Influencer marketing Software are tools for everyone who needs to find potential influencers online that resonate with their brands. They will also help to manage communication and drive sales. In this article, I have come up with the 4 best influencer marketing platforms and software, ranked them, and picked my top 2 from the list for you.
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Do you know that per 1 dollar spent, you can earn $5,78 from using influencer marketing?
You heard it right.
The numbers don’t lie and influencer marketing is indeed a real deal nowadays.
And the best way to maximize your influencer marketing is using an influencer marketing software.
You won’t be busy anymore filtering who is the best influencer for your brand.
Rather, it lets you focus on strategic matters:
The success of the campaign.
In fact, it impacts well.
Around 60% of marketers agree that influencer posts outperform their branded content.
And many marketers will use influencer marketing in 2022.
If you’re wondering what are the best influencer marketing software in 2022, you’ve come to the right place.
I have sorted out the 3 best of the best influencer marketing platforms. Just for you.
Let’s jump right in.
What are the 4 best influencer Marketing Software in 2022?
1. Inflact – Simple Free Tool to find Influencers all around the world
100% Free Influencer Search
If you want to do a first Influencer research or make a list of Influencers and then contact them yourself. Then this is the best solution to test Influencer Marketing for FREE.
Inflact is the most complete and popular automation tool on the internet. Now also offers a completely free Influencer search.
It’s really powerful and totally free.
Simply sign up to their platform to take advantage of their influencer search results.
Find influencers by several criteria, based on:
- Profile category: Entrepreneur, Digital Creator, Photographer…
You will be able to create lists of your favorite influencers, have their contact details, download your data and results in CSV or XLS format.
In short it is complete as I told you.
It’s the perfect tool for beginners and those who don’t have an Influencer Marketing budget yet or just for those who don’t need much to get started 😉
For those who want more than Influencer research but are looking for an Instagram Automation solution for their account.
So go for Inflact, you will opt for a powerful and more than complete solution to get your Instagram account off the ground.
2. BuzzGuru – All-in-one influencer marketing solution
Bring your influencer marketing to the next level
BuzzGuru helps you do your marketing wisely and saves time and resources. It’s a cutting-edge technology for brands and marketers that value accuracy in data analytics and prefer to make data-driven decisions.
BuzzGuru is an influencer marketing SaaS platform for brands and agencies with a database that has detailed information about 27+ million influencers worldwide.
You can plan, manage and analyze campaigns with content creators on YouTube, Instagram, Twitch
It includes a full stack of tools necessary for influencer discovery and management, market research and competitive analysis, content search and quality checking, running and evaluating advertising campaigns with creators.
BuzzGuru provides you with more than 50 smart filters to discover the most relevant influencers fast and easy.
The smart AI algorithms calculate the projected budget of an ad campaign with any influencer on YouTube, Instagram, TikTok, and Twitch – so the marketers can estimate the advertising budgets they need to make a promotion.
What differentiates BuzzGuru from other influencer marketing platforms is the ability to do competitor research on any brand.
You can access the list of influencers a brand collaborates with, their budgets for influencer marketing campaigns, target geo and audience profile, dynamics of news and mentions and more.
Key Features: BuzzGuru covers every step of an influencer marketing campaign from discovery to getting results on the campaign’s performance:
- Influencer discovery: Find and recruit perfectly aligned influencers and content creators for your marketing needs
- Influencer analytics: Analyze influencer performance and audience quality rates to choose the high-quality creators to partner with
- Campaign management: Run advertising campaigns with influencers from start to finish, evaluate the result and track the performance in real time
- Competitor analysis: Benchmark your influencer marketing performance against market leaders and gain visibility into your competitor strategy
- Market research: Get a complete picture of the influencer marketing landscape in your niche and discover new opportunities for your brand
- Reporting & analytics: Measure the success of an advertising campaign, calculate relevant metrics and get the performance reports in a few clicks
BuzzGuru suggests entirely customizable prices that depend on your company’s needs.
So, first come questions. What’s the size of your company? What are your goals? What do you expect of your influencer marketing program? And what does it look like currently?
BuzzGuru has made an influencer marketing platform that is not the “one size fits all”. Instead, they split the features and customized the tool for different verticals based on their needs.
The individual approach to pricing makes BuzzGuru fairly suitable for any size of business so that each company finds the right way to use BuzzGuru to achieve their respective goals.
