TikTok insights are extremely helpful for brands & businesses to gain better results for their marketing campaigns on the platform. Especially when TikTok is downloaded by more & more users, creates tons of social trends, and gains a positive curve for its revenue. This article will explain all the TikTok statistics throughout 2023 to help you run more accurate & targeted campaigns on the app.

Are you looking for some insights for your TikTok campaign?

Here are the 2023’s TikTok key stats to help your brand or business carry out more effective marketing efforts.

TikTok has emerged as one of the apps that are useful for businesses.

As more people use TikTok, brands can advertise, promote their products and convert more customers.

Its intuitive & immersive tools also let brands connect directly with their audience.

Plus, you can’t miss the power of TikTok when it comes to “content being viral”

From music to challenges, TikTok is the home of easy popularity.

As it gets stronger and bigger, more creators explore how to grow their accounts on TikTok.

This is definitely a big chance for brands, and a great way to run a campaign based on the figures given.

Let’s dive into TikTok’s latest stats in 2023 and take advantage of the data.


  • The average engagement rate of TikTok is the highest among other apps: 17.9%
  • TikTok users spend approximately 52 minutes on the app
  • TikTok places second as a source that drive strong consumer buying decisions
  • 47% of TikTok users say they bought something they saw on TikTok more than any other platform
  • TikTok generates a 14% of higher ROAS
  • TikTok has a low CPMS compared to other social networks

What are TikTok Insights?

The TikTok insights are any data regarding TikTok’s performance in certain years that are useful for business.

The information includes the user’s statistics, behavior, short-form video trends, and many more.


Make @caseybinblasters’ story YOUR story with FollowMe. Learn more at the link in bio! #tiktokmarketing #tiktoktips

♬ original sound – TikTok for Business – TikTok for Business

The stats can help brands understand the audience’s behavior and what’s happening on TikTok

For more effective, data-oriented marketing efforts.

Take some notes that this is different than the TikTok in-app insights that deliver specifically your account performance only.

Founded in 2017 by ByteDance after acquiring Musical.ly, TikTok is getting bigger and bigger.

The platform’s growth has brought a bunch of business opportunities for creators, brands, and other businesses.

Let’s see what makes TikTok a promising app to grow your business.

The growth of TikTok: The 2023 Key Numbers

When you think TikTok is that dance challenge platform in 2023,

You are wrong.

Let’s see how it grows over the years until it is considered one of the best apps

To convert business objectives for your brand.

Tiktok is the first non-Meta app to reach 3 billion downloads

The video-sharing platform has positioned itself as a top player among Meta products today.

The first TikTok download spike is in the first quarter of 2018.

The second surge is when the pandemic first hits in Q1 2020.

Then, the growth is constant until it is known among 3 billion downloaders.

Eight new users join the short-form video app every second

2020 is the peak moment for TikTok to rise.

As people are in lockdown, they create TikTok content for fun.

In March 2022 alone, TikTok gained 800.000 users.

The success has led to a critical statistic when in one second, 8 new users are joining TikTok.

In 2021, TikTok overtook Tinder as the number one app for driving consumer spending

Have you heard of your friend complaining about not being able to resist buying things from TikTok?

Well, many of my friends have said so, FYI.

Yep, TikTok’s influence on consumer buying decisions is very strong.

No wonder TikTok surpass Tinder to encourage users to buy more on the app.

The average engagement rate on TikTok is 17.9%

That’s a very huge number and also the highest among other social apps.

Take a look at this table of the average engagement rate by each social media platform in 2021.

Social NetworkAvg. Engagement Rate

If you want to increase your engagement, then TikTok is the best place.

This data is also very helpful for brands that want to leverage influencer marketing on TikTok.

Don’t get me wrong.

Influencers are crowding TikTok already.

In fact, TikTok has surpassed YouTube for influencer marketing spend from brands.

Want to leverage influencers plus drive more sales?

