on the internet. Now also offers a completely free Influencer search.

It’s really powerful and totally free.

Simply sign up to their platform to take advantage of their influencer search results.

Find influencers by several criteria, based on:

1. Followers
2. Posts
3. Countries
4. Gender
5. Profile category: Entrepreneur, Digital Creator, Photographer…

You will be able to create lists of your favorite influencers, have their contact details, and download your data and results in CSV or XLS format.

In short, it is complete as I told you.

It’s the perfect tool for beginners and those who don’t have an Influencer Marketing budget yet or just for those who don’t need much to get started 😉

For those who want more than Influencer research but are looking for an Instagram Automation solution for their account.

So go for Inflact, you will opt for a powerful and more than complete solution to get your Instagram account off the ground.

I talk more about it here and there.

3. Promoty – All-in-one influencer Marketing Software

Large influencer Software database marketing tool ($50/month)

Here is another Software that offers complete management features for your influencer campaign.

Trusted by big brands, Promoty provides over 150 million influencers to choose.

With the number, you can search literally from the most famous creators & celebrities,

To the smallest influencer tier.

The search query is equipped with a follower count, engagement rate, and analytics button.

After that, you get detailed influencer reporting, just select the “Has analytics” button.

And you will see all the insights you need before working with one of them.

You also must try CRM management, it lets you monitor all the current projects

Plus the content made by the influencer.

Even if Promoty is best for agencies, the tool is also useful for creators.

No wonder, the creator economy is growing rapidly in 2023.

Influencers can apply to any campaign, rather than brands recruiting them.

If you are a creator, you can use Promoty and get yourself your preferred brand.

Key Features:

• Big influencer Software tool with 150 million influencers worldwide
• A detailed report from social metrics to audience insights
• Campaign & content management Software

Pricing:

With the given features, Promoty is definitely worth trying, especially when the tool has an affordable price.

Look at the price list here.

1. Starter $50/month: 50 influencers in CRM, 5 brands
2. Pro $150/month: 150 influencers in CRM, 5 brands

Start for Free to use Promoty or pick a custom price and then match it with your budget for the next usage.

4. BuzzGuru – New Influencer Marketing Software

BuzzGuru is an influencer marketing SaaS platform for brands and agencies with a database that has detailed information about 27+ million influencers worldwide.

You can plan, manage and analyze campaigns with content creators on YouTube, Instagram, Twitch
and TikTok.

It includes a full stack of tools necessary for influencer discovery and management, market research and competitive analysis, content search and quality checking, and running and evaluating advertising campaigns with creators.

BuzzGuru provides you with more than 50 smart filters to discover the most relevant influencers fast and easy.

The smart AI algorithms calculate the projected budget of an ad campaign with any influencer on YouTube, Instagram, TikTok, and Twitch – so the marketers can estimate the advertising budgets they need to make a promotion.

What differentiates BuzzGuru from other influencer marketing platforms is the ability to do competitor research on any brand.

You can access the list of influencers a brand collaborates with, their budgets for influencer marketing campaigns, target geo and audience profile, dynamics of news and mentions and more.

Key Features: BuzzGuru covers every step of an influencer marketing campaign from discovery to getting results on the campaign’s performance:

• Influencer discovery: Find and recruit perfectly aligned influencers and content creators for your marketing needs
• Influencer analytics: Analyze influencer performance and audience quality rates to choose the high-quality creators to partner with
• Campaign management: Run advertising campaigns with influencers from start to finish, evaluate the result and track the performance in real-time
• Competitor analysis: Benchmark your influencer marketing performance against market leaders and gain visibility into your competitor strategy
• Market research: Get a complete picture of the influencer marketing landscape in your niche and discover new opportunities for your brand
• Reporting & analytics: Measure the success of an advertising campaign, calculate relevant metrics and get the performance reports in a few clicks

Pricing

BuzzGuru suggests entirely customizable prices that depend on your company’s needs.

So, first, come questions. What’s the size of your company? What are your goals? What do you expect of your influencer marketing program? And what does it look like currently? 

BuzzGuru has made an influencer marketing platform that is not “one size fits all”. Instead, they split the features and customized the tool for different verticals based on their needs.

The individual approach to pricing makes BuzzGuru fairly suitable for any size of business so that each company finds the right way to use BuzzGuru to achieve their respective goals.

What is Influencer marketing Software?