3. Instajet – Buy Instagram Stories directly from Influencers
Buy Influencers Stories
This is the perfect tool if you want to find an influencer for a short-term project as everyone is showing their rate card right away. Also, you will have to pay first before collaborating with them.
Instajet is kind of different from other tools.
It’s more like an influencer marketplace where you can directly buy Stories from Influencers.
And pay upfront before using the service.
I admit that Instajet is quick & easy to find the influencer that matches your brand needs.
You can see their rate card right away in the influencer catalog.
You can filter and find any influencer by gender, age, country, city, language, and many more.
When interested, you can just order their services, top up your balance, and check out the influencer.
You can also measure your campaign success when collaborating with the chosen influencers.
Even if still new, Social Cat has an abundance of features you can’t miss out on.
Here are the key features.
- Influencer catalog
- Easy to use check out process
- Robust discovery filter
- Campaign measurement
There are no fixed prices on this platform.
Since the cost of the project varies depending on each influencer’s rate card.
But generally, the price can start from $64 and more.
Take a look at these top insights of influencer marketing in 2022 for a successful influencer marketing campaign.
The advanced influencer marketing platform. (Free-$399/month)
Best-in-class influencer marketing
HypeAuditor is a complete platform to direct your influencer marketing platform. It has every little thing you need, from influencer stats to the industry landscape. Give it a try for a more market-oriented influencer marketing campaign.
HypeAuditor can help you execute influencer marketing in a broader view.
As HypeAuditor offers the most complete AI-powered tools ever for an influencer marketing platform.
This platform also has the biggest database of 50.5+ million influencers across platforms: Instagram, TikTok, YouTube, Twitter, and Twitch.
With HypeAuditor, you can easily search for ANYONE, from the biggest to the micro-nano influencers.
The 3 easy steps to use HypeAuditor: find potential influencers, analyze them, and observe market conditions.
Just set the filters and it will show you the matches for your brand.
If you have found the one you are looking for, look at the analytics and see if their account could perform your campaign well.
HypeAuditor will send you 35+ in-depth metrics and AI fraud detection.
From overall audience demographics to authenticity & reachability. It’s all there.
Stop worrying about your shattered reports, HypeAuditor will help you manage the progress of every project in one place.
Create media plans, track the KPIs, give little adjustments, and monitor the rest.
Not limited to influencer discovery and analytics, you can also witness the influencer marketing landscape with HypeAuditor.
Checking on the trends and the happening styles is really exciting.
It will benefit you to stay up to date. Here are the key influencer marketing trends in 2022 you should look out to:
Don’t forget to ride the wave for viral posts.
With HypeAuditor, you can elevate your trend analysis.
You can see what are the big players doing, compare and evaluate with yours, and get inspiration from it.
HypeAuditor also has a favorite feature where it displays the top 1000 influencer rankings across platforms in real-time.
You can see the most followed Instagram profiles, YouTube channels with the most subscribers, and the most engaged TikTok accounts.
- Influencer analytics to review influencers’ performance
- Influencer discovery to find influencers that are a match for your brand
- Campaign management to track the progress of campaigns
- Market analysis to analyze competitors and industry trends
- Top 1000 influencers on every platform to see the real stats of the most-selling influencers
HypeAuditor is indeed targeting the bigger players. But, trust me, you won’t regret trying out their packed FREE plan.
However, don’t let these premium features pass you by:
- Free plan: 10 campaigns with 150 influencers
- Basic plan $399/month: Unlimited campaigns and influencers
- Add-ons $99/month: Advanced discovery, predictive media plans
- Enterprise (custom): Unlimited reports & flexible solution
If your company spares a high budget for its influencer marketing campaign, don’t miss a chance and start using the helpful features from HypeAuditor.
What is an Influencer marketing Software?
Influencer marketing platforms are solution software to help brands find influencers online for their influencer marketing campaigns.
They provide online discovery of big influencer databases using relevant algorithms from AI.
You can find an Instagram fashion influencer, content creators for personal growth from TikTok, or YouTube gamers.
Basically, it’s an end-to-end service to help you connect with influencers that match your brand image.
You can log in anytime and find potential influencers.
Many influencer marketing platforms can also assist you to communicate deals, and monitoring campaigns.
Some of them are also equipped with competitor and market analysis.
And why influencer marketing?
It spreads brand awareness easily.
