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How to Create a TikTok Account for Your Business in 2022? The complete Guide

tik tok for businesses and brands

Tiktok is a great place for business owners and companies to create fun & informative videos and gain a wider audience.

If you’re just starting out, and wanting to grow your audience on Tik Tok for your business, you’ve come to the right place.

Here, we’re dedicated to helping you start your Tik Tok journey.

And mostly all corporations & organizations succeed on Tik Tok.

Read our step-by-step guide to creating a TikTok account for your business.

You’re probably wondering, “how do I start?”

Don’t worry, it’s quite simple ;)

See How We Can Grow Your Online Social Business

  • Community Management - We’ll manage your posts, comments, direct messages - Boost interactions, engagement and grow your Account.
  • Content Creation & Design - Trendy, relevant video content, we’ll give your Community what they’re interested in every format.
  • Influencer Marketing & Advertising - Effective Social paid strategies with clear ROI for your business and your brand.

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How do I create a TikTok account for my company?

First, start by signing up on TikTok.

The process is simple, just like creating an account on any other social media platform.

There are various methods to creating a TikTok account, some of the best ways include:

  1. Phone or email: You can connect your business phone or professional email to sign up for TikTok, instead of using your personal email and phone number.
  2. Google account: If your business uses a Gmail account, you can use your business Gmail account to set up your TikTok account.

That’s it. Now we will need to set up your business account properly right?

It starts with the proper username.

It’s not already taken.

Choosing a Tik Tok username for your business

Ensure that your username is as optimized as possible.

Create a Tiktok username that is identical to your existing business Instagram account or business name.

Once your username has been set, your account is ready to go!

Your username should be the same username used on other social media accounts, ensure that it is relevant as possible.

That way, it is easy for your audience to find your Tiktok account when searching for your username! 

If your username isn’t available, you can try using a Tik Tok Name generator.

You are struggling to find a business name? Or don’t have any yet?

Just search lists of 200+ TikTok username ideas on Google.

Trust me, you will find a lot of inspiration from there :)

Tik Tok allows you to Go on Pro Mode Settings for your Enterprise

Once your account is created.

You should switch your account to professional mode.

Why? Because you are running a business and you will need more data :)

This way, you’ll have access to a plethora of useful analytics and information that you will need. 

To set up professional mode, go to:

  • Settings
  • Manage Account
  • Switch to Pro Account

Next, you will need to choose your account type: Creator or Business.

Was it difficult? :)

Let’s continue this tutorial to finish building this Tik Tok account for your company.

There is another “Pro Mode” Category on Tik Tok.

It’s called “Creators”

What is the difference between a creator account and a business account?

Read on to help you understand the pros and cons of both account types.

Tik Tok Creator account for your business

First. Creator accounts allow you to add trending music to your videos, helping your video to gain more attention through the TikTok algorithm.

If trending and viral content are important to you- Creator accounts will grant you the ability to use trending and viral music in your TikTok videos.

However, if you would like to promote your YouTube channel or personal website in your profile, unfortunately, Creator accounts are unable to apply links to your profile.

If having links in your profile is important to you, switch to a business account.

Earning revenue through Tik Tok for your business activity

Those with creator accounts have reportedly earned money from their Tiktok videos.

However, some of them are not satisfied with the amount paid by Tiktok. 

Tiktok has not officially announced the amount they pay its creators, therefore it is quite an opaque system and differs from creator to creator.

Through Tiktok’s recently launched Creator Fund, Influencers have reported that they were paid between 2 to 4 cents per thousand views.

@starholroyd

#stitch with @jack.pickerss HOW I EARN MONEY ON TIKTOK FULL TIME!! Any questions?! 💷💷✅ #earnontiktok #contentcreator

♬ original sound – Star Holroyd

Therefore, you wouldn’t expect to earn much money unless you make millions of views to generate profit 😢

I wish you all the best if you plan to use the Creator account.

Otherwise, the Business account is another option. 

Here’s what the Business account offers!

Tik Tok Business accounts, how does it work?

Unlike creator accounts, Tiktok business accounts allow you to add your own website URL to your profile.

You can link your business website, linktree, or YouTube channel to your TikTok profile. 

@tiktokforbusiness

Ready to create TikTok ads but need a little help getting started? You’re in the right place! #tiktokforbusiness

♬ original sound – TikTok for Business

However, a disadvantage of Business accounts is the availability of trending music.

Only commercially available music is allowed to be used, and trending sounds are not available when editing and posting videos on a business account. 

Therefore, creator accounts and business accounts have their own differences and advantages, depending on which you need more.

If you’re looking for viral and trending content, get a Creator account.

If promoting your business is most important to you, choose the Business account.

After you have selected your account type, you’re ready to start setting up your Tik Tok account on Pro Mode!

There are many features that you can explore, such as profile customization options, as well as statistics for you to analyze your content performance. 

Good luck and wishing you all the best with your newly created TikTok account! :)

Why your company must be on TikTok in 2022?

Tiktok is considered the future platform for marketing strategy.

Why?

Because its video-focused content makes brands easier to tell the marketing story however they want.

They have enough time to create a creative approach to promote their products.

Tik Tok features also support consumers to proceed quickly with the products displayed,

like how the Tiktok Shop makes shopping a lot easier.

After all, it’s a win-win for everyone.

Brands can promote in their own way and consumers can shop conveniently on one platform.

Also, the TikTok algorithm is very business-friendly.

Basically, it pushes recommendations to the users based on their interests.

It might look simple, but if your brand makes good content that speaks directly to your target audience, your video will SURELY land on their For You Page.

This means, that brands, whatever how small the follower’s size is, still have an equal chance to get through For You Page as the biggest TikTok stars.

So, having a business account on TikTok in 2022 is a must.

How to Find a Social Media Agency for Tik Tok Management for Businesses

Well, there is plenty, to be honest.

Right?

But most of them are specialized in Advertising, and not in content creation & growing accounts organically as we do.

See How We Can Grow Your Online Social Business

  • Community Management - We’ll manage your posts, comments, direct messages - Boost interactions, engagement and grow your Account.
  • Content Creation & Design - Trendy, relevant video content, we’ll give your Community what they’re interested in every format.
  • Influencer Marketing & Advertising - Effective Social paid strategies with clear ROI for your business and your brand.

Asset 1 BOOK A FREE CALL

If you’re looking for an agency to manage your Tiktok for business, we should be the one.

Professional Tik Tok management for businesses is one of our leading services.

We can help you create a Tiktok content posting strategy for your business, tailored and customized for your industry. 

Analyze your performance and adapt the strategy dynamically, for your client’s needs.

We’re dedicated to growing your business’ potential and expanding your brand presence on Tiktok!

Is TikTok for Business Free?

Yes, it’s completely free of charge. Tiktok is accessible to everyone who wants to have fun on social media or earn money without having to pay a certain amount of money to start. Create as many profiles as possible, and make money as much as possible, and Tik Tok will not demand you any compensation fee.

What are the benefits of TikTok for business?

You can gain plenty of benefits from creating a business account on TikTok. Firstly, you need to know that the TikTok audience is rapidly growing. By targeting TikTok users, you can boost brand awareness. You can also give them more knowledge about your products. Second, Tiktok features make it easier for users to directly check out the products displayed on the video. So, you can easily you can generate more leads, target future clients & customers, grow conversions, and increase sales.

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