Influencer marketing software is a solution program to help brands find influencers online for their influencer marketing campaigns.

They provide online discovery of big influencer databases using relevant algorithms from AI.

You can find Instagram fashion influencers, and content creators for personal growth from TikTok, or YouTube gamers.

Basically, it’s an end-to-end service to help you connect with influencers that match your brand image.

You can log in anytime and find potential influencers.

Many influencer marketing platforms can also assist you to communicate deals, and monitoring campaigns.

Some of them are also equipped with competitor and market analysis.

And why influencer marketing?

It spreads brand awareness easily.

The ‘influence’ of the influencer will gain the most out of your target audience.

And it’s very profitable.

Studies say that influencer marketing is 11x way more effective on the ROI than banner ads.

Especially when micro-influencers are very affordable and flexible, it makes influencer marketing brings massive benefits to small businesses.

If you still have no idea to run a successful influencer marketing campaign.

What are The Key Trends of Influencer Marketing in 2023?

Many predict that 2023 is the year for stronger influencer marketing.

And to ride this wave—a successful influencer marketing campaign—, you have to understand the market trends.

Watch and learn these key trends of influencer marketing in 2023:

Influencers become the center part of marketing campaigns

Brands are projected to spend $15 billion on influencer marketing in 2023.

As influencer marketing brings the biggest pie of ROI, they are now paying full attention to it.

As a response to this emerging trend, brands will look forward to building partnerships with them.

They want the deals to run smoothly so they will see influencers as partners, not contractors.

On the other hand, many social media platforms welcome them with more creator-friendly tools.

Currently, Instagram is building a native affiliate tool for creators to earn fees once they direct to another platform.

Last year, Instagram has developed the “Add Yours” sticker, very good for brand partnerships for creators.

Now, TikTok has been partnering with Shopify to build social commerce solutions “TikTok Shopping”.

TikTok is now taking the spotlight for influencer

TikTok is very addictive. It gains a massive shift where in 2022, only 9% of marketers use TikTok, but then it increases to more than half using this platform.

Now, you can see TikTok’s content being reposted and reuploaded everywhere.

Creators were not considering this app to be this influential at the beginning.

But this time, influencers are crowding TikTok with various engaging content.

And now, more and more clients are shifting their Instagram partnerships to TikTok partnerships.

We will witness LinkedIn influencers in the future

Today, you witness many inspirational posts on LinkedIn and they label it as ‘sharing’ for professional needs.

But, many growing brands have taken advantage of this, making their own employees ‘share’ influential posts.

Many businesses also use LinkedIn-sponsored content to stay credible.

LinkedIn sensed this and in 2021, it launched “Creator Mode” as a response to these emerging influencer trends.

It is beneficial for businesses to gain more reach and build a professional community within the platform.

Why Should You Choose an Influencer software or Marketplace For Your Campaigns?

You need a more powerful tool for your influencer marketing than an old-school Excel spreadsheet.

There are millions of influencers in the world and thousands that resonate with your brand.

Can you imagine you working for a day ‘just’ to sort them out?

It’s a waste of time.

You need advanced software to find the best performance and the one that meets your budget.

Also, you need to check on the influencer’s authenticity.

“Are the followers and likes real?”

All of those will no longer be problems if you use an influencer marketing platform.

It erases the manual selection of working with relevant influencers for future projects.

Plus, it gives you more detailed analytics you can’t reach out to.

What’s more about influencer marketing platforms?

They bring more useful features like auto-messaging and campaign management.

Trust me, your work will be so much easier when you see the benefits of those two.

You can send hundreds of influencer email outreach and track KPIs in no time.

In the end, an influencer marketing platform can help: save time and avoid fraudsters.

And it presents more accurate analytics and helps you handle influencer marketing campaigns in a more manageable way.

What are The Benefits of Working with Influencer Marketing Software tools?

As I mentioned the glimpse of it before, there are tons of benefits to using an influencer marketing platform.

Here are the lists:

Help find authentic influencers in no time

Looking for the right influencer can be time-consuming. If you do it manually, it can take all day.

Not to mention you have to check for its originality.

With influencer marketing platforms, forget about those kinds of things.

You can easily search for influencers that meet your criteria in seconds. Plus, they are REAL. Some are also equipped with fraud detection.

See? Discovering suitable influencers can be easy peasy.

Advanced analytics to review account performance

I think this is the most special thing about influencer marketing software. They give you stats you can’t provide on your own.

