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Top 10 Best Instagram Reels Video Editing Tools and Apps in 2023 – Free and Paid

Reels Video Editors are essential apps to create high-quality Instagram Reels. The short-form video feature is now the most important tool to grow your business on Instagram, so picking the best Reels video editor will help you achieve better business results. I have reviewed and ranked the 10 best Instagram Reels video tools to create amazing content in 2023 and this is my top 10 for you.


All in One

The easiest Tool for beginners to edit videos on Instagram & TikTok.

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Simple Editor

The best video editor for Reels & TikTok



Fast and Easy

The all-in-one video editor solution with templates



Reels Editor

The simplest and more intuitive video editor tool


Creating good quality content is a must for Instagram today,

Including Reels, a.k.a. the new growth hacking feature for brands and businesses.

When everyone is on Reels to accelerate their business growth,

your Reels have a tight chance to stand out.

Now Instagram has upgraded the game and everyone has become more competitive,

You have no choice but to make high-quality Reels.

Creating a careless, bland Reel will make you go nowhere.

To make good quality Reels, you need the best video editing software in hand.

Here is the list of the best video editing tools & apps for Reels in 2023 you can use.

Let’s go.

10 Best Instagram Reels Video Editing Tools in 2023

  3. WeVideo
  4. Promo
  5. Canva
  6. Filmora
  7. Adobe Rush
  8. Adobe Express
  9. CapCut
  10. VN


Use if you want to make a good quality video with the best editing features. for easy video making and sharing to all your social networks.

1. Wave Video – So Far The Best Instagram Video Editor

Best Video Editor for Streamers & Creators. (Free-$20/month)


Powerful Video Editing

Wave video has broad options of video templates and images, all social media video formats, and easy link building & integration. If you have more budget, Wave video will be worth your money.

Wave video is not just a video editor, it is a video platform for hosting and editing.

It is indeed a powerful marketing tool for video content.

Wave video comes with an easy-to-use user interface, perfect even for non-professionals.

It lets you create a personalized video with its automatic features.

It has a whopping 400 million stock of video templates and images.

Not only that, provides you with every kind of video format you want.

Video quality choices for Instagram Reels
High-quality videos always appeal to viewers, make sure to choose the 1080p!

From Instagram Stories, Reels, and Facebook Covers, to YouTube, it’s all there!

That way, you can automatically change the video format without manually customizing the ratio. also lets you share with all your social profiles in advance.

It will automatically create a video landing page for you, consisting of:

Your video, a heading & description, and a CTA button.

Auto-landing page generation for Reels video
Copy-paste your video’s landing page to your social media platforms and you’re ready to go!

You can also save presets of fonts, colors, logos, etc.

Overall, Wave video is the most powerful video editor with complete auto-features

Plus robust video formats and integration.

Key Features:

  • Basic video editing and captions translation
  • 400 million stock video and image
  • Export videos to all social media plus an automatic video landing page
  • Video formats are available for Facebook covers, Instagram Stories, YouTube, etc.


Try using Wave video for FREE!

If you want to explore more of its premium features, take a look at this pricing:

  1. Free plan: 15 minutes with a watermark
  2. Streamer $20/month: 15 seconds video, 2 million assets, thumbnail maker
  3. Creators $30/month: 15 minutes video, 200 million assets, stylish captions
  4. Business $60/month: 60 minutes video, automatic captions, shared login 

If you want easy integration to make your social media format video and share it easily,

Wave video is the best choice.

2. VEED.IO – For Captions on your Instagram Videos

Versatile Online Video Editing Platform. (Free-$18/month)


Videos & Text Captions is the best solution for streamers who are actively doing live streams. It also provides you with accurate subtitles, in case they want to put back the videos for the viewers who missed out on the live streams.

Another all-around online video platform is

Reels video editor dashboard view to create new projects
The dashboard looks very user-friendly with intuitive buttons and menus.

Not only does it offer handy features to edit your video, but it also comes with a video converter and screen recorder.

You can also do a Live Stream on, crazy right?

With, you can do basic editing functions like crop, resize, and trim your videos.

You can also choose among thousands of free images, music, text, filters, and effects.

Moreover, you can add auto subtitles, audio transcriptions, and translations

for any language with 95% accuracy.

Sadly, is only available for desktop devices.

Auto audio translation for Instagram Reels video
Easily translating your audio with the in-app feature from

You can also collaborate with your teammates and share your edited videos easily on social media.

One special thing about is that it uses a 100% renewable energy server.

You can contribute to the environment while using!

Key Features:

  • Basic video editing: trim, crop, resize, and many more.
  • Auto subtitles & video transcriptions in any language
  • Remove the background and add effects & royalty-free music.


