This is the latest, comprehensive and complete list of the best online Instagram courses for businesses in 2024.
Instagram courses are on the rise, gaining popularity amongst entrepreneurs and businesses on Instagram
Due to Instagram being increasingly important for brands and businesses to stay relevant
Many are embarking on their Instagram journey and need help and guidance
Top 6 Instagram Free Online Courses in 2024
Here are the best Instagram online courses so far in 2024 that you can use for learning.
- Instagram Engagement Secrets by Skillshare
- Instagram Marketing Free Course by Udemy
- Instagram for Business by Facebook Blueprint
- Instagram Unlocked by Neil Patel
- How to Gain 500k+ Followers in 5 Months by Foundr
- Instagram Marketing Strategy Course by Hubspot Academy
To ensure that you’re on the right track and getting the most results out of Instagram marketing
Instagram courses offered by professionals and coaches in the industry are helpful and informative to many
What are Instagram courses?
If you’re thinking, what even are Instagram courses in the first place?
Instagram courses are basically programs -or guides- to help professionals on Instagram from the basics to advanced features.
Instagram courses cover tens of thousands of different topics
Aimed at helping businesses and professionals with their Instagram strategy
While most of them are specifically for Instagram, other courses can be general topics as well relating to business and finance.
Why should I get an Instagram course?
Instagram courses are highly important for businesses
You need to know if you’re on the right track for your Instagram business strategy
If your Instagram page performance is slowing down or you’re not seeing results
You’ll need to find solutions to quickly solve your Instagram performance issues
With Instagram courses, you can find new strategies to fix slow performance and account growth
It’s really helpful for overcoming common Instagram growth and performance-related concerns
Instagram features are also rapidly changing, with new features being added regularly
It’s good to check Instagram courses so you’ll keep up-to-date with the latest trends and features that Instagram has to offer.
The Benefits of Instagram courses for your business
Instagram courses can really help your Instagram page enjoy many benefits.
If you’re struggling with any of these common issues, Instagram courses can provide you with solutions:
- Slow account growth
- Low Instagram Reels / IGTV views
- Content creation ideas
- Instagram strategy
- Slow account performance
- Dropping engagement
- Losing clients on Instagram
- Failing to gain new clients
All these concerns aren’t unfamiliar. You’re not the only one going through it.
Many users on Instagram – be it professionals, entrepreneurs, businesses, and even brands
They all struggle at one point in their Instagram journey
Even if your Instagram strategy was working well and your page was enjoying a good performance streak
Sudden changes in the algorithm may affect your page performance – this is depressing indeed.
If you’d like to keep up with the latest features on Instagram and learn expert tips and tricks to help your Instagram page
We highly recommend signing up for an Instagram course.
Here are the different varieties of Instagram courses available:
Types of Instagram courses available for companies
Not all courses are the same
They come in a different format
Some are online text-only guidebooks, and others offer video calls and seminars with experts.
We’ll explain the different types of Instagram courses available for you 🙂
Instagram courses in PDF E-books
These are basically online guidebooks developed by Instagram coaches
They can be free or paid
There are different topics – Some are comprehensive guides covering the basics
While some e-books can be about specific topics – like how to use design software for Instagram content creation
Others are pretty general and comprehensive for beginners 🙂
You can check out the synopsis of the e-books to see if the topics covered are what you’re looking for!
Instagram courses direct-teaching during IG Live
Instagram Live courses are typically held by Instagram coaches and gurus.
What’s awesome is that they’re free – Anyone can join and learn new Instagram tips
You can also ask questions on Instagram Live and have them answered by the professionals
These Instagram live courses could be general masterclasses or have specific topics.
Instagram courses in Podcasts
Podcasts are another common format used by Instagram coaches
These podcasts are usually held on Spotify
You’ll be able to listen to sharings and talks by Instagram coaches while they share their Instagram growth journey
It’s great for listening on the go, and highly convenient 🙂
Instagram courses with several coaching sessions
Most Instagram coaches offer coaching sessions
These could be 1 to 1 coaching sessions via video call
Or done together with your whole marketing team
It depends on the organizer of the coaching sessions 🙂
These coaching sessions are incredibly useful and they come in different durations
Some calls could be 20 minutes, 30 minutes, or even an hour long.
Instagram coaching sessions can be both paid and free, which is great if you’re not willing to invest money into it
Instagram courses in masterclass & seminars
Masterclass seminars are basically wide-scale seminars and conferences for a mass audience
They either have really specific themes or generalized seminars
It depends on the organizer in charge
They’re great because it’s always in-depth and highly informational
Mostly held online, these masterclass seminars could be either free or paid!
What to look out for when getting an Instagram course?
Now that you’re on the search for an Instagram course
It’s important that you know what to look out for when choosing an Instagram course
Make sure you’re paying your money’s worth and not falling prey to scams.
There are scammers who pretend to be experts on Instagram when they’re not
Here are the things you must look out for in an Instagram course:
Who’s hosting the Instagram course?
There are various types of Instagram courses
Sometimes it’s held by professional organizations – like Facebook.