Just go Live and let the influencer you are working with host the event.

How many users does TikTok have in 2023?

Thanks to its popularity, TikTok has joined other big apps to have more than 1 billion users.

With more than 1 million videos watched every day, the growth is very positive over the years.

Look at this.

TikTok users growth from 2018 to 2022
The growth is very positive📈

In the third quarter of 2021, TikTok reached 1 billion users.

TikTok can hit the number sooner if India,

which had an amassed 200 million users had not banned the app in the country.

But now TikTok is expected to gain 1.8 billion users by the end of 2022.

Further, let’s see more of TikTok users’ numbers in 2023.

Asia-Pacific users are dominating the short-form video app by region

Are you curious about which region has the most TikTok users?

Wonder no more, 

Here is the TikTok users’ growth annually by region in 2021.

The number almost doubles in 2023 in all-region.

YearAsia Pacific (million TikTok users)North America (million TikTok users)Europe (million TikTok users)Latin America (million TikTok users)MENA (million TikTok users)
2020198 105 98 64 33 
2021313 138 158 188 92 
Source: TikTok Report

TikTok users spend 52 minutes on average when scrolling the app

Admit it, once you open TikTok, it feels like you lost time, right?

The addictive feature has indeed succeeded in making people spend more time on the platform.

In 2022, TikTok users have spent 52 minutes per day using the video-sharing platform.

The number increases among users at age 4-15 to 80 minutes per day.

Young adults are the most crowded users on TikTok

Most TikTok users are young adults or people between 20-29 years old.

It takes 35% of the overall TikTok population.

However, young users also take up lots of TikTok space.

The users between 10-19 years old place second, taking up 28% of the total TikTok users.

In fact, kids are watching TikTok more than YouTube these days.

Here is the full TikTok age demographic worldwide in 2021.

Age groupPercentage of TikTok users
Source: App Ape

The video-sharing app users are mostly women

The percentage between men and women on TikTok is almost the same.

Only women lead to some numbers.

Here is the gender demographic on TikTok in 2021.

GenderPercentage of TikTok users
Source: App Ape

Entertainment is the most popular content category on TikTok

There is a lot of type of content roaming on TikTok.

But Entertainment is still loved by most TikTok users.


Meal time with Siblings be like🥘

♬ original sound – Kris HC

Here is the favorite TikTok content of the users.

  • Entertainment
  • Dance
  • Pranks & humor
  • Fitness & sports
  • Home, renovation, DIY,
  • Beauty & care
  • Fashion
  • Culinary themes
  • Tips & advice for everyday life
  • Pets

How many downloads were generated by TikTok throughout 2023?

In the first quarter of 2022, TikTok users are over 1 billion people.

The number is expected to increase to 1.8 billion users by the end of 2022.

Look at this graphic of TikTok downloads throughout these years.

TikTok quarterly downloads from 2017-2022
Some ups and downs and here TikTok is catching up with the big three~

How much TikTok gain its revenue in 2023?

From the popularity, it’s normal for TikTok if the revenue graphic goes up.

In fact, the graph is constantly climbing up with ups and downs.

In 2021, the short-form video platform generates $4.6 billion dollars.

That’s a 142% increase annually.

While the ad revenue is expected to hit $23.58 billion in 2024.

See the full graphic here.

TikTok ad revenue from 2019 to 2024
Constant growth is what advertisers love~

TikTok places second as a source to drive strong consumer buying decisions

Consumers & marketers will know that word of mouth is the strongest promotion tool ever.

But imagine your impact is positioned right after the king of promotion.

Yup, that’s exactly how the video-sharing app feels.

It places second as the source to drive consumer spending on the app.

TikTok even dethrones TV & Instagram Ads.

TikTok as the second source to influence consumer buying decisions
TikTok beating both traditional & Instagram ad channels is 👌

Some claim that TikTok is the new word of mouth,

as the users can explain more about the product on the video-format content.

