Instagram Bio ideas are the perfect inspiration to make the best Instagram description for your online branding. Putting a perfect biography description on your IG profile helps visitors perceive you as how you present yourself. This article will give you the best ideas, examples, and how to write the perfect version of your Instagram Bio in 2023.

What is the first thing you notice when you visit an Instagram profile?

The Instagram bio.

In just a short paragraph, it somehow gives you the first impression of the profile.

For brands, the Instagram biography is the first introduction to your consumer.

It will lead the visitor to certain assumptions and judgments about you.

Best Instagram Bio ideas and examples

Putting the best profile description might impress your audience and gain new followers.

It also could lead your brand account to your potential customers, and drive new traffic & sales to your business.

That’s a lot of hope for a short section.

That is why creating a perfect bio for your Instagram profile is essential to answer what the visitor expects from your account.

Don’t worry, I’m here to help you write the perfect Instagram bio for your business.

I will also inspire you through the best ideas & templates for an Instagram bio in 2023.

Let’s go!


  • Instagram bio for business: A creative message describing your unique selling point/value proposition
  • Instagram bio for girls: “Leaving a bit of sparkle everywhere I go”
  • Instagram bio for guys: “I am what is mine. Personality is the original personal property.”
  • Instagram bio with emoji: “👇 Check out my life👇”
  • Simple & short Instagram bio: “Wake. Play. Slay.”
  • Funny Instagram bio: “I would run the world but the couch is here”
  • Short quotes for Instagram bio: “In order to be irreplaceable, one must be different – Coco Chanel”
  • Inspirational/Motivational Instagram bio: “Be a warrior, not a worrier.”
  • Cute Instagram bio: “Throwing kindness around like confetti”
  • Instagram bio for entrepreneurs: “If you don’t build your dreams, someone will hire you to build theirs”

What is an Instagram Bio?

Instagram bio is a brief description of yourself or your brand in 150 characters under your profile photo, making it the first character introduction to visitors.

The ‘brief description’ is tricky as you must present yourself concisely with short sentences.

An example of an Instagram bio with short, representative sentences from a creator
Share your value in a catchy tagline✨

It pushes your creativity to make the best lines to show what you will offer to your audience.

The Instagram bio is the perfect place to introduce yourself to the audience and grab the chance for new followers.

Aside from the description, you can also include your business and website URL.

Take note that Instagram limits some of its features,

including how long you can write your biography, so try to make it as concise as possible.

Aside from the description, you can also include your business and website URL.

Why should you make the best bio for your Instagram profile?

A first impression matters.

Your Instagram bio is your first introduction.

When you make a good introduction, the visitors might have a good first impression of you.

A first impression matters.

Your Instagram bio is your first introduction.

When you make a good introduction, the visitors might have a good first impression of you.

The perfect Instagram bio is your chance to get new followers.

It is also a crucial opportunity for your business to generate leads and drive sales.

To make those happen, you need to stuff your Bio with the most important information for the visitors.

No pressure, just make your Instagram bio represent the best about yourself or your business.

If your business branding involves a witty personality, don’t hesitate to make humorous lines on your bio.

Or cute, bubbly charm like this boba drink franchise from Indonesia:

An example of a cute Instagram bio by an Indonesian boba drink brand
Create a strong brand persona on Instagram and apply it to your bio.

If you own some businesses, attach the username on your Bio so they check out your business.

If you run a brand’s business account, make sure you inform this month’s promo, link your product catalog for them to shop, etc.

Where to put your Instagram bio?

The Instagram bio is right under your Instagram display name.

You can write up to 150 characters to fill your bio.

The space to edit and fulfill your Instagram bio
Write anything that represents your account best.

You can write anything, with every kind of style and font.

With any kind of style and font, you can add and put anything like emojis and links to your bio.

Here is how to add or edit your Instagram bio for common users:

  1. Open Instagram and tap your profile picture on the right bottom.
  2. Tap “Edit Profile”.
  3. Go to the section “Bio” and edit the desired paragraph you want to add or edit.

If you are using a creator or business mode, quickly find an “Edit Profile” button on your profile page.
When you can’t save the changes, learn why you get the error message.

What makes a good Instagram bio?

A good Instagram bio is when users can’t help but engage with your account more.

The short sentences make them impressed.

They are curious and want to know more about you.

Whether it’s clicking the link on your bio, watching your Story highlights or a huge becoming your new follower.

An Instagram bio of an account with values & messages they want to share with the audience
Specifically mention what you want to share with your followers like this guy 👆

A good Instagram bio is crucial to keep the visitor’s attention longer on your account

instead of just watching and leaving.