Well, maybe you can search for simple stats like engagement rate online.

But, you need to know their audience quality.

Are they the same stats as your current target audience? If yes, then it’s good.

If not, how are you going to fix it?

Plus, you also have to know how much it costs to build a partnership with them.

Thus, you can save a lot of time as you can skip the process of contacting them one by one to know their audience demographics and rate card.

Just spend a little time filtering, analyzing, then contacting them. It’s a lot easier.

Partnerships can be monitored in one place

Working with influencers means you invest your money in the relationship.

That is why checking the progress regularly is very important.

And an influencer marketing platform will grant you that: influencer CRM.

Many software offers a one-size-fits-all platform to communicate with influencers.

From contacting them to managing the ongoing projects.

You can create lists of potential creators, then send offer deals in a bulk.

You can also monitor your projects anytime with one-glance and comprehensive KPI stats, from engagement rate to how much it can drive sales.

Measurable ROI with analytics tools from the influencer Software

When everything is organized, you can easily track and take notes of the results.

The same thing goes when you want to measure the ROI from organized campaigns on an influencer marketing platform.

It will inform you of valuable data; all you have to do is measure the success.

Whether it’s from clicks, promo codes, total reach, or any other stats you need. But it also depends on your goal.

If you need more exposure and to raise brand awareness, then engagement rate (likes, comments, shares, etc.) is very important.

But if you need to drive sales, metrics for promo codes, unique links, etc. are crucial.

But, whatever it is, influencer marketing platforms will always be there to present insights.

How to Pick the Best Influencer Software?

Ask yourself these 3 questions before choosing a platform:

How well does the influencer discovery feature?

This question will lead to the strength of the discovery feature.

Does it allow you to find unlimited influencers with various niches and sizes?

Does it have a filter tool to sort the relevant-only influencers?

Does it provide creators from across big social media platforms, e.g. Instagram, YouTube, TikTok, Twitter, Facebook, etc.?

Also, does it offer a fraud detection tool?

These core questions are very important to conducting the creators’ searches.

And these are the very least an influencer discovery can do: large databases, filter & fraud tools, and a variety of platforms.

If there is one question unanswered then don’t bother trying the other software.

And if you need advanced software, try asking the last question: does it have a tool to find brand fans? Because working with people who genuinely love your brands will create a very good relationship.

Favikon offers all these features within their Influencer marketing software.

That’s why they are my number one.

How well does the platform manage influencer CRM?

Ask these questions and see if your chosen platform could provide the bare minimum.

Can you make a list of every relevant search?

Does it provide you with chat templates and can it send messages in a bulk?

Can you track the campaign progress easily? Does it have adjustable workflows to create more campaigns?

Remember that an influencer CRM should be the central part of your communication and campaign management with the influencers.

Every campaign has different executions, so you need solid structure and flexibility to scale over time.

How strong is the analytics tool for the campaign measurement?

Measuring the goals differ for each campaign, whether it’s new to the market and needs visibility or an old player who needs greater sales.

Whatever the goal is, you have to make sure that the influencer marketing software you are using has accurate analytical tools.

Check the platform if it provides the metrics for engagement rate and driving sales.

Also, see if the platform can help you measure campaign performance. It’s very important to look at the campaign’s success.

Let’s Recap: Key Takeaways about Influencer marketing Software

We’re done!

Now you already know what influencer marketing platforms are and how important they are for your influencer marketing campaigns.

If you really want results and use the most powerful and affordable influencer Marketing Software go all in for Favikon

Before I say goodbye, let me highlight some important parts:

• Influencer marketing has gained the spotlight of being the most affecting marketing campaign. It’s great for brand visibility and is the main cause of the biggest ROI in business.

• Influencer marketing software is an excellent breakthrough as they help with: authentic influencers, accurate analytics, and a convenient campaign process, making influencer marketing more effective.

• Influencer marketing platforms come with a bunch of helpful features: influencer discovery, influencer statistics, a one-for-all messaging platform, campaign management, and sometimes market analysis.

So what are you waiting for?

Start using an influencer marketing platform like Favikon or a sophisticated influencer marketing campaign and get a promising ROI in return.

Do you have any questions before you start?

Put down all your doubts and let me clear them for you 👇🏼

Note: Contact us here and contribute your thoughts if you think we miss something to talk about Influencer Marketing Software.