Over the years, TikTok users have built a connection with the creators

That they want to experience what their favorite influencers try on and use.

One way to achieve this is by buying the products that the creators display on their content.

This is a sign for brands to leverage influencer marketing on TikTok.

The perfect way to infiltrate through the unique bond between influencers and their audience.

Top 4 TikTok Key Business Statistics in 2023

Now, after every important stat being spilled,

What can TikTok bring to the table?

Is it good for business?


Here are the key TikTok insights to ensure your business will do very well on the app.

TikTok has shown a 14% of higher ROAS

If you are not sure to advertise on TikTok, the number has proven the opposite.

TikTok is admitted to gain a 14% of higher Return of Ad Spend (ROAS).

It’s higher than any other advertising channel, both traditional and digital.

To make an effective ad, create one that feels natural on the platform.

Like using trending sound, working with influencers, and being authentic.

For brands and businesses, don’t miss out on promoting your products on TikTok.

47% of TikTok users say they bought something they saw on the video-sharing app more than any other platform

TikTok gains 14% of ROAS for a reason.

Just look at how many of your friends decide on buying something after they see the product on their timeline.

Indeed, TikTok’s influence on buying decisions is very strong.

It’s because the creators are given more space to make more creative product endorsements.

Brands can also find a way to promote their products or service seamlessly.

92% of TikTok users say they take some action after watching an ad on the short-form video platform

Generating more than 90% of targeted people to take action after seeing an ad is a huge deal.

It means, the commercial works very well.


@Scrub Daddy @thrivecausemetics @justspine_ I said 4 things but its only 3 😳 #tiktokreviews😭

♬ original sound – KellyGermain

The TikTok feature for creators & businesses to leave more space to make engaging content is probably the main cause.

You can literally turn a viewer into a new customer with only a single click.

1 in 4 users said they did research about a product or a purchase after watching TikTok

When I said TikTok is so powerful for its impact on customers, I didn’t lie.

1 in 4 users will look into a product or directly purchase it if it fits their interests.

Imagine your product or services are being checked out by only showcasing it to a few people.

Truly a great chance to drive more sales.

Why do brands invest their marketing strategies in TikTok?

Aside from interesting user stats & advertising,

What can possibly make brands invest in the video-sharing app?

Of course, some brands plan on growing long-term strategies on the app.

But what makes it worthy?

Here are the reasons why brands love using TikTok.

TikTok supports platform diversification

TikTok app is not stagnant, but rather stays upgrading what can be updated.

The app is now expanding its features to encourage older & more financially free users to hop on the social network.

The short-form video app has an engaged audience

Engaging is the plus point of TikTok.

If you want to increase your engagement, simply go to TikTok.

Remember the average engagement rate by TikTok? It’s 17.9%.

Yup, it is also the key parameter of why brands love growing their business on the platform. 

TikTok is diligently evolving as a platform

After incorporating social commerce & music distribution into its app,

Now TikTok is developing a music streaming platform, competing with Spotify & Apple Music.

Another partnership with Zefr to increase safe ad placement.

Also, TikTok has let users use interactive add-ons for in-feed ads. 

The video-sharing app has a low CPMS compared to other social networks

Last but not least, brands love affordable stuff but still bring amazing results.

That’s why TikTok is lovable.

TikTok only charges $10 per CPM (cost per 1000 views),

far lower than any established marketing channel.

Plus point: TikTok has not reached its saturation point yet!

Take advantage of this opportunity ASAP.

What’s next for Brands & Businesses on TikTok in 2023?

2022 is ending and TikTok has wrapped up an amazing performance throughout last year.

So, what can brands expect in the future?

Said the video-sharing app is evolving, what are the upgrades?

Let’s see what the mobile video app is preparing for us.

TikTok will continue & upgrade Community Commerce

It can be said that video-sharing app impacts lots of cultural trends,

like shopping with TikTok Shop resulting in community commerce.

