Here is an up-to-date list of Instagram Stories Ideas for enterprises in 2023, brands on Instagram Business.
Instagram Stories are an integral part of every Instagram marketing strategy.
But it’s easy to run out of Instagram story ideas.
They keep your followers up-to-date with your brand, and also maintain your Instagram page’s interactions.
Using Instagram Stories is also the best way to keep your audience engaged with your business,
However, you’ll need to get creative with your IG Stories.
Let’s take a look at the example & templates of the best Insta Stories for business in 2023.
10 Creative Instagram Stories Ideas for Businesses in 2023
If you’re looking for new Instagram story ideas to add to your business’ Instagram strategy
Here is our list of the top 10 Instagram Story ideas for your brand:
1. Introduce your brand using Instagram Stories
Start off by introducing your brand – What your brand does, how it was founded, where it’s located, you know the drill.
Keep it mind that your brand’s Instagram profile will receive many new visitors daily – not all of them are familiar with your brand.
By introducing your brand, you’ll not only show off what your brand has to offer! If customers are successfully attracted to your brand, its values and its products, they’ll give you a follow too 😉
TIP: Create an Instagram Story Highlight too so it can be easily accessed AND watched after 24 hours.
your Brand
Influencer Marketing – With the Best Creators
Social Management – Post, Comments & Messages
Content Creation – Video Edition & Design
2. Product Features on Instagram Stories – it works!
Instagram Stories is a good opportunity to show off your brand’s products to new audiences.
It’s a popular method used by Instagram influencers when posing with their sponsored products.
People who stumble on your brand’s page may not have heard of or seen your brand before.
Therefore, sharing your brand’s products on Instagram stories allows you to create an Instagram Stories Highlight – which is easily accessible and can be turned into a regular series.
Adding featured products not only promotes your products, it can also greatly improve your sales!
If your brand’s Instagram page has over 10,000 followers, you can even add a link to your Instagram story.
Then your followers can swipe up to directly shop the product!
3. New products or services launches on Instagram Stories
Celebrate a new product or service launch with your followers through Instagram Stories!
Add a countdown sticker so that people can set a reminder for it and be there on time for the launch.
Post daily reminders counting down to the release date to generate hype and keep your followers excited about it.
Some followers may not follow the news well or visit your website regularly – so it’s definitely useful to remind them via Instagram so they won’t miss it out.
4. Day in the Life – Effective Instagram Story idea
Give your followers a glimpse of your brand’s working culture! Post videos of the interior of your office, even snap some selfies with your fellow employees.
Showing your followers how it’s like to work with your brand makes your brand appear more friendly, human-oriented and warm.
Taking your followers on a small tour around your office also helps to build a connection and gain more engagement with your followers 🙂
5. Game of Polls: This or That? compare and showcase your products using Stories
Post two different products side by side and let your followers choose which one’s their favourite.
Or, make it simple by doing polls based on everyday things like food, games, sports, and more.
Whatever theme you choose for your game of polls, it’s sure to bring engagement and fun !
Polls are loved by everyone and it’s a sure way to improve your account interactions.
6. Questions & Answers using stickers with Instagram Stories to interact with your Audience
Using the question sticker on Instagram, your brand can gain feedback regarding its products and services.
Or maybe you can do a Question and Answer session.
Let your followers ask you questions that they want to know from your brand – products or service, or just anything in general!
It’s a great way to connect with your audience, and also improves your brand’s authenticity and credibility.
Consumers love brands who listen to feedback and gives the answers to questions they’re looking for!
7. Launch a Countdown Party on Instagram Stories. Ideal to promote your Live sessions
Is your brand launching a new product?
Or celebrating a special event?
Whatever it is, as long as there’s an event coming up
It’s good to start a countdown on Instagram stories.
With the Countdown sticker, your followers can set a reminder and receive a notification when the event is live!
It’s a great way to get hype and anticipation for an event that you wouldn’t want your audience to miss out on.
8. Testimonials and Reviews – Build Social Proof using the story format on Instagram
Whenever your brand gains new reviews – be it a magazine feature
Or a blog post article or Google Review,
You should take this as an advantage to repost it on Instagram stories!
Simply take a screenshot of the review and share it to Instagram stories.
Your followers will then be encouraged to make a purchase after seeing a positive and convincing review about your product.
Compile these review stories into an Instagram Story Highlight – and then new visitors can easily access and read the many reviews that your brand has received!
9. Repost – The easiest and most underrated Instagram Stories idea
User-generated content is content that other users on Instagram post about your brand.
It could be a picture of your brand’s product on Instagram story,
Or a product review.
As long as your followers tag your in their posts, and the content that they post is relevant, useful and positive about your brand
You should give it a repost on Instagram Stories 😉
Compile these brand mentions into an Instagram story highlight, and it’ll serve as a compilation of brand testimonials!
User-generated-content (also known as UGC) is great for client retention, and also helps to build social proof.
10. Instagram Stories Idea: Give your business posts a shout out
Every time your brand uploads a new post or Reels, make sure to repost it on your Instagram Stories.
That way, people won’t miss the post.
Due to Instagram’s algorithm, your brand’s new posts may not appear on your followers’ feeds
Therefore, to make sure your followers are kept in the loop, it’s great to repost your posts onto your Instagram Stories.
Get inspired by these Instagram Stories Ideas and use them to elevate your Business in 2023
After taking a look at these 10 amazing ideas for your Instagram Stories strategy, I’m sure you would have noticed which ideas your brand has done and which are new to you.
With these Instagram Stories, your brand will definitely see an improvement in engagement rates.
Interesting and engaging content is important to keep your followers excited – once your followers are bored, you might start losing followers 🙁
Therefore, keep your brand exciting and up-to-date with the ideas we’ve listed above 🙂
Just like regular Instagram posts, Instagram Stories have optimal post timings.
It’s a good idea to upload your Instagram Stories when your followers are most active.
That way you’ll have the maximum reach and views 🙂
We wish you all the best in your Instagram Stories journey!
your Brand
Influencer Marketing – With the Best Creators
Social Management – Post, Comments & Messages
Content Creation – Video Edition & Design
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.