Instagram video sizes, dimensions, & format can vary for each post. It’s essential to know the video specs to create the best video posts on Instagram, such as Reels, Stories, and Live. This article will show you every video post on Instagram and what are the video sizes & specs to follow in 2023.
Video posts are changing a lot on Instagram today.
IGTV is dead and no more video posts on the feed.
Its position is now replaced by Instagram Reels with a better algorithm to reach more wide audience.
How to make the best video Reels on Instagram in 2023?
Never miss out on the latest Instagram video sizes & specifications.
You don’t want people to watch your chopped, jittery videos on Instagram, right?
That’s why understanding the right Instagram video specs is important to make sure
You are creating high-quality Reel videos that look as professional as ever.
It is also good to maintain your established online branding.
So, here are the most updated Instagram video sizes & specs in 2023.
Read carefully to make a format benchmark for your Reels.
Let’s go.
TL;DR:
The best video sizes & dimensions for Instagram Reels, Stories, & Live are 1080×1920 pixels with an aspect ratio of 9:16.
Video sizes and dimensions supported by Instagram in 2023
There is 3 type of Instagram videos format that you can use now.
These are the remaining video features available on Instagram in 2023.
- Instagram Reels
- Instagram Stories
- Instagram Live
Instagram wants to make things easier for you.
Previously, there are various video dimensions on Instagram, as there was IGTV and the video feed.
If you want to publish high-quality posts on Instagram, then I suggest you follow the best video sizes & dimensions rules.
To be a perfect fit for Instagram, you must post any video like Reels, Stories, and Live with the dimensions of 1080×1920 pixels and an aspect ratio is 9:16.
Here are the video upload requirements by Instagram regarding the resolution and size:
- You are allowed to upload a video with an aspect ratio between 1.91:1 and 9:16.
- Your videos should have a minimum frame rate of 30 FPS (frames per second) and a minimum resolution of 720 pixels.
- Your videos must not exceed the maximum file size that is 10 minutes or less is 650MB, while the maximum file size for videos up to 60 minutes is 3.6GB.
your Brand
Influencer Marketing – With the Best Creators
Social Management – Post, Comments & Messages
Content Creation – Video Edition & Design
What are available video posts on Instagram in 2023?
What’s left on Instagram video posts in 2023 are Instagram Reels, Stories, and Live.
Previously, Instagram has its mini-YouTube video feature, IGTV.
As Reels gain more recognition and bring more results for the users, Instagram has decided to shut the IGTV app down.
The IGTV feature also disappears from Instagram’s main app.
Also, Instagram lets users create in-video feed posts beforehand, but it is also not available anymore in 2023.
Now all the video posts are under Instagram Video where it’s combining Reels and Videos in one section of your profile on one tab.
IGTV and video posts are gone, and now Instagram is all about Reels.
Reels are proven to drive more and more engagement for users.
It is indeed the new prima donna on Instagram.
What are the video formats supported by Instagram?
There are a lot of video formats out here.
We have AVI, MOV, MP4, MPEG, WMV, WEBM, and many more.
But only some video formats are supported by Instagram.
Here are the video formats you can use to post the best quality content on Instagram:
- MP4, is the most popular and ideal format on Instagram with H.264 codec and AAC audio. This video format is usually a default setting for many smartphones today, so it won’t be difficult to format Reels on your phone.
- MOV, Instagram also supports another format like MOV. This type of format is usually found on Apple’s QuickTime.
- GIF, is a no-sound short repeating clip that is popular among social media users. Yes, you can upload GIFs on Instagram after converting them to video format with a minimum duration of 4 seconds long.
Why is it important to understand Instagram Reels’ video size, dimensions, and format?
By following Instagram’s specs rules,
your video will fit perfectly on its app when it’s displayed.
That way, you can avoid uploading grainy, weirdly cropped Reels on Instagram.
This is also to ensure you deliver professional content to your audience
Also, to make the experience more immersive for your audience.
When people watch your poor-quality videos, they just instantly lose interest, let alone engage with your Reels.
No matter how good your Reels if the quality is that bad, people don’t want to stay tuned.
Instagram will not promote Reels with the TikTok watermark visible
Instagram creates Reels as the TikTok dupe and it is on its way to setting up a full-screen video home feed.
As a competitor, Instagram won’t go easy on users posting a video with a TikTok watermark on Reels.
It won’t promote your video and the “gain reach” function will be gone.
It is very important to inspect every single thing regarding your Reels’ appearance.
Including getting rid of the TikTok watermark, if you want to repost your videos on Reels.