It helps brands drive more sales, but also a deeper connection with their audience.

73% of people on TikTok connect deeper to brands they interact with compared to others.

The short-form video app will continue providing solutions that help brands convert issues into real-life actions.

Here are the TikTok trends you can use for your content ideas.

The mobile video platform has impacted the music industry and will contribute more

Everyone will agree that TikTok has changed how people define music popularity.

88% of users admit that sounds are central to the overall app experience.

This also impacts brands on how trending music can help boost their content performance.

And self-composed music on brand content generates the most traffic.

To provide musicians with their music, TikTok has built its in-app music distributor.

And now is in progress to offer a music streaming platform, competing with Spotify and Apple Music.

Here is how to promote your music effectively on TikTok.

TikTok will release its own Creator Marketplace 

Another revolutionary move from TikTok, it has its own creator marketplace.

It is defined as the go-to destination for collaborations among creators

And is to discover creators based on industry, budget, and business goals.

You can imagine now everything is streamlined by TikTok on one platform.

Everything is going to be a lot easier, more effective, and less time-consuming.

The video-sharing app will build more safety for Brands & Community

Lastly, TikTok will also take care more of brands and the user’s community.

TikTok will ensure branded content shows up in safe and suitable users’ timelines.

It also guarantees more safety, solutions, transparency, and partnerships for a better experience on the app.

Our Take on TikTok statistics in 2023, what’s good for future marketing strategies for Brands & Businesses?

It’s 2023 and people might have noticed how powerful TikTok is.

Especially for making things go viral easily.

But seeing the figures served previously in this article, TikTok is more than that.

On TikTok, lots of opportunities are open to growing your business.

Three things we know about why brands & businesses can thrive on this app:

  1. The app is rapidly growing and more & more people are coming to the social network.
  2. TikTok has an engaged audience and a powerful buying decision impact on consumers.
  3. The platform supports affordable promotions with low ad costs.


TikTok is ready to welcome brands & businesses to expand their market and make a profit on its app.

Now, as a brand or creator, what can you do to succeed on TikTok?

Go create a TikTok account with strong branding & make engaging content diligently.

Take advantage of the in-app TikTok insights that now provide regional data.

Create challenges to spark trends and drive consumers to buy your products by consistently going on Live and promoting on ads.

Lastly, work with the best TikTok influencers.

Influencer marketing is the best way to reach wider & qualified audiences.

Also, the platform, like its claim, consistently upgrades & provides the users’ needs with what’s necessary.

Like doing partnerships or building the add-ons feature to ease their business funnel.

Such as the SoundOn for easy distribution of your music and the Zefr collaboration for safer advertisements.

So, when the community feels like something is missing to achieve their business goals,

Speak up about the issue and TikTok will definitely help you out.

What do you think about the insights? Did you find some helpful information for your TikTok growth?

Share your opinion in the comment section about growing a business on TikTok 🙂

Note: Contribute your thoughts and contact us here if you think we miss something to talk about.

More Questions about TikTok Insights in 2023?

How much is TikTok worth?

TikTok is estimated $50 billion worth. According to Bloomberg, TikTok’s parent company, ByteDance, is estimated at a value of $275 billion. The number has somehow fluctuated from $325-$450 billion in the previous months. But knowing the rapid growth of TikTok, the number might go back just as easily.

How does TikTok grow so fast?

Aside from its immersive feature that makes everyone hooked to the app, TikTok also runs smart marketing campaigns throughout its promotional season. They advertise in every place that young people visit, including ad placements on its competitors like Snapchat and YouTube.

How do you create a successful TikTok marketing strategy for 2023?

Set your business objectives, why are you on TikTok, and what results do you desire to achieve? Then define your audience, what kind of people do you want to reach & attract? Create an account that has strong & solid branding, from your tone & voice, that’s one way to stand out on TikTok. After that, produce content consistently and work with influencers.

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