These professional courses are not the best, tbh 🙄
They’re usually held by a team of professionals – like graphic designers, creative directors, industry professionals
While these professional courses are the most expensive, you’ll have a sense of security knowing that the course is being hosted by professionals in the field
Otherwise, Instagram courses may be held by Instagram gurus and coaches themselves
Like, those Instagram coaches on Instagram who gives endless Instagram tips and marketing advice
This is where the danger comes, though
You’ll have to make sure that these Instagram coaches are indeed credible and have the expertise to provide courses and coaching sessions.
The credibility of the Instagram coach
It’s essential to check if Instagram coaches are credible
Check their prior experience via their LinkedIn or website
They should at least have working experience in the industry, or certifications to prove they’re skilled
If they’re sincere and knowledgeable, their Instagram feed should also be full of insightful and useful content
Not just empty quotes and shallow posts
If there’s no way to check the background experience of the Instagram coach providing the program
It’s best to avoid it 🙂
Program details of the IG online course
Before you even sign up for an Instagram course, you should check if the program actually covers what you’re looking for
Look at the glossary of program details, which will let you know the topics being covered in the course
Or you could contact them to know the course details
If the program has a free trial, go for it and see if it works for you!
It’s a waste of time and money to purchase a program that has no value for you
Consider Instagram courses’ learning formats
This is pretty important and often underlooked
Learning format varies between programs
- Video call
- Group video call
- Hourly calls
- Weekly sessions
- 5-Day sessions
- Monthly sessions
- Text-only PDF guides
It really depends on the program, and you should choose the learning format that bests suits your needs
Not everyone enjoys the same learning style, so pick the program that has the most comfortable learning method and pace 🙂
Look into the IG courses’ payment methods
This is a definite way to know if it’s a scam or not
It’s best to contact the program manager first to learn more about payment details
If the payment methods are unclear
Or if the system seems sketchy or fake
It’s best to avoid it
Best Instagram courses for Marketing, Business in 2024
Finally, here’s the list of the best Instagram courses available for entrepreneurs and businesses 🙂
Facebook Blueprint – Instagram Courses with certificates
Facebook Blueprint is a course platform within Facebook
On Facebook Blueprint, you’ll be able to access various courses made by Facebook
They’re all text and online, you won’t have to watch any videos
It’s simply a whole library of learning programs for Instagram
You can even become a Facebook-certified marketing professional.
It’s legit, and useful for learning new Instagram skills with their highly informational courses.
Instagram Engagements Secrets 2024 – Skillshare
If you haven’t heard of Skillshare, it’s basically an online course platform
Where experts from all professional industries host courses and masterclasses
This Instagram Engagements Secrets 2021 course is an up-to-date course that explains pretty in-depth on Instagram growth strategy
From the Instagram Algorithm to content creation and even trend forecasting
This course would be highly useful for beginners and it’s the most relevant in 2024
The Complete Instagram Marketing Masterclass – Udemy
Udemy is an online course provider for professionals and students
There’s a whole range of professional courses available with certifications
The Complete Instagram Marketing Masterclass is a course that covers basics to advanced Instagram marketing
It includes 5 articles, 10 downloadable PDFs, assignments and 8 hours on-demand video
At a price of $25, we think this is a pretty great course
If you’re an Instagram manager and are looking for a Instagram strategy that’s better and works than your current strategy
It’s good to check out the tips and ideas that will be shared during this course, to optimize your Instagram strategy.
If you’re looking for a comprehensive guide to starting an Instagram strategy, you should definitely check this out 🙂
How to Gain 500k+ Followers in 5 months – Foundr
Foundr is a online course platform targeted for entrepreneurs and business owners
The courses available are typically business-related
So if you’re looking for courses that aren’t specific to Instagram marketing then Foundr will be a great platform for you
So, why are we specifically recommending this course?
Well, the “How to Go from 0 to 500k+ Followers in 12 Months” course is free.
Don’t underestimate the power of a free course
There’s many client testimonials proving how this course was indeed helpful for their business – it works
The information they share during the course is pretty straight forward too 🙂
It’s a great start for businesses who are looking for Instagram growth strategies without having to pay a cent !
Instagram Marketing Strategy Course – Hubspot Academy
Hubspot Academy is an online training course provider for professionals, with certifications as well.
The Instagram Marketing Strategy Course is a free Instagram course
It covers how to create a successful Instagram marketing strategy that actually reaps results
This is pretty beginner level, and it’s aimed towards beginners who are new to Instagram marketing strategizing
It’s useful for beginners and businesses who want to see results from their Instagram management.
Neil Patel – Instagram Course from Famous Guru
If you’re a marketing professional, I’m sure you’ve heard of Neil Patel
He’s a digital marketing expert who also hosts free webinars on digital marketing for entrepreneurs and businesses
While the topics vary, it’s good to catch his webinars as they’re pretty informative and great for learning
Head over to his website and you’ll see a great variety of courses – in video format and PDF downloadable.