The TikTok watermark is moving here and there so you need a tool to erase it cleanly.
Here is how to remove the TikTok watermark if you want to repost your content on Reels.
Use the best video editing tool to help format your Reels
If you need help creating good-quality Reels, use a video editing tool.
Video editing tools are everywhere and you can choose the one that fits your needs easily.
The best two so far: is Adobe Rush and Wave.video.
Use Adobe if you need simple editing tools but with the best results.
Use Wave if you need a bunch of templates for inspiration.
Format specifications you should consider before making Reels & other videos on Instagram
Having the best content ideas for your Reels & Stories is great,
But producing them with the highest quality ever for a video format on Instagram is better.
Here are the must-watch elements to create the best video posts on Instagram
Check the Instagram Videos Sizes & Dimensions update in 2023
First things first, pay attention to the sizes and dimensions.
For Instagram Reels, Stories, and Live, the dimensions are the same: 1080x1920p.
Or simply the full-screen size on your phone.
This is the first important step to fitting your videos into Instagram’s platform.
If not, your videos might crack, be awkwardly zoomed, and have other unwanted quality issues.
Use the Best Instagram Videos Video format
Instagram supports video formats in MP4, MOV, and GIF.
If you want a higher quality format for your Reels,
try using the formula: MP4 with H.264 codec with AAC audio.
Take some notes if you want to use a GIF format, you have to convert it into a video file first.
Pay attention to the Instagram Videos Aspect ratio
There are many aspect ratios to use on Instagram:
- 1:1 ratio: this ratio shapes square content, usually used for Instagram Posts & Carousels.
- 4:5 ratio: this ratio shapes rectangles and is also used for Instagram Posts & Carousels. It is more extensive than the 1:1 ratio.
- 16:9 ratio: this ratio is used to upload horizontal rectangle Posts on the feed.
- 9:16 ratio: this ratio is used to post vertical full-screen content on Instagram. Best for Reels, Stories, and Live.
The ideal aspect ratio depends on what type of video you want to create.
Since the available video posts on Instagram are all vertical: Reels, Stories, and Live,
The best aspect ratio for them is 9:16.
Compared to other classics, the 9:16 ratio is more immersive for the user experience, so take advantage of it.
Choose the Instagram Videos Resolution to generate high-quality videos
If you want to give your full potential, you can post an HD video since Instagram supports high resolution.
If your smartphone still doesn’t support HD pictures, you can still lower the resolution to 1080p.
Instagram Reels Video Specifications & Dimensions in 2023
Reels are short-form, vertical multi-clip videos on Instagram.
You can post 15 seconds, 30 seconds, 60 seconds, and 90 seconds long Reels.
It is the best Instagram feature to date to gain more reach and boost brand visibility.
Reels are displayed vertically, the same as Stories and TikTok.
So, you must create a 1080px and 1920 px Reel to be a perfect fit on Instagram.
You can shoot your Reels directly on the app using its effects and transitions,
Or using a video editing tool.
It’s very good to level up the quality of the Reels to create mind-blowing videos for Instagram in 2023.
If you choose the latter, then you have to remember the Reels video specs:
- Use the dimensions 1080x1920p.
- Set the aspect ratio to 9:16.
- Export in 1080 or HD.
- Use video format MP4.
Other limitations & tips to creating an Instagram Reel:
- Your Reels can be: 15 seconds, 30 seconds, 60 seconds, and 90 seconds long
- Use Captions or Subtitles to trigger visual attention from the users
- Use trending music and make use of transitions
- Use Hashtags for better reach
As Instagram Reels taking an essential part of the platform,
It is also better for you to follow the rules to shoot the best content for the feature.
Moreover, the app now allows users to boost their Reels.
That can be said, Instagram goes full-Reels today.
Instagram Stories Video Specifications & Dimensions in 2023
Stories are an existing Instagram feature that is still loved by users.
Same as Reels, Stories are viewed vertically.
You can post a minimum of 1080x608p and a maximum of 1080x1920p.
Of course, the maximum dimension is the best resolution for your Story as it fits the whole screen.
That says the best video dimension for a Story is using the 1080x1920p format.
If you use the 1080x608p dimension, it will only fulfill half of your screen.
Here are the video specs you must follow to post good-quality Stories:
- Use the dimensions 1080x1920p.
- Set the aspect ratio to 9:16.
- Export in 1080 or HD.
- Use video format MP4.