Of course, you can use for FREE!

However, it’s such a waste if you don’t try their premium features:

  1. Free plan: 10 minutes export length, 2 GB of storage, 720p
  2. Basic $18/month: 25 minutes export length, 20 GB of storage, 1080p
  3. Pro  $30/month: 2 hours export length, 100 GB of storage, 4K
  4. Business $70/month: 2 hours export length, 200+ GB of storage, 4K

If you want to edit short videos like Reels, the free plan is enough.

But if you need more storage and high resolution, try Pro for a starter!

3. WeVideo – Powerful Video Editor for Instagram

Best Video Editor for Professionals. (Free-$19.99/month)


High Resolution Videos

With a high-resolution video, Wevideo is the right choice to make your video look more professional. It is also the best app for businesses to work in a collaboration with your team.

Wevideo is actually an all-around video editor, screen recorder, and meme maker.

It provides you with a cloud service video tool that allows you to access your work anywhere from any device.

The video editing tool enables you to create a professional video for your brand.

Wevideo provides a 3/4 preview of your video on its work dashboard,

making it easy to check your video in a more narrow view.

Reels video editor dashboard view with a big timeline portion
The timeline video on Wevideo takes up to 50% of your overall screen, very convenient to edit~

It is equipped with basic editing tools, also has more than 1 million free-royalty music, sound effects, and video music.

This is what makes Wevideo special.

With Wevideo, you can produce a high-resolution video with 4K Ultra HD.

Plus the green screen effect will allow you to make your video as you want.

Reels video editor with a green screen effect
Drop the color and your screen will automatically turn green! No complex setting!

Wevideo is also the best tool if you are working with a big team.

You can edit and collaborate with your team easily by only adding users to your projects.

Key Features:

  • Basic video editing
  • High resolution with 4K Ultra HD and green screen effect
  • Over 1 million library assets to add special effects to your videos
  • Video collaboration for teams, work together with your team easily


Wevideo lets you try all its features for FREE!

If you enjoy Wevideo and want to subscribe to its premium features, here is the price list:

  1. Free plan: 5 min/month, 1 GB cloud storage, max 480p resolution
  2. Creator $19.99/month: Unlimited publish time & cloud storage, 4K Ultra HD
  3. Business $73.99/month: All creator features, add more users & collaborate projects

If you are a creator who needs to produce high-quality Reels with the best resolution,

Like photography influencers, Wevideo is the best choice for you!

Where else you can create a 4K Ultra HD video for only $19.99/month?

4. Promo

Best video Reel editing with excellent templates (Free-$49/month)


Powerful Media Stocks

From iStock to Getty Images, you can find exceptional media templates to use. The tool also provides you with lots of business features to execute your branding effort, such as brand overlay, content management, etc. A perfect tool to create professional video promotions.

Here is another phenomenal online video editor for Reels, Promo.

It is known for its high-quality features to create promotional videos, on Reels on Stories.

Promo has a huge template library with over 23 million video clips

Along with licensed music, custom text, and images.

Media library photos and videos for Reels
Type a specific keyword and voila! Your template videos are ready to choose

They are also customizable templates that can be edited and adjusted to your video concept.

Just search the template or you can start from scratch.

Promo is very easy to use, its features & tools are set accordingly to make the video editing process a lot easier.

Adding text, captions, change the font is very easy to apply.

Text style insertion video options for Instagram Reels
With Promo, you can decorate your title in a beautiful way~

When done, you can immediately publish your videos on your social media as it lets you integrate them with your social profiles.

With Promo, you can create every kind of video like vertical Instagram Story Ads, banner ads, promotional Reels, highlighting a new product, and many more.

Promo is indeed the best tool for business needs.

If you are a growing business, brand, or agency that needs premium and more powerful features, Promo is here for you.

Key Features:

  • Premium template stocks from iStock and Getty Images.
  • Basic video editing, such as compressing, adding text & audio, and many more
  • Social media ad, YouTube intro, slideshow, lyric video maker
  • Social media integration & project management


To use Promo, you can try its Free Trial. No credit card is required.

If you like the features, take a look at the premium plans below and choose which one matches your need.

  1. Basic $49/month/PC: Only 3 premium clips/month
  2. Standard $99/year/PC: Unlimited premium clips
  3. Pro $359/PC: Unlimited everything, Reseller rights, White-label sharing

If you have more budget, don’t hesitate to subscribe to Promo. Or use the Free-Trial.

Too bad if you miss its high-quality features for your Reels creation.