While these courses are pretty generic, it’s good for beginners but we won’t recommend it for those who are looking for the latest updates on Instagram
If you’re more into specific topics, it’s better to tune into his LIVE webinars instead – they’re more current and recent
Worst Courses for Instagram Marketing
Here’s a list of the worst courses for Instagram marketing
Simply, they don’t provide any value and are horribly priced
It’s best to avoid these courses, you’ll be better off using your budget on better courses
Scams, Fake Instagram course
There’s scam courses out there which don’t bring any value.
Imagine trusting a so-called professional and paying for a subscription and ended up being scammed
What’s worse, if you trust these scammers you might use the wrong Instagram strategies
It’s a huge waste of effort, time and money.
These are examples of Instagram scams made by influencers:
Caroline Calloway is an Instagram influencer who rose to fame from her autobiographical Instagram posts.
She hosted a creativity workshop for her fans that cost $165, apparently
However the workshop was totally underwhelming, a waste of time and the promised fan pack wasn’t completely prepared either
Many demanded refunds due to the lack of proper event planning and failure to deliver as promised.
It was also revealed that she used a ghostwriter for her autobiographical captions, which made her a total fraud as it was her cause of going famous.
It’s a great example that followers should not blindly support influencers’ advice if they don’t have any professional expertise in the field.
Always remember to check out the background of the instagram guru to find out if they’re actually legit.
Aggie Lal is a travel influencer with 800k followers and is a TV host and CEO.
In 2017, she created a 12-week social media “Master Class” programme for $500.
And her subscribers weren’t happy with it.
The program wasn’t as described and hundreds of people demanded for refunds.
It turns out that her program got canceled for her subscribers who paid for it
And the information she talked about in her masterclass program didn’t have any value.
Weak programs for Instagram marketing courses
These Instagram marketing courses are also to be avoided.
They don’t provide much useful information and they’re too generic and not specialised enough
Especially for established marketing teams that are looking for expert advice
Here are the characteristics of weak programs that should be avoided:
Generic, repeated content
You should check the glossary or list of contents of the Instagram course
If a marketing guru has many different Instagram courses
But all of them cover the same repeated content
It’s a red flag
Weak Instagram courses typically don’t offer anything unique or provide value
No money back guarantee
If a program is legit, they would be able to provide a money back guarantee.
Typically, well-established course sites would provide trial membership plans and paid plans with money-back guarantee
It’s a sign that they’re confident about their product satisfaction
If the program doesn’t offer a money back guarantee, it runs the risk of them running away with your money.. yikes!
How to avoid scams, fake, bad Instagram Course
Now that you’ve seen how fake Instagram coaches can scam many
Taking advantage of passionate entrepreneurs
We’ll let you know what to look out for so you won’t be a victim of scammers
Check out reviews of Instagram course
Just like how you would when purchasing literally anything
You should check out the reviews for these Instagram courses
Instagram courses also should have online reviews – these could be posted on Google, or on the website or Instagram Highlights section.
If there’s no testimonials or reviews – it’s a major red flag
You should be able to verify that the courses are legit and do help you find out the information you need.
Do a quick background check
Ever seen a sketchy Instagram page showing that they’re so-called experts
It’s best to do a quick google search and find out who they are and whether they have experience
Professional coaches should have their own website, LinkedIn profile
You can check for their past experience to see if they are indeed experts in the field.
If they don’t even have certificates or working experience in digital marketing
They shouldn’t even be claiming to be experts at all !
Use Influencer marketing analysis tools to analyse Instagram course
If you thought that influencer marketing analysis tools are only for influencer discovery
You should know that these tools provide audits and reports on influencers
So they’ll be able to generate reports on the Instagram profiles
With Instagram user reports, there’ll be information whether or not the Instagram coach has bought followers
It’s easy to spot Instagram gurus that are fake simply by checking their account performance.
Conclusion
So now you’ve seen how Instagram courses can be highly beneficial for your Instagram strategy
If you’re a beginner or a seasoned user of Instagram
You’ll be able to learn many new things from Instagram courses
They can even rescue a business that’s seemingly failing.
Before you give up, give it a go and sign up for an Instagram course.
You don’t always need to pay for Instagram courses
There’s free podcasts and 1 to 1 calls that can provide you with solutions without spending a hole in your budget
My recommendations – Top courses
We’ll recommend our favourite courses for you
These courses are the most legit, useful and beneficial for brands of all sizes~
The Complete Instagram Marketing Masterclass – Udemy
Since Udemy is an online course provider aiming to help professionals
Their coaches are legit – you won’t have to worry about fake Instagram gurus
Courses are also affordable compared to scam courses that may even cost up to hundreds of dollars per month.
This masterclass by Udemy is especially comprehensive which is great to get your information all in one package.
Instagram Marketing Strategy Course – Hubspot Academy
Hubspot Academy’s course is free, which is why we love it.
We recommend this course because it’s comprehensive
It consists of 6 lessons, 6 quizzes and 21 videos
The course is divided into 6 lessons, which is great because each course covers different key topics
Seriously, you get a lot of value and knowledge from this free course.
These aren’t all – websites like Hubspot, Udemy and Skillshare have many other courses easily available on their website
For entrepreneurs across various industries, these courses by certified experts are sure to benefit your business
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.