To make a good Instagram bio, try to ask these questions:

  • What is your brand personality? Is it professional, funny, or informative?
  • What is the term best describes you, your professional work, or your business?
  • What are your specialties, and skills, as a creator or offers as a brand? What can users expect from you?
  • Where is your location? What is your business scale? For example, local New York business, international shipping from Singapore, etc.
  • What is the next step you want people to do after reading your bio?

Now you know the triggers to create a good Instagram bio.

But how to apply those rules when writing your Instagram bio?

Here, I show you the steps.

5 Steps to Level-up your Instagram Bio in 2023

Truth is, there is no perfect profile description.

But it is important to make one that best represents your personality and brand image.

Also, to bring more business opportunities like raising brand awareness with branded hashtags 

Or driving more traffic to your websites with links in bio.

How to do it?

Here, I give you the best tips to level up your bio creation on Instagram.

1. Optimize your Instagram Profile name

The very first step is to make your Instagram profile searchable.

It helps you reach out to people outside of your current audience.

This is a bit tricky as you must fill up to 30 characters limit and write a representative display name.

Take a look at this. I type “dietitian” on the search bar, then the results are:

Instagram profile names found on search results with the same keyword
Add your niche to be more searchable🔥

In case you don’t know, Instagram has included names and usernames in its search queries.

Make sure to optimize your Instagram profile name so more people will come to your account.

“Dietitian is a popular, common term, how to optimize when I don’t know what to call myself?”

No worries.

Put some keywords that match with what you’re doing that users might search for.

You can add your niche, for example, “makeup tutorials” beside your name.

That way, your account has the possibility to be found by people who type using the keyword “makeup tutorials”.

2. Show your skills/offers & target audience on your Instagram Bio

The best Instagram bio is where the visitor knows what you or your business does and for whom.

So, it’s important to show your skills/offers & target audience in your bio.

If you are a content creator, think about what you usually do with your content.

If you have specific skills, such as makeup artist, diver, or cooker, mention them in your bio.

An Instagram bio with mentioned skills from a creator
Show off your skills! It’s the best way to attract followers.

And if you run a business, it’s much better to add your value proposition to your bio.

Summarize what visitors can expect from your profile on your Instagram bio in one glance.

3. Use relevant keywords on your Instagram Bio

Don’t stop using keywords only on your Instagram profile.

Use them on your Instagram bio too.

It may not boost your discoverability on the search results, but it helps the visitors to understand in a glimpse,

what values you are offering to your audience?
Also, the concise description will connect you with like-minded followers.

An Instagram bio with relevant keywords
Keywords are a real deal. Never leave them out.

Green Matters says that the account is made to provide news about sustainability to everyone.

“Provide”, “News”, and “Sustainability” are the keywords used by Green Matters.

It’s easier for people to look for a news portal about sustainability when looking at Green Matters’ bio.

And you should do the same.

4. Be creative when writing your Instagram bio

Your biography section is your free area, so you can use it with your creativity.

Why make a boring remark when you can get creative?

Follow these steps to enhance your bio-writing to the next level.

First things first, make use of emojis!

You can’t enter texts in the description, so the best way to space out the texts are through emojis or symbols.

You can also use emojis to highlight your CTAs.

A creative Instagram bio filled with emojis from an Indonesian creator
Plain Bios won’t attract viewers. Make them enticing.

Using emojis will make your bio more lively and bright.

Also, it helps you to tidy up your scrappy texts.

If you don’t want to look ‘too cheeky’ when using emojis, you can try the second tip.

Use line breaks.

Another way to give your bio space is by adding line breaks.

However, this can only be done when you edit it on your desktop.

When you don’t use any emoji, your bio will just look like plain text.

Line breaks help you make your bios not look scrappy and more consumable.

Move on to the third tip: include branded hashtags.

Branded hashtags are a great way to inform users about your ongoing giveaways, campaigns, etc.

They are lowkey an invitation to join the event and generate high engagement.

See this Indonesian beauty brand puts the #FeelThePower on its description box,

Inviting the visitors to share their experience using the products.

An Instagram bio with a branded hashtag included
Display your branded hashtag to invite more participants.

Remember that now users can follow a hashtag, right?

Putting branded hashtags on your bio can help raise brand awareness,

as users will see your brand more often by following the hashtags.

And the last tip: attach a Link in your bio.

If you run a website-based business, this is very beneficial for your company.

It is noticeable and will drive very valuable traffic to your website.

