The Creator Fund on TikTok is known to help provide content creators with financial support for their popular videos on the platform. But is the Creator Fund really worth it? Does it pay creators well? This article will answer all your questions about TikTok Creator Fund and how to join if you are interested in getting paid directly from the short-form video platform.
Did you know that TikTok pays its creators that have popular videos?
Now you know 🙂
The good news of the day: your popular videos can now finally be monetized.
All of the efforts of being up to date with the trends, viral songs, videos, & challenges is now paid off.
The Creator Fund is the best way to monetize your TikTok videos without spending any dollars.
All the engaging creators are fighting over $200 million dollars prepared by TikTok in 2020
And later grow to $1 billion dollars in three years.
That’s a lot of money to share and you can’t miss the chance.
Here is the guide to understanding what exactly the Creator Fund is on TikTok in 2023
And how to participate in the in-app creator payout.
Let’s get into it.
TL;DR: 4 Steps to participate in Creator Fund on TikTok:
- Meet the Creator Fund eligibility requirements on TikTok
- Switch to the Pro account to access the Creator Fund
- Tap the three lines on your TikTok profile to find the Creator Fund
- Wait for the TikTok Creator Fund approval
What is the TikTok Creator Fund?
Like what it says in the name,
Creator Fund is the official fund from TikTok to compensate its creators for their well-performing content.
Basically, it’s a scheme provided by TikTok to reward its users for their creativity.
So if you create a video and it goes viral, you will get both popularity & money 🙂
But only some videos that meet the eligibility criteria will be paid for by TikTok.
The reward program was initially launched by TikTok in 2020 with a $200 million investment.
And the mobile video social network promises an investment growth of $1 billion in three years afterward.
So, who can join the program? What are the requirements? How much do influencers get from TikTok?
Read on to get the answers.
What is the purpose of the Creator Fund on TikTok? And why should you take part?
The main purpose, as claimed by TikTok, is to support its creators.
Today, many social networks give compensation to their creators for their work, such as YouTube with Shorts.
TikTok, as the most promising social media platform, also uses the compensation scheme
To keep the creators staying and creating content on the app.
More, these are what we think the TikTok Creator Fund is made for.
Creator Fund help pushes more content on TikTok
TikTok is addictive and contagious.
It claims 56% of users are encouraged to create their own videos after seeing an interesting video.
When creators are paid to make entertaining videos, they attract those potential users.
It automatically invites more content on the short-form video social network,
Making the platform more lively and popular.
Creator Fund as a way to take advantage of the popular influencer marketing on TikTok
Influencer marketing is the new marketing wave for brands today.
More and more TikTokers create distinct and unique videos to attract followers.
As more influencers & creators join the app, TikTok seeks a way to get a “share” from the popularity.
Creator Fund and Marketplace are one way to prevent creators from looking for independent projects.
Get “free” promotions from TikTok creators through the Creator Fund
When influencers & creators are going viral → the more popular the TikTok name is.
More users to come, more content to create, and more revenue to come 🙂
Also, supporting creators can be a good PR strategy for TikTok
Since it has a pretty bad image at the beginning of its appearance.
Can anyone on TikTok join the Creator Fund?
There is no limit to how many participants are in the program.
Any TikTok user can join the Creator Fund as long as they meet the following requirements:
- You are based in The US, The UK, France, Germany, Spain, and Italy since the program is only available in these countries. Otherwise, you can’t both access and join Creator Fund in countries other than those listed.
- Your TikTok account must have at least 10,000 followers
- You must have at least 100,000 views on your videos within the last 30 days
- Your account must fit the TikTok Community Guidelines and terms of services
- You must upload original content, not reposted or repurposed.
- You must be at least 18 years old
- You can apply if you have a Pro or Creator account
In a nutshell, there are requirements to follow, more than you can imagine.
Especially if you are not a creator from the chosen country,
Unfortunately, you can’t join the bandwagon.
That is also the reason why the TikTok Creator Fund not showing up in your account.
If your account has met the requirements, lucky you!
Go sign up and compete 🙂
How much does the TikTok Creator Fund pay influencers?
$200 million is a lot of money.
It spontaneously makes people want to grab their chance, but the reality is not as easy as expected.
TikTok Creator Fund claims to pay from 2 to 4 cents for every 1000 views-video.
It means, when you reach a million views, you can get $20-$40 in your pocket.
This TikTok creator can make around $600 in 5 months through Creator Fund.
Yeah, the number doesn’t seem “drooling”, but remember that this is a good shot.
The fund goal is to push creators like you to keep creating content,
So, just keep producing & master the rules to easily create content with millions of views 🙂
One way is to beat the TikTok SEO and algorithm.
When you can grow your account, you can also take advantage of it by collaborating with brands for influencer marketing.
See how much TikTokers make when they know how to monetize their accounts properly.
If you see it closely, the way Creator Fund pushes you to create more content
Also encourages you to have an established monetization on the video-sharing app.
However, some TikTokers are not satisfied with the creator Fund.
Let’s find out why.
How does the Creator Fund payout work on TikTok?