5. Canva – Not only for Instagram Photos

Free online Video Editor for Beginners. (Free-$12.99/month)


Lots of video templates

It can’t go wrong to try the video editing tool from Canva. It’s very easy to use, very affordable, and beginner-friendly with tons of templates. Also, easy collaboration to work with your friends.

Here is another beginner-friendly video editor, Canva.

Who doesn’t know Canva today?

While being more famous for its design tool, Canva also has a helpful video editing tool.

With Canva, you can create a Powerpoint-quality video.

You can add multiple clips, and trim & resize videos.

Multiple Reels clips compilation on video editor
An easy user interface to add multiple clips into one.

You can also add text, subtitles, and captions to your videos.

Yep, it’s kind of limited, but it is a powerful tool if you need only basic editing tools.

If you have no idea give your Reels a design touch, make use of the huge Canva templates.

It’s all royalty-free and no worry about copyright issues.

Caption style options for Instagram Reels
From cute to aesthetic captions, Canva has everything prepared for you.

You can also work all-in-one on Canva.

Just invite your friends to your project and you all can collaborate easily.

With a very easy-to-use interface, Canva offers the easiest way to edit videos. 

Key Features:

  • Basic video editing: trim, crop, resize, add text, and many more.
  • Free templates & 5GB of storage.
  • Easy collaboration with the “Invite Friends” feature.


You can use Canva for FREE!

But a free plan always comes with limited features.

Here is the price list in case you want to try Canva’s premium features:

  1. Free plan: 250k free template, 5GB of cloud storage
  2. Canva Pro $12.99/month: 610k free template, 1TB of storage, 
  3. Canva for team $14.99/month: Approval workflow, make your own branded template

There is nothing cooler than upgrading to 1TB of storage for only $12.99/month!

Go try Canva to make your best free Reels!

6. Adobe Rush – The Classic Video Editor for Instagram

The most powerful Reels Video Editing in 2023 so far. (Free-$9.9/month)


Best for Reels & TikTok

If you want to create a more personalized Instagram Reel, Adobe Rush has the best features for you. Easy to use, very affordable, and you can customize your videos to show more about your brand identity.

When it comes to video editing, Adobe never disappoints.

With Adobe Rush, you can create simple and straightforward videos.

Don’t be trapped with the word “simple”,

Adobe Rush has the most advanced tools to make your social video the best in class.

With Adobe Rush, you can combine multiple clips, zoom in zoom out, adjust speed, enhance color, and basically every kind of basic editing you want.

Title edition style option video for Instagram Reels
Say no more to lame title videos and pick any title template from Adobe Rush!

It also has Instagram Reels templates so you don’t have to edit your video from the scratch!

You can adorn your videos with 1000+ soundtracks, sound effects, animated titles, & transitions.

Music insertion for video Reels
Music always gives an extra vibe to your video, don’t forget to put one🎵

You can also edit videos everywhere, macOS, Windows, iOS, and Android.

and share your videos on social media very easily.

Adobe Rush also works in a ‘rush’, meaning you can export videos with a single click.

Very suitable for users that want to edit and publish videos quickly.

Key Features:

  • Basic video editing and studio-quality animations
  • Color grading, transition graphics, animated titles
  • Export videos in HD quality
  • 1000+ royalty-free sound effects and loops


Good news: you can use Adobe Rush for FREE!

But a limited plan always comes with limited features. 

Since I name this the #1 video editing tool for Reels, you should try their worthy premium features.

  1. Free plan: Unlimited exports, easy editing & effect, free music
  2. Single App $9.9/month: Access to all premium features, including Photoshop Express, 100 GB of cloud storage

Adobe Rush has the best features to produce high-quality content for your Reels, and Stories.

Definitely a must-try!

7. Adobe Express

Best Video Editing Tool for Beginners. (Free forever-$9.9/month)


Videos Templates

If you are a beginner at making Reels, Adobe Express is the best affordable solution for you. It has tons of video templates you can use, so you can get inspiration and not be confused about the design concept.

Adobe Express comes in handy features to help beginners create Adobe Photoshop quality content.

It’s a forever-free use, perfect for the ones who need an affordable solution with minimum design skills.

It is packed with a bunch of photo, video, and design templates you can freely choose.

Media templates discovery for Instagram Reels
Templates are arranged categorically, making it easier to find one.

Everyone knows Adobe has the best design stocks for images,

I guarantee you the template is the most special feature you can get from Adobe Express

Adobe Express has the best editing software to add text and effects to your video.

Animation text insertion for Instagram Reels
Lots of text animation templates to use~

You can also use animation to make your video look more dynamic.

Last but not least, you can collaborate with your team easily.

Share your brand elements and work on a project together without moving to another platform.

