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How to add Captions and Subtitles to your Instagram Reels?

Adding captions or subtitles to your Instagram Reels is a great way to attract viewers and keep them engaged. But Instagram doesn’t transcribe accurately for other languages except for English. In this article, I will guide you to add captions and subtitles to your Instagram Reels both using Instagram and an online app, Mixcaptions.

If you are a creator who loves creating Reels, adding captions, subtitles is a MUST step.


Many Instagram users have Reels mute so they will just skip boring videos.

If your video has text in it, people will notice something different with your Reels.

An Instagram Reel with subtitles will be more accessible to everyone.

You can reach a wider audience and also increase engagement with your Reels.

So, here is the complete guide to inserting captions, subtitles to your Instagram Reels.

You can do it directly on the Instagram app.

But unfortunately, it doesn’t work well for some languages so you have to use a third-party app.

Don’t worry, I will guide you using both methods.

Let’s dive in.


  1. Open Instagram and tap the plus icon, choose Reels.
  2. Record a new Reel or choose an existing one on your Phone.
  3. Click “preview” to edit your Reel video.
  4. Tap the “Aa” icon to create captions.
  5. Tap the sticker icon and choose “Captions” to insert subtitles.

What Are Instagram Reels?

Instagram Reels are the new Instagram feature to post short-form, vertical videos up to 60 seconds long.

You can create a lot of creative and entertaining videos with Reels with multiple clips.

Reels are previously mocked as the TikTok dupe, even Kylie Jenner demands Instagram to be the normal ‘Instagram’.

But actually, Reels are now gaining more popularity among creators and business profiles to grow their accounts.

The Reels algorithm allows the published videos to reach outside of the creators’ current audience.

A good Reel can boost viewers and increase brand visibility.

Reels are the best feature to boost brand awareness.

There are many ways to create a good Reel, such as adding music, voiceover, filter, etc.

But the most excellent approach for a good Reel is to insert captions or subtitles.

Why should you insert captions, subtitles for your Instagram Reels?

To attract users as wide as possible.

Captions increase viewership, accessibility and reach

As I said before, many Instagram users have the volume turned off when scrolling Reels.

When they come across your mute video without actually understanding what you are trying to say, they miss your video.

The best solution to that: embed captions and subtitles.

That way, users will be intrigued. The text on the video triggers their visual attention.

If users come across your video with subtitles, they will continue watching your content, even without the sound on.

Inserting captions is a great attention-grabbing feature.

Also, embedding subtitles will benefit deaf people and other hard-hearing users.

Like I said, a Reel with subtitles can boost your video to reach as many audiences as possible.

The thing is, it applies only to English speakers.

If you don’t speak English on your Reels, Instagram might transcribe the wrong texts.

Frankly speaking, it’s not 100% accurate for non-English speakers.

So, for non-English speakers, you must use a third-party app to create captions to your Reels.

Why don’t I have “Captions” on my Instagram Reels?

Sadly, the “Captions” stickers are not available worldwide.

Some countries may have the features but they can only set it up in the advanced settings.

If you don’t see any “Captions” stickers on your Instagram, then it’s still not accessible in your country.

If you still can’t set up the captions on the advanced settings, then the captions feature from Instagram is not available yet in your country.

But there are ways to solve this problem:

use VPN or third-party apps to help embed your subtitles.

For me, I suggest you use a third-party app because the Instagram transcription is useless for non-English speakers.

Here, I show you how to do it on both Instagram and the online app.

How to Create Captions, Subtitles on your Instagram Reels Automatically Using Instagram

Instagram actually provides an in-app feature to insert captions.

But it works differently for some countries.

Some countries can access the “Captions” stickers,

while some can only set the subtitle on the advanced settings to show captions.

Now let’s go through the steps to use the “Captions” stickers.

Open Instagram and tap the plus icon, choose Reels

Record a new Reel or choose an existing one on your Phone

Click “preview” to edit your Reel video

Tap the “Aa” icon to add captions

Tap the sticker icon and choose “Captions” to insert subtitles

How to Embed Captions, Subtitles on your Instagram Reels Using Online Apps

Since the caption feature from Instagram doesn’t work well for every language, you have to use a third-party app.

In this guide, I will use Mixcaptions to help you embed subtitles to your Reels.

Let’s go.

  1. First things first, download Mixcaptions on App Store or Google Play Store.
  2. Open the app and tap “New Project”.
  3. Choose the video on your phone gallery or files.
  4. After that, Mixcaptions will let you trim the video first before starting to add the captions. When done, click “Use”.
  5. Click the “CC” icon to create captions.
  6. Choose the language you are speaking and what language you want to transcribe into.
  7. After setting the language, click “Generate Captions”. Wait until the transcription process.
  8. If you want to correct some errors, you can click the caption and edit as you want.
  9. You can also edit the timing and the position of the captions on your video.
  10. Lastly, tap “Done” to finish your video.

Start using Subtitles on your Instagram Reels to get more reach and viral

That’s a wrap!

Now you know how to insert and create captions for your Instagram Reels.

Also, you understand why it’s important for your content reach.

Verizon Media Says 69% Of Consumers Watching Video With Sound Off

It helps you attract as many viewers as possible and keep the content interactive for them.

And to create the captions, I suggest you use a third-party app like Mixcaptions.

The Instagram translation is not working correctly for non-English speakers.

Better safe than sorry.

Also, you can customize the timing, position, and design for your captions with an app.

Reels itself has been benefitting many creators, don’t let a single mute icon ruins its functionality.

It’s you who must be creative.

So, if you still don’t use this trick until now,

start inserting captions and subtitles for your Reels in 2022 and see how it boosts your content.

See you in the next guide 😉

Questions about Subtitles for Instagram Reels ?

How can I add multiple captions on Instagram Reels?

You can do it manually on Instagram with the “Aa” stickers when previewing your Reels. But the option doesn’t let you customize the timing. If you want to do it, use a third-party app to edit the timing, position, and design.

Can you edit captions on Instagram Reels?

If you use the “Captions” stickers on Instagram, then you can’t edit the captions because they will run automatically. The alternative is to use a tool like third-party apps or video editing tools for a more accurate transcription as you can edit freely at your will.

How do I put subtitles on Instagram Stories?

Open Instagram and tap on your “Your Story”. Create your Story or choose the existing photos or videos on your gallery. Click the sticker icon and choose “Captions”. Tap “Your Story” to finish your Story making. The subtitles will appear automatically on your Story.

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