The best influencer agencies in Indonesia will help you build your campaigns with professionals in Nusantara. This article has compiled the top 10 best influencer marketing companies in Indonesia to help grow your brand with promising & proven results.

Influencer marketing has grown as a prominent marketing channel in Indonesia.

Indonesian brands should leverage the genuine relationship between influencers and their audience.

It can help grow your business easily, from brand awareness to sales increase.

But to launch a successful influencer campaign in Indonesia is tricky.

Indonesia has a huge number of social media users, but the audience culture is very broad.

Especially when it is not as easy as it looks to persuade the Indonesian consumer.

They need to see the product multiple times before buying it.

Brands should understand the market insights and strategically plan the campaign if they don’t want to fail.

The best way to avoid influencer campaign failures is:

ask for an influencer marketing service’s assistance.

Here, I show you the leading influencer marketing agencies for your 2023 influencer campaigns in Indonesia.

Check it out.

What is an Influencer Marketing Agency?

An influencer marketing agency is a creative company that helps connect brands and influencers together, then develops & manages an influencer marketing campaign for them.


Some offer a full service where they manage the campaign from start to finish: from planning the ideas to delivering the campaign results.

Whether the company works with Instagram or YouTube influencers, from any niche,

the ultimate aim is one:

Run a successful influencer campaign based on the brand’s targeted goals and voice.

Some companies offer services only for one or two social media channels, but others are also able to work with multiple networks.

However, a good influencer marketing service has clear expertise in one industry.

That way, they can excel in personalizing the campaign and bring the best results for brands.

Why should you work with an influencer marketing agency?

You can save time, money, and energy.

Basically, an influencer marketing service is your best campaign executor.

It helps you run your overall influencer campaigns, from creating ideas to delivering campaign reports.

An influencer marketing solution has direct experience with how the market is running.

They have the best experience and insights from the industry.

An influencer marketing company has also collaborated with many influencers in hand,

They know best what kind of influencers should work for your brand.

They also have a dedicated team to generate the best campaign ideas for your brand.

Working with an experienced local partner is the best way to enter the Indonesian market.

Top 10 best influencer marketing agencies in Indonesia in 2023

Now you know the best strategy to run a successful influencer campaign in Indonesia.

The thing is,

You need to know which influencer can bring the best results for your business.

Also, running consistent multiple campaigns with many influencers is not easy.

Here, I recommend you the best influencer marketing agencies in Indonesia to help with your influencer campaigns.

1. INSG. – Influencer Marketing Agency in Southeast Asia

Founded in 2015, INSG. is an all-around Instagram marketing company that focuses on the Southeast Asian market.

It offers solutions for your marketing campaigns on Instagram and TikTok in all forms, including influencer marketing.

It also helps you with community management, content creation, and social media advertising.

INSG. is open to everyone, from businesses to public figures.

It has helped many reputable brands to grow their impact, like AVON, Fujifilm, Bacardi, Mastercard, and many more.

INSG. loves working with micro and nano-influencers to bring the best results to your campaign.

To date, INSG. has collaborated with more than 5 000 influencers on the network.

They come from various niches: beauty & makeup, lifestyle, fashion, travel, food, and many more. 

With years of experience in the Southeast Asian market, INSG. is the best service for brands and professionals to expand their influence in Indonesia.

Indonesian Influencer marketing in 2023

What does the influencer marketing market look like in Indonesia?

Trust me, it’s very promising.

But there are a lot of things you must pay attention to.

Here are the most important insights into the Indonesian influencer marketing industry in 2023.

Instagram is the most vital platform for influencer marketing in Indonesia

Instagram is still number #1 in Indonesian hearts.

It is the most popular for both influencers and brands.

Instagram is known for a common start from an influencer to grow their reputation.

TikTok has also been catching up in popularity with Instagram.

Here are the most popular social networks in Indonesia in 2023.

The most popular social media networks in Indonesia

In fact, 74% of Indonesian brands have also chosen Instagram to launch their influencer campaigns.