Key Features:

  • Basic video editing: trim, crop, resize, add text, and many more.
  • Store up to 2GB photos & videos
  • Access to Adobe Stock royalty-free photos.


You don’t have to pay anything to use all of the features from Adobe Express.

It’s FREE for a lifetime!

No credit card is required and only log in to the Adobe Creative Cloud server.

But if you want to enjoy more of its premium features, you can subscribe to Adobe Express:

  1. Forever-free plan: All features, limited Adobe Stock assets, 2GB of storage
  2. Premium $9.9/month: Full access to Adobe Stock 160 million assets, 100GB of storage

Trust me, the forever-free plan is VERY worth trying!

If you need more storage, just upgrade to $9.9.month subscription.

Not that expensive for unlimited Adobe Stock assets, isn’t it?

8. Filmora

Best Video Editing with Automation. (Free-$9/month)


Video Automation

Filmora has all the auto-features to make your editing experience a lot easier. It has auto-reframe, AI portrait to smart background removal, auto synchronization, and many more.

Filmora’s Wondershare claims as an alternative to Windows Movie Maker & iMovie.

Let’s see how it sticks to its promise.

Filmora lets you do any basic editing, from adding texts, images, visual effects, transitions, etc.

It also has the go-to tools for creators like the picture in picture, green screen, and auto reframe.

Masking lets you make a creative transition!

Picking video sample for Instagram Reels on editor dashboard
Use the sample video from Filmora to make your job a lot easier!

You can also try other Filmora’s powerful automation features:

Auto Beat Sync helps you to match the footage with the background music automatically.

Auto Synchronization effortlessly matches the audio and video to sound more clear.

AI portrait to remove the background easily through the help of an AI.

Video editor AI background removal for Reels
Utilize the AI and remove your video background easily on Filmora.

Filmora is filled with thousands of photo & video stocks, making your video editing easier.

It also supports 4K and is available on both PC and mobile.

Key Features:

  • Basic video editing: trim, crop, resize, and many more.
  • Green screen & AI portrait to remove the background automatically
  • A vast library of creative assets
  • Speed ramping (slow down your video) & auto synchronization (match with the beat)


Filmora lets you download its app for FREE on a PC.

If you don’t want to export a video with a watermark, you can try subscribing to its Pro plans:

  1. Monthly plan $9/month/PC: One month of Filmora updates
  2. Annual plan $49/year/PC: One year of Filmora updates
  3. Perpetual plan $79/PC: Access to Filmora 11 for life

Filmora indeed offers the best solution for smooth editing.

Try out the most affordable one, the Monthly plan, to access all of the helpful features!

What are Instagram Reels videos and why are they important in 2023?

Instagram Reels are short-form, vertical multi-clip videos up to 60 seconds long.

It is also equipped with basic editing tools, such as cropping video, inserting presets, effects, or filters, and adding audio and subtitles or captions.

It is the newest feature on Instagram where you can create a creative and entertaining content

to connect deeper with your audience and also reach a bigger audience.

Instagram Reels was previously mocked as the TikTok copycat.

As more people see its benefits, Reels are now considered

one of the most important Instagram features to grow their businesses.


It is the best feature to increase brand awareness.

Instagram Reels has an algorithm that allows the videos to be seen by more people.

Even outside of your current audience.

Leveraging Reels is the best way to step into accelerated brand growth.

Like Mosseri (head of Instagram) said, videos are important in 2023 so just go all in.

Or die.

Why should you use a good video app editor to create your Instagram Reels?

To make your Reels reach a wider audience, you need to make good quality content.

As I said before, Instagram considers the best-quality content to fill its suggestion pages.

That’s why choosing the best video editor for your Reels is important.

You can make excellent content to engage with your audience

PLUS getting more visibility on the Instagram Reels page.

It’s a win-win solution for you!

Also, Instagram’s limited editing features prevent you from creating personalized Reels.

So, the best way to produce high-quality Reels is through the best video editor.

How to optimize Instagram Reels for better performance?

Editing the Reels is as important as choosing the Reels idea.

It will be nothing when you use the best Reels idea ever but with poor quality.

Here are tips to optimize your Reels to improve their performance:

Make a Reel with the best attention-grabbing hook

A hook is very important to grab the viewers’ attention.

If you failed to grab their first attention, they won’t watch the rest of your videos.

So, try to put an interesting hook to your Reels.

Make it eye-catching, and clear, and trigger the audience’s curiosity with your hook.

As a brand, you should highlight your brand objectives in the very first seconds of your Reels.

That’s what Instagram says, so you have no choice but to obey the rule.

