Collaborating with finance and economics influencers in Indonesia is a big move you should take to make your business grow here.
Influencer marketing is one of the best strategies out there for brands and businesses to reach a targeted audience interested in Finance topics.
In the past 10 years, people in Indonesia have been paying way more attention to various industries, especially real estate, stocks, investment and crypto.
Indonesians are becoming more interested in learning about finance and economics than ever before due to the economic boom.
And guess what?
More foreign companies, overseas investors are also very curious about these Indonesian content creators.
So, this is the perfect moment if you’re aiming to grow your business in Indonesia using the power of Finance Influencers
Top 10 Finance & Economics Influencers in Indonesia in 2023
- Raditya Dika – @raditya_dika
- Angga Andinanta – @angga.andinata
- Anthony Sudarsono – @anthonysudarsono
- Ligwina Hananto – @mrshananto
- Bernadus Setya Ananda Wijaya – @bernardwijaya17
- Annisa Steviani – @annisast
- Raymond Chin – @raymondchins
- Ryan Filbert – @ryanfilbert
- Melvin Mumpuni – @melvin_mumpuni
- Bong Chandra – @bongchandra
Disclaimer. Be careful, as there are still some influencers in Indonesia (and everywhere else) who can exploit their followers in harmful ways.
One of the most recent examples is this creator who was arrested for investment fraud.
But no need to worry.
I’ve chosen a bunch of well-known and trusted 10 top economics and finance content creators available in Indonesia. You, can collaborate with all of them to enhance your business presence in Indonesia.
Let’s dive in.
Here are the top 10 finance & economic influencers in Indonesia in 2023.
Raditya Dika – So Far The Best Finance Influencer in Indonesia
My number one best finance Content Creator in Indonesia is Raditya Dika.
Not only known as a comedian and YouTuber, He also frequently provides tips about how to manage personal finances and investments.
Starting with deposits, Radit diversifies his earnings into various investment instruments such as
- Mutual funds
- Stocks
- Money market
With 10 millions of followers on YouTube, He actively shares financial management tips and his own investment experiences.
This Youtuber is really loved by his fans due to his comedic demeanor and the video content quality with a lot of very clear explanations.
He can also explain complex investment topics in a lighter and more understandable manner.
Personally, that’s how I love to learn.
He has become one of the most prominent financial influencers in Indonesia today.
Angga Andinanta – Number One Crypto & Web3 Content Creator in Indonesia
When talking about digital financial and economic educators, Angga Andinata might be one of the influencers to follow.
He is actively discussing about cryptocurrency, addressing its advancements and offering tips.
He’s also engaged in disseminating information about crypto as a speaker in online seminars or on his YouTube channel “Angga Andinata,” which boasts a subscriber count of 500,000
Angga is renowned for sharing strategies on how to invest safely in the cryptocurrency market.
After going through some of his tips, I personally grasped how to minimize risks when investing in crypto.
Therefore, He holds a significant influence in Indonesia’s digital financial sector.
Anthony Sudarsono – Insightful Real Estate Influencer from Indonesia
Anthony Sudarsono is a successful young property investor.
At the age of 25, he has owned hundreds of boarding rooms, villas, and houses in various places.
However, his current success has been achieved through hard work.
Anthony has experienced failures several times, yet his strong determination has led this young man to achieve success.
He offers valuable tips for real estate investment that are highly beneficial and easily understandable by everyone.
If you have a plan to grow your housing & rental business in Indonesia, He is the perfect choice to collaborate with!
Ligwina Hananto – Renowned Financial Trainer In Indonesia
Ligwina Hananto’s name first caught the public’s attention when she took on roles as a stand-up comedian and actress in several Indonesian films.
However, not many people know she is a financial planning expert with over 18 years of experience.
She won the Special Award in the Online Entrepreneur Category of the Femina-Mandiri Women Entrepreneurs Competition in 2012, as well as the Global Fellow Eisenhower Fellowship in 2021.
Ligwina actively shares financial and investment tips on her personal Instagram account.
She also frequently participates as a speaker in various webinars about financial topics.
