This is a list of the top 10 Instagram influencers in 2024.
We’ll list down the up-to-date list of the biggest Instagram influencers in 2024 that are relevant.
Is your brand or business looking for an Instagram Influencer for your Influencer Marketing campaign?
Achieve higher brand sales and boost your business growth and performance by choosing the right Instagram Influencers.
If you’re looking for the top influencers on Instagram to give it a shot at influencer marketing for your brand, business, or enterprise
You’ve come to the right place.
Top 10 Biggest Instagram Influencers in 2024
- Cristiano Ronaldo
- Kylie Jenner
- Rihanna
- Huda Kattan
- Jennie Kim
- Charli D’Amelio
- Addison Rae
- Zach King
- Lilly Singh
- Rickey Thompson
Who are the most followed people on Instagram in 2024?
There are 1.074 billion users on Instagram.
Thousands of influencers. Millions of micro-influencers.
If you’re wondering, who are the most followed people on Instagram?
Maybe you’re looking for a top Instagram Influencer to sponsor and form paid partnerships with your brand or Instagram business.
The top Instagram influencers are usually in-demand & expensive figures.
But their wide range of audiences makes them worth the value.
Let’s see our list of
Here’s our list of the most followed users on Instagram – celebrities and influencers to watch in 2024.
1. Cristiano Ronaldo
Who doesn’t know him? He’s the legendary footballer Cristiano Ronaldo.
He’s the most followed account on Instagram and the biggest Instagram male influencer in the world.
According to Hopper, a social media analytics firm – a single Instagram post by Ronaldo can earn $1.6 million.
Wow.
Indeed, that’s the impact of the most followed account on Instagram, right?
Every brand would dream to work with him, but it’s not easy.
Perhaps, if your brand was more sports-related, you’d stand a chance.
And it’s incredibly expensive too.
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2. Kylie Jenner
Kylie Jenner is a successful Instagram influencer, model, and businesswoman.
A fashion icon who is constantly setting fashion trends for the seasons all year round.
With her huge following on Instagram, it’s been estimated that she makes $986,000 for every post on Instagram.
That’s a lot.
If your brand is in the beauty or fashion industry
You can forget about trying to get a partnership with her.
Unless you’re a luxury, top-class brand – It’ll be hard to have a partnership with such a powerful Instagram influencer.
3. Rihanna
The icon, legend, singer-songwriter, and businesswoman Rihanna.
Who doesn’t know her?
She’s successful, with 99 million followers. It’s estimated that she earns $450,000 per Instagram post.
She makes music, made a clothing line collaboration with Puma, and now a successful businesswoman with her makeup brand.
This proves how versatile she is as an Instagram Influencer.
4. Huda Kattan
A makeup artist-turned-businesswoman, Huda Kattan famously known for her makeup brand Huda Beauty has a massive 48 million followers on Instagram.
Huda Kattan’s Instagram page feed is full of reposts of posts made by fellow Instagram beauty influencers and bloggers.
If you’re a beauty blogger on Instagram who posts makeup swatches and reviews
Huda Kattan is definitely an Instagram Influencer you’d want to look out for.
You might want to send her Instagram page a shoutout – tag Huda Kattan in your Instagram Posts, Stories, and more.
Who knows? You might be the lucky one who gets featured on Huda Kattan’s Instagram page.
5. BLACKPINK’s Jennie
Jennie, a member of the K-Pop group BLACKPINK is the ambassador of Chanel.
With various endorsements from brands in South Korea and international brands, her net worth is estimated to be over $8 million.
To name a few: Chanel, Gentle Monster Hera Beauty.
All the luxury brands are battling each other to have Jennie as their brand ambassador.
It’s definitely not easy to get a partnership with her.
But you could try 😉
6. Charli D’Amelio
Charli D’Amelio, an Instagram Influencer who gained fame on TikTok has amassed 43 million followers on Instagram.
Despite being only 17 years old of age as of 2024, she’s mega-influential with the majority of her audience being teenagers.
Guess what? Her current net worth is 8 MILLION.
As an Instagram Influencer, her content quality and growth rate are very high.
On average, her posts on Instagram reach 4.5 million video views!
Now THAT’S an Instagram Influencer your brand would love to work with, right?
7. Addison Rae
Addison Rae started uploading dance videos to trending songs on TikTok in 2019. In a few months, she gained over one million followers on TikTok.
According to Forbes, Addison Rae earned $5 million within a year, through sponsorships and brand endorsements.
Making her one of the most successful young Instagram Influencers.
Addison Rae’s audience is mainly made up of a younger demographic.
If your brand is looking to target teens and youth, Addison Rae is a perfect Instagram Influencer for that.
Her trendy TikToks and trend-setting posts on Instagram will definitely bring your brand tons of new customers from a younger demographic.
8. Zach King
Zach King started off his journey to fame in 2013 with Vine. He went viral for his magic tricks Vines.
In 2016, he started posting videos on TikTok and has since gained 61 Million fans on TikTok.
With a current following of 24.4 million followers on Instagram, Zach King makes use of trendy Reels to post his iconic videos.
Squint closely- and you’ll find paid partnerships and sponsored content among his viral videos.
If your brand or business is inclined to create surprising content – Zach King is the Instagram Influencer you’re looking for influencer partnerships.
His video styles will definitely bring a huge wave of exposure to your brand.
9. Lilly Singh
An Instagram Influencer representing the South Asian community is Lilly Singh!
She started getting famous on YouTube and Vine, where she posted comedic videos that went viral.
Now, her net worth is estimated to be 16 Million. Wow!
With her strong reputation online as a comedian, Lilly Singh has become an Instagram Influencer with a huge community online – it’s all thanks to her Instagram engagement and activity on Instagram.
Content diversity is important – and Lilly Singh scores 3/4 on content diversity, according to audits
This is definitely appealing to advertisers and brands who are looking for a versatile Instagram Influencer with diverse, unique content.
10. Rickey Thompson
Rickey Thompson is an African-American Instagram Influencer who went viral for his funny, meme-able videos.
On Twitter, Instagram, and more – You’ll see his videos spreading like wildfire as funny reaction videos.
As a comedian, model, dancer, actor, and host – he’s highly successful with 5.5 Million followers on Instagram.
With 2.5k posts on Instagram, Rickey Thompson has an average of 202 thousand likes, 2000 comments, and 900 thousand video views on average.
He’s a high-quality influencer with a high engagement rate of 3.69%.
Therefore, you can definitely tell that his account performance is excellent, which explains why he’s a highly sought-after Instagram Influencer.
Try your luck in 2024 working with the Top Instagram Influencers on the list!
After knowing who these top, viral, and highly popular Instagram Influencers are, your brand is all set.
You just need to contact the influencer who best suits your brand niche and audience.
Being an influential Instagram mega-influencer is not easy and they deserve today’s status after years of hard work.
Some of these mega-influencers and celebrities may be extremely high in demand.
But you should still try and contact these Instagram Influencers – you never know, you might be lucky.
Are you ready to start building partnerships with Instagram Influencers for your brand growth?
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.