The ‘influence’ of the influencer will gain the most out of your target audience.
And it’s very profitable.
Studies say that influencer marketing is 11x way more effective on the ROI than banner ads.
If you still have no idea to run a successful influencer marketing campaign, take a look at this article and follow the amazing tips.
What are The Key Trends of Influencer Marketing in 2022?
Many predict that 2022 is the year for stronger influencer marketing.
And to ride this wave—a successful influencer marketing campaign—, you have to understand the market trends.
Watch and learn these key trends of influencer marketing in 2022:
Influencers become the center part of marketing campaigns
Brands are projected to spend $15 billion on influencer marketing in 2022. As influencer marketing brings the biggest pie of ROI, they are now paying full attention to it.
As a response to this emerging trend, brands will look forward to building partnerships with them. They want the deals to run smoothly so they will see influencers as partners, not contractors.
On the other hand, many social media platforms welcome them with more creator-friendly tools. Currently, Instagram is building a native affiliate tool for creators to earn fees once they direct to another platform.
Last year, Instagram has developed the “Add Yours” sticker, very good for brand partnerships for creators.
Now, TikTok has been partnering with Shopify to build social commerce solutions “TikTok Shopping”.
TikTok is now taking the spotlight for influencer
TikTok is very addictive. It gains a massive shift where in 2022, only 9% of marketers use TikTok, but then it increases to more than a half using this platform. Now, you can see TikTok’s contents being reposted and reuploaded everywhere.
Creators were not considering this app to be this influential at the beginning. But this time, influencers are crowding TikTok with various engaging content. And now, more and more clients are shifting their Instagram partnerships to TikTok partnerships.
We will witness LinkedIn influencers in the future
Today, you witness many inspirational posts on LinkedIn and they label it as ‘sharing’ for professional needs. But, many growing brands have taken advantage of this, making their own employees ‘share’ influential posts.
Many businesses also use LinkedIn sponsored content to stay credible. LinkedIn sensed this and in 2021, it launched “Creator Mode” as a response to these emerging influencer trends. It is beneficial for businesses to gain more reach and build a professional community within the platform.
Why Should You Choose an Influencer software or Marketplace For Your Campaigns?
You need a more powerful tool than an old-school Excel spreadsheet.
There are millions of influencers in the world and thousands that resonate with your brand.
Can you imagine you working for a day ‘just’ to sort them out?
It’s a waste of time.
You need advanced software to find the best performance and the one that meets your budget.
Also, you need to check on the influencer’s authenticity.
“Are the followers and likes real?”
All of those will no longer be problems if you use an influencer marketing platform.
It erases the manual selection of working with relevant influencers for future projects.
Plus, it gives you more detailed analytics you can’t reach out to.
What’s more about influencer marketing platforms?
They bring more useful features like auto-messaging and campaign management.
Trust me, your work will be so much easier when you see the benefits of those two.
You can send hundreds of message deals and track KPIs in no time.
In the end, an influencer marketing platform can help: save time and avoid fraudsters.
And it presents more accurate analytics and helps you handle influencer marketing campaigns in a more manageable way.
What are The Benefits of Working with Influencer Marketing Software tools?
As I mentioned the glimpse of it before, there are tons of benefits to using an influencer marketing platform.
Here are the lists:
Help find authentic influencers in no time
Looking for the right influencer can be time-consuming. If you do it manually, it can take all day.
Not to mention you have to check for its originality.
With influencer marketing platforms, forget about those kinds of things.
You can easily search for influencers that meet your criteria in seconds. Plus, they are REAL. Some are also equipped with fraud detection.
See? Discovering suitable influencers can be easy peasy.
Advanced analytics to review account performance
I think this is the most special thing about influencer marketing software. They give you stats you can’t provide on your own.
Well, maybe you can search for simple stats like engagement rate online. But, you need to know their audience quality. Are they the same stats as your current target audience? If yes, then it’s good. If not, how are you going to fix it?
Plus, you also have to know how much it costs to build a partnership with them. Thus, you can save a lot of time as you can skip the process of contacting them one by one to know their audience demographics and rate card.
Just spend a little time to filter, analyze, then contact them. It’s a lot easier.
Partnerships can be monitored in one place
Working with influencers means you invest your money in the relationship.
That is why checking the progress regularly is very important. And an influencer marketing platform will grant you that: influencer CRM.