Other limitations & tips for creating an Instagram Story:
- The Instagram Story length can be up to 15 seconds long
- You can post a longer Story in 60-seconds long but it will be posted in 4 parts
- You can only post 100 Stories per day
- Use Instagram Stickers to make it more fun and creative
Instagram Stories are still the most popular and engaging feature on Instagram.
500 million users post Stories on a daily basis,
so it’s better for you to stick to the Instagram video specs rules.
Instagram Live Video Specifications & Dimensions in 2023
Instagram Live is usually streamed from mobile devices.
So the best way to place your camera is in a vertical position.
As Instagram Live is not necessarily “posting”, you can’t change the video specs & format.
It is automatically streamed on Instagram’s in-app feature so just follow the process of going live on Instagram.
The best setting for Instagram Live is 1080x1920p dimension and an aspect ratio of 9:16.
Here are the limitations & tips before going live on Instagram:
- The feature is only available for business/creator accounts with a minimum of 10k followers
- The time limit of your Instagram Live is 60 minutes.
- You can invite other users to go on live with you.
- Go live when your audience is most active so you can gather more viewers.
Instagram live is one of the best ways to engage directly with your audience.
You can answer their questions and promote your products in real time.
Make sure you know the limitations & tips to shoot the most effective Instagram Live.
4 Must-Do Things to Create High-quality Instagram Reels
Do you want to make good Reels?
You are right, that’s how you gonna succeed.
Let me show you 5 real tips if you really want to level up your video quality content on Instagram.
Do not hesitate to duplicate it on TikTok or Youtube Shorts.
These are the tips if you want to increase your video quality on Instagram.
Stick to Instagram specs regarding aspect ratio & dimensions
Instagram makes video specs rules for a reason.
If you want your Reels to be presented the best by Instagram, follow the rules.
Including how you produce Reels with the right aspect ratio & dimensions.
Use the 9:16 aspect ratio and set it to 1080x1920p.
Create your Reels using MP4 format and export them in HD
Instagram allows for many video formats and resolutions.
But if you want high-quality Reels, use the MP4 format and choose the HD resolution.
That way, you can show your audience the peak best quality from a Reel.
Also, Instagram will convert your MOV video into MP4 for playback.
The thing is, a conversion might decrease your video quality.
So, the best way to avoid quality degradation is to use the MP4 format.
Post Reels with a high-speed internet connection
The way you post your content also matters.
If you have a poor connection, Instagram will respond the same: showcasing a bad-quality video.
Otherwise, Instagram will display a higher resolution if you connect to a high-speed network.
Best tip: connect to a strong WiFi or 5G mobile connection when uploading your Reels.
Upgrade your Instagram recording equipment
The way you record your video is also important.
When you use an antique phone or camera to record, then don’t expect high-quality videos.
If that’s the case, quickly upgrade your recording tool.
Today, there are so many smartphone brands like Apple & Samsung
with sophisticated camera lenses & sensors.
Record with your phone and add some additional equipment like lighting & microphone, your videos will
sound & look so much better and easy to format on Instagram Reels.
Create best-quality Reels based on Instagram video sizes & specs in 2023
That’s a wrap for understanding Instagram video sizes & specs to format your Reels in 2023.
To produce high-quality Reels, you just have to obey Instagram video specs & sizes.
It’s to make your videos presentable and look professional on Instagram.
You can also increase your video quality by following the tips,
like posting with a strong connection and upgrading your recording equipment.
Remember to always use the 1080x1920p video format to create high-quality Reels, Stories, & Live on Instagram.
Video posts are the leading features on Instagram nowadays.
For all creators, influencers, and Brands: jump to Instagram video posts now or never.
Otherwise, it will be difficult to gain Reach and grow your account.
As Instagram wants its users to create more Reels,
the app expands to be more and more immersive with the video feature.
Have you been using Reels to post your Instagram content?
If not, go create your Reels now and see how it helps your businesses.
Which video format is the best for Instagram?
Use MP4 format, H.264 codec, and AAC audio. It’s the best video format on Instagram and is also available on many smartphones today, so no need to use a video editing tool for simple posts.
What is the maximum video file size on Instagram?
The maximum file size for Instagram videos that are 10 minutes or less is 650MB. For a longer duration like Instagram Live, the file size can be a maximum of 4GB.
How do you post a 1920x1080p video on Instagram?
Record your video directly on Instagram so the resolution will be automatically set to 1920x1080p. Or go through your phone camera and find the resolution setting and set it to 1080p. You can also use a video editing tool, search for the “Resolution” setting or “Frame Size” and set it to 1920x1080p.
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.