Create good transitions for your Reels

Make use of the transitions!

Reels are all about fun, so you must not be serious on the platform.

When you make a good transition, you can both entertain the viewers and show your brand personality.

Especially when your brand has a playful and bright persona, Reels is your chance to shine.

If you have no idea to use the transitions,

You can get inspiration from other Reels videos and make your own original clip.

Match the rhythm of the music from Reels

Music never expires on Reels.

It is what you must not miss your Reels with.

Can you imagine a Reel with a good transition and matching the rhythm of the music?

It definitely will make the viewers in awe.

Syncing your Reels with the music will make them so much better and more entertaining.

Also, it can give a good amount of boost to the Reels’ performance.

Ride the wave and Reels’ trends

Riding the wave always works.

Including how you make your Reels seen by many people.

The best way to get engagement in Reels is to

keep up with the latest trends and engage with relevant content.

You can respond to trending content, add trending music, remix your Reels, and many more.

Don’t forget to ask the viewers to engage with your content

for a more echoing trending topic and high engagement to your Reels.

Add subtitles or captions to your Reels

Many Instagram users have their Reels muted when scrolling their homepage.

That’s why adding subtitles or captions to your Reels is very important.

When the volume is turned off, captions will help trigger the viewers’ visual attention.

That way, the viewers will not look away from your Reels because you ‘force’ them to read.

This tip is also related to making the best hook to grab their attention.

Adding subtitles + putting an eye-catching hook is the best combo

to maximize your content performance.

Add Hashtags to your Reels for better reach

You might hear that hashtags are not relevant anymore for Instagram posts.

But actually, it’s not.

It’s still useful as it was, you just need to understand how it works nowadays.

Hashtags can push better reach for already good-quality content.

It still categorizes content, but the content that has been categorized at the top searches

must be good quality content.

If you have followed all the tips above,

make sure to add relevant hashtags to your Reels for better visibility.

What are the totally free apps available to edit and optimize Instagram Reels in 2023?

The first FREE app to edit your Reels video is VN.

It is watermark-free and has powerful editing features

to help your editing experience be more efficient.

VN also has the best user interface for a video editor: a modern & simple look and easy to use.

With VN, you can do every basic editing tool: crop images, edit the curve, and color grading.

add filters & effects, and many more.

Selecting filters & effects on video editor for Instagram Reels
VN is your go-to free app with With a bunch of filters & effects.

VN is available for iPhone/iPad, Windows, macOS, and Android.

Feel free to use FREE features from VN anywhere on your device.

The next video editor you can access for free is CapCut.

It has no watermarks, no ads,

and you can access all of its features without paying anything.

You can remove the background, put stickers and text, give effects & filters,

add music and sound effects, and many more.

Removing background for Reels videos on editor dahsboard
Imagine removing your background with a free app? CapCut has it for you!

You can use CapCut on iOS, Android, Windows, and macOS.

CapCut has been trusted by many creators and businesses to edit their videos.

I might say that CapCut is also the best FREE video editing for Reels.

If you prefer to use native tools from Instagram and TikTok, you can do all the basic editing functions, and trim, or delete clips. You can check the trending music and add it to your Reels, use the Instagram stickers & filters, auto-generate captions, remix feature, and even the green screen effect.

With the in-app editing features, you can edit easily, and quickly, on the platform.

Do I need to use a video editor to create Instagram Reels?

Depends on your needs, to be honest.

If you want to succeed and produce quality content Reels and videos on all social media networks.

then go for a great video editor like

If you prefer making simple Reels and simple editing,

Then using tools like Wave video or native tools is more than enough.

But remember, you need an app to create an entertaining Reel to stand out and get the best results.

Good luck with your editing! Tell me if you still have questions!

How do I edit a video Reel on Instagram?

Create your video first, then proceed to edit your Reel by taping the narrow icon. In the Editing section, you can trim & delete clips, add stickers, effects, and music, and add auto subtitles from Instagram. When done, write your captions, tag, location, etc. then click share.

How can I make my Instagram Reel better quality?

Shoot your videos using the best camera or smartphone. You can also use the best video editor that provides high resolution (1080p, 4K Ultra HD) like Wevideo. Don’t forget to edit and adjust the video quality when editing. Also, upload your Reels using the best connection, whether it’s your cellular data or WiFi. Just adjust the settings on your phone before uploading.

How to Make Instagram Reels Like a professional?

Create high-quality Reels with adequate lighting and no blur scenes. Make creative movements, captions, and transitions to entertain the viewers. Create an interesting background/scenery to highlight your content. Stand close to the camera if you don’t have a microphone. Always stand in front of a bright window for lighting alternatives.

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