Bernadus Setya Ananda Wijaya – Stock Investor & Indonesian Trader
Bernadus, is the CEO of Sucor Sekuritas and also a stock investor.
Before becoming the Director of Sucor Sekuritas, He worked as a Management Associate at Citibank Indonesia.
This content creator is always enthusiastic about empowering young people to invest in the stock market for a better future.
He is also actively engaged as a speaker in various national media outlets, such as CNBC, CNN, Jakarta Post, and others.
He actively shares market updates and educates the public about stocks on his Instagram profile.
Annisa Steviani – The Most Famous Female Financial Planners in Indonesia.
Annisa Steviani is a financial planner expert who actively shares knowledge about financial management and parenting on her Instagram account with 154,000 followers.
Since 2019, She has educated over 6,000 middle-class mothers in online financial planning classes.
Annisa also actively shares about her life as a mother, finance, and women’s empowerment on her blog.
She has also released 2 books about parenting and educating children together with her friend, titled “The Challenges of Being a Mother” and “It’s Okay to Be Different”.
After following her for a while, I’ve reached the conclusion that she offers helpful finance management tips that are very easy to understand.
Raymond Chin – Inspiring Startup and Investment Influencer
Before becoming a finance content creator, Raymond was into startups.
He started a digital company called Maven and a health one called Wellnez.
But in 2020, He and his friends, Timothy and Felicia, started Ternak Uang. It’s a place to learn more about finance and stocks.
He has 1,1 millions followers on YouTube and gives advice about money and starting businesses.
Raymond offers a thorough insight on how to build successful startups and how to create a good investment portfolio.
A lot of people mention that the tips are really helpful since they come from his own experience.
Raymond is a good choice if you are looking for someone to help your business get recognized in Indonesia.
Ryan Filbert – The Most Inspirational Capital Market Influencer In Indonesia
Ryan Filbert is an entrepreneur, investment book author, and stock investor.
He’s the only stock investor in Indonesia to receive recognition from President Joko Widodo as an inspirational figure in the stock market in 2017.
This Creator loves to share investment information and tips on his YouTube channel and social media.
Not only that, he also runs a bunch of finance-related businesses like Indofund and Board Game Stocklab.
Ryan is one of the most influential figures in the Indonesian capital market today.
So, if you’re seeking a reliable figure to promote your own business in Indonesia, then he would be the best option to choose.
Melvin Mumpuni – The Most Famous Male Financial Planner in Indonesia
Melvin Mumpuni is a professional financial planner who made the concept of the Financial Planning Pyramid.
He’s also the founder of a web-based financial management app called Finansialku, which focuses on helping people manage their finances easily.
Melvin actively shares useful financial tips and information on his Instagram account.
He also has a podcast on Spotify called “Fintalk – Finansialku Talk, where he chats about financial stuff.
I personally listen to his podcast, and he provides extremely useful tips for financial planning.
Therefore, Melvin is a good finance influencer you must work with if you want to expand your business’s presence in Indonesia.
Bong Chandra – Inspiring Entrepreneur Motivator From Indonesia
Chandra is a motivator, property entrepreneur, and well-known investor in Indonesia.
He was the “Youngest motivator in Asia” in 2010.
Through his motivational work, Bong Chandra crossed paths with Matius Jusuf, who invited him to venture into the property business.
Later on, alongside Matius Jusuf, Septian Starlin, and Yohanes Andayaprana, they founded Triniti Land, a company focused on property.
He actively shares information about property, stocks, and even cryptocurrencies.
Chandra also co-founded Salt Ventures with his friend Andika Sutoro Putra, which focuses on funding startup companies.
Considering his experience, He is the top pick to collaborate with to grow your business presence in Indonesia.
Want to Collaborate with Indonesian Finance & Economic Influencers?
Indonesia has more than 230 million internet users in 2023.
Most of them are young and digitally-savvy.
Keep that in mind.
They are looking for finance and economics influencers as their primary references for investing, trading, saving and more.
So, It’s a great opportunity for your brand to thrive in Indonesia if you work with some of the creators above.
Need assistance on how to get in touch with them?
We got you!
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.