Many software offers a one-size-fits-all platform to communicate with influencers. From contacting them to managing the ongoing projects. You can create lists of potential creators, then send offer deals in a bulk.
You can also monitor your projects anytime with one-glance and comprehensive KPI stats, from engagement rate to how much it can drive sales.
Measurable ROI with analytics tools from the influencer Software
When everything is organized, you can easily track and take notes of the results. The same thing goes when you want to measure the ROI from the organized campaigns on an influencer marketing platform.
It will inform you of valuable data; all you have to do is measure the success. Whether it’s from clicks, promo codes, total reach, or any other stats you need. But it also depends on your goal.
If you need more exposure and raise brand awareness, then engagement rate (likes, comments, shares, etc.) is very important. But if you need to drive sales, metrics for promo codes, unique links, etc. are crucial.
But, whatever it is, influencer marketing platforms will always be there to present insights.
How to Pick the Best Influencer Software?
Ask yourself these 3 questions before choosing a platform:
How well does the influencer discovery feature?
This question will lead to the strength of the discovery feature. Does it allow you to find unlimited influencers with various niches and sizes? Does it have the filter tool to sort the relevant-only influencers?
Does it provide creators from across big social media platforms, e.g. Instagram, YouTube, TikTok, Twitter, Facebook, etc.?
Also, does it offer a fraud detection tool?
These core questions are very important to conducting the creators’ searches. And these are the very least an influencer discovery can do: large databases, filter & fraud tools, and a variety of platforms.
If there is one question unanswered then don’t bother trying the other software. And if you need advanced software, try asking the last question: does it have a tool to find brand fans? Because working with people who genuinely love your brands will create a very good relationship.
BuzzGuru offers all these features within their Influencer marketing software.
That’s why they are my number one.
How well does the platform manage influencer CRM?
Ask these questions and see if your chosen platform could provide the bare minimum. Can you make a list of every relevant search?
Does it provide you with chat templates and can it send messages in a bulk? Can you track the campaign progress easily? Does it have adjustable workflows to create more campaigns?
Remember that an influencer CRM should be the center part of your communication and campaign management with the influencers.
Every campaign has different executions, so you need solid structure and flexibility to scale over time.
How strong is the analytics tool for the campaign measurement?
Measuring the goals differ for each campaign, whether it’s new to the market and needs visibility or an old player who needs greater sales. Whatever the goal is, you have to make sure that the influencer marketing software you are using has accurate analytical tools.
Check the platform if it provides the metrics for engagement rate and driving sales. Also, see if the platform can help you measure campaign performance. It’s very important to look through the campaign’s success.
Let’s Recap: Key Takeaways about Influencer marketing Software
Now you already know what influencer marketing platforms are and how important they are for your influencer marketing campaigns.
If you really wants results and use the most powerful and affordable influencer Marketing Software go all in for BuzzGuru
Before I say goodbye, let me highlight some important parts:
- Influencer marketing has gained the spotlight of being the most affecting marketing campaign. It’s great for brand visibility and is the main cause of the biggest ROI in business.
- Influencer marketing softwares are excellent breakthroughs as they help with: authentic influencers, accurate analytics, and a convenient campaign process, making influencer marketing more effective.
- Influencer marketing platforms come with a bunch of helpful features: influencer discovery, influencer statistics, a one-for-all messaging platform, campaign management, and sometimes market analysis.
So what are you waiting for?
Start using an influencer marketing platform like BuzzGuru or a sophisticated influencer marketing campaign and get a promising ROI in return.
Do you have any questions before you start?
Put down all your doubts and let me clear them for you.
What channels are most popular for influencer marketing?
Instagram, YouTube, and TikTok. In 2021, 93% of U.S marketers choose Instagram as their #1 platform for their influencer marketing campaign. Also, don’t forget about the rising star, TikTok, for its addictive video and powerful algorithm being the sole inspiration behind Instagram’s Reels. Now, you can see many influencers and brands flocking to TikTok.
What is the most profitable social media platform for influencers?
TikTok. 52% of US marketers intend to invest most of their budgets on TikTok and they agree that TikTok has the highest ROI than YouTube and Twitter.
How do you manage influencer campaigns?
Think of working with influencers as partnerships. Then, manage the deal with 5 easy steps: communicate to set clear expectations; let them be creative; treat them professionally; offer fair payment; and regularly track KPIs.