If we talk about virality, TikTok is the answer.

It is indeed a great exposure and a free pass of sales increase.

But brands need to establish a steady online presence, and Instagram has the best features to achieve that.

So, my advice is:

Use Instagram for the best influencer campaign in Indonesia!

Indonesian online consumers prefer following influencers over brands’ business accounts

Indonesian doesn’t want to risk their money if they don’t see the real impact of the product.

To get the information, they seek product reviews.

That’s why the word of mouth in Nusantara is very strong.

It is also a reason Indonesian love following influencers on social media.

So that they get more related content and honest reviews from a product they want to buy.

Indonesian consumers prefers to follow Influencers Account

But can Indonesian online consumers be influenced that easily?

Nope. They need to see the product more than once.

In fact, more than 40% of Indonesian online consumers purchase a product after seeing a product recommendation by many influencers within a period of time.

It takes effort to influence Indonesian online consumers, but the possibilities are high.

Nano-influencers are the most important influencer tiers in Indonesia

Indonesian love celebrity influencers so much.

But for the most loyal audience, nano-influencers are still the winner.

Their number is dominating the industry and they also have the highest engagement rate among all tiers.

Because their audience most likely has a close relationship with the influencer in real life, they interact easily.

To sum up, the best strategy for the best influencer campaign that brings results in Indonesia:

Work with many nano-influencers on Instagram with multiple campaigns.

Start your influencer marketing campaigns in Indonesia with an influencer marketing agency

That’s a wrap!

So, did you find your favorite influencer marketing solution for your Indonesian campaign?

Whoever it is, never forget to know the Indonesian market before landing.

Influencer marketing is a great way for your brand to enter the Indonesian market.

It can help you reach a wider audience and get a higher ROI than traditional marketing channels.

Moreover, influencer marketing can also bring you sales increase.

To help achieve those, I suggest you pick the best influencer marketing company to get the desired results.

Failing in your influencer campaign can cause you to lose in money you have invested.

It also could bring a negative impact on your brand reputation.

So, choose wisely and precisely.

I wish you good luck in your influencer marketing journey in Indonesia 😉

How to choose a good Influencer Marketing agency?

First, find out the influencers they work with. Make sure they don’t work with fake influencers unless they do scams. Second, read their client testimonies and see how satisfied people are with their work. Third, try to know what kind of strategies they will use. If you think their strategies match your expectations, it might be the best option for your brand. Also, make sure they understand the market and use technology to streamline the process. One last thing, pick the one that masters one specific expertise, such as Instagram marketing. That way, you need not worry about the campaign execution.

How to do cost-effective influencer marketing for Indonesian small businesses?

Work with nano and micro-influencers! Not only it’s very affordable, small-tier influencers in Indonesia, especially nano-influencers are powerful enough to reach your marketing goals. They have the most loyal audience and a high engagement rate, very easy to drive engagement and boost sales. Also, you can have alternatives to pay nano or micro-influencers, such as sending a bouquet of new products. Another way is to leverage local influencers for each region in Indonesia.

How to get started with influencer marketing in Indonesia?

First things first, you must define your marketing goal. After that, find the right influencers that resonate with your brand objectives manually or with the help of an influencer marketing platform. Contact the influencers on your list with carefully-written email outreach. Plan your relationship with them and monitor the campaigns.

Become a smarter
marketer for 0$

Get our 5 min weekly newsletter on what matters on Social.

Marketer People

+17k people already enjoyed it

Speak your mind

Keep Learning
See all posts >
Popup Image
Discover Social
Guides & Trends

Get our Best Guides and what matters on Social Delivered to your Inbox each week.

for $0

Get Smarter about
Creators & Social

Join 17,000+ subscribers and get our 5 min weekly newsletter on what matters in Social

Popup Image

Discover Social

Guides & Trends

Get our Best Guides and what matters on Social Delivered to your Inbox each week.

for $0