Once you sign up for the program, TikTok will start counting your views & engagement for a month.
Yes, the payout method = TikTok pays creators for their monthly performance metrics recap.
Then, you can receive daily payouts on your account.
Important note, TikTok only starts considering your videos after you sign up for the program
Otherwise, it doesn’t pay for your old videos before you join Creator Fund.
There are factors to check on how much you get paid for your TikTok videos through Creator Fund, they are:
- Number of views
- The authenticity of the views
- Content engagement rate
See how the factors are vague, unlike the requirements 🙂
This sparks complaints from creators as they lack specificity & transparency.
This also results in some creators deciding to leave TikTok as they receive low payouts.
Compared to other social media platforms, TikTok is known to have “cheap” support for its creators.
For creators, it’s kind of a big deal since TikTok is competing with big platforms like Instagram & YouTube.
But it’s still a good opportunity for creators to make money & grow their accounts.
If you’re unsure of your creator journey on the short-form video app, you can still sign up for TikTok business.
Now let’s learn to apply for the Creator Fund program.
How to Join the TikTok Creator Fund in 4 steps
To apply for the Creator Fund, you can’t start from scratch.
You need to grow your account a little, then you can start monetizing the content.
Here are the steps to joining TikTok Creator Fund:
- Meet the Creator Fund eligibility requirements on TikTok
- Switch to the Pro account to access the Creator Fund
- Tap the three lines on your TikTok profile to find the Creator Fund
- Wait for the TikTok Creator Fund approval
Let’s go through the tutorial.
Meet the Creator Fund eligibility requirements on TikTok
First off, understand and meet the requirements first before joining.
This is very important so you won’t miss the fact
That the Creator Fund program is only available for some countries in America & Europe.
And as I said before, you need to grow your account first
As TikTok requires accounts that have at least 10,000 followers & 100,000 views in the last 30 days.
Also, pay attention to your age. You must be above 18 years old to monetize your account.
Switch to the Pro/Business account to access the Creator Fund
After everything is set, go to your profile and tap the three lines on the top right of your TikTok profile.
Then click “Account”.
After that, click the ”Switch to Business Account” under the “Account Control” menu.
Tap the three lines on your TikTok profile to find the Creator Fund
Now, after leveling up your account, it’s time to make money!
Go back to the three lines, and tap Settings & Privacy.
Select “Creator Tools” and click on “TikTok Creator Fund”.
Read the agreement and check the box if you agree to the terms and conditions.
Wait for the TikTok Creator Fund approval
When done, TikTok will send you a notification about whether you are qualified or not on the program.
“What happens if I get rejected?”
No worries, you can reapply after 30 days.
TikTok might want you to improve your account a little bit more.
If you are in, you’re ready to go!
Keep making entertaining content and go viral! Your Creator Fund wallet is waiting to be stuffed 🙂
So, is it worth it to join the TikTok Creator Fund? Here is Our Take
Creators are very creative these days in producing content on TikTok.
Of course, the rapid popularity of TikTok can’t be separated from its contributions.
It’s just kind of unfair to pay creators a little amount of money when they play a crucial role in the app’s “free” marketing.
However, it’s also fair to say that TikTok is a new player and so does the Creator Fund program.
Let’s give TikTok some more time to improve its bad sides.
After all, creators are one of the backbones of social media, be it Instagram, TikTok, YouTube, etc.
It’s better to pay attention to their needs than ignore them.
“So, is TikTok Creator Fund still worth it?”
Yes.
My best tip: use TikTok Creator Fund as your initial business trigger for your brand.
Especially when you are new on TikTok.
Consider it as a little reward to support your next-level journey on the app.
Once you grow higher, don’t make it a sole source of income.
Try to expand your monetization model by doing partnerships with brands.
If you’re still unsure, this article will give you a perspective
Whether the TikTok Creator Fund can be a good income source for your business or not.
Here are all the answered common questions from TikTok you still have more to ask.
If you haven’t found your answer, please leave it below so we can help you out 🙂
More Questions about TikTok Creator Fund?
How long does it take to be approved for the Creator Fund on TikTok?
You will receive the acceptance notification after 3 days. It will say whether you are qualified for the program or not. If you’re in, the compensation will be counted from your last 30 days’ performance metrics. But if you are rejected, don’t worry, you still can rejoin the program in 30 days. Just make sure you improve your account and fix other unqualified requirements.
What is the difference between Creator Next and Creator Fund on TikTok?
Creator Next is like the hub for all your TikTok monetization resources. You can utilize it to gain money directly from TikTok, brand partnerships, and viewers alike. While the Creator Fund is a monetary fund feature beneath the Creator Next. The tool is only available in some countries and only works as an in-app payment for your content performance.
Can you still make money on TikTok without applying to the Creator Fund?
Absolutely. There are many ways to earn some cash on TikTok, such as partnering with brands for influencer marketing. You can apply to Creator Marketplace on TikTok to be connected with brands easily, or run independent projects. You can also start a business or make music and sell them on TikTok through TikTok Shop & Live and SoundOn.
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.