There are a lot of Instagram scheduler tools that provide the Link-in-bio feature.

With the feature, you can put whatever link you want,

from your online store to the published posts, and direct them to the event, blog, etc.

Try these solutions if some links are not working on your Instagram biography.

5. Add a strong call to action (CTA) on your Instagram Bio

Putting only a link to your bio is vague.

What link is that? Your online store? Your product catalog? The winner list of your ongoing giveaways?

Whatever it is, you just can’t put a link without informing your audience about what it is.

Not only that, you need to encourage them to click the link.

The best thing to actualize the idea: create powerful call-to-action phrases.

An Instagram bio with a call to action and direct link
CTA on bio = more traffic📈

To make a strong call to action:

Tease your audience, use a word to invite such as grab, join, order, etc, and create a sense of urgency.

For example: “Special offer only on the weekends. Grab your seat here 👇”

That way, your link will not go to waste and it helps you drive more traffic than ever.

100+ Killer Instagram Bio Ideas to Elevate your business presence

You know the drill to create your Instagram bio, but need more inspiration to actualize the idea?

Worry not, I have prepared all the best examples for you.

From business Bios, to funny, cute ones, and Bios for girls and guys, it’s all here.

Well, some of them are bullshit to me but they are as effective.

I was checking many accounts and found them.

Some are lame and silly but yeah… many people are using them.

Let’s see how these 100+ Bio templates can stimulate your creativity!

Best Instagram Bios for businesses

A perfect profile description is important if you run a brand or any professional official account on Instagram.

It is the first introduction to your customers.

These are common greetings from some company business accounts.

  • The official account of (brand name) on Instagram
  • Your brand tagline, e.g. Real magic is only a sip away
  • A creative message describing your unique selling point/value proposition.

Take a look at this Indonesian established beauty product.

It shows a perfect creative and clear bio message for their customers.

An Instagram bio from a brand filled with the value they offer from their products
Deliver your brand message. It works perfectly to attract more customers.

You can also be straightforward like telling your customers about your new product,

weekend promo & discounts, and many more.

  • Professional inquiries only
  • Click the link below to shop our products
  • Check out our best sellers below.
  • Free international shipping

Lastly, put some branded hashtags like #OreoHorrorStories, #ShareACoke, or #letsdolunch

To invite the visitors to join your weekly campaign or giveaway event.

It’s very good to gain high engagement, and raise brand awareness (if they follow the hashtags)

  • We created #SOMETHINC cause there’s always #SomethincForYou
  • We love seeing your happiness with every purchase. Tag us @yourbrandname #brandedhashtag to get featured!

Aesthetic Instagram Bio ideas for girls

Women love pretty and lovely things decorating their Instagram profiles.

Are you the type of girl who loves engaging in positive vibes?

Here are the best quotes and idioms to show a bright persona.

  • Welcome to my digital mood board
  • Content that makes me content
  • Singaporean girl sharing her beauty tips and makeup hacks
  • Sand in my toes and saltwater in my curls
  • Leaving a bit of sparkle everywhere I go
  • Spread happiness, stay classy

This calm yet cheerful profile from Halle Bailey is a perfect inspiration!

A girly Instagram bio from a public figure Halle Bailey
A cute and joyful bio is perfect for your bright persona~

Do you want to look fierce? Use these powerful expressions instead!

  • My standards are high, just like my heels
  • Who runs the world? ME.
  • I’m the main character in this story
  • It’s me the queen bee

Best Instagram Bio Ideas with Emoji

Emoticons are a great way to introduce your Instagram account.

Think about icons to list them and take some time to find the best ones.

  • 📍(the city you live in or are visiting)
  • 💌 partnerships: (your business email)
  • ✨ Beauty hacks & Makeup tutorials
  • 💫(your zodiac sign)
  • 🐶🐕 parent to (your pet’s name)

See how Karsten uses emojis to make his biography looks neat and easy to read.

An Instagram bio with emojis from an Indonesian creator
Make your bio easy to read with emojis😎

Want to look cool with mind-altering phrases using emoticons?

Look at these fun patterns.

  • Be 🍁ing in myself.
  • 🤳👑 Selfie Queen
  • Sweet like 🍯
  • Traveler ✈️ Book Lover 📖 Obsessed with cheese 🧀
  • 🍩 worry 🐝 happy
  • 👇 Check out my life👇
  • Welcome to my 👑dom

Simple and short Instagram Bio Templates

Sometimes, people just love being straightforward, including how they write their Instagram descriptions.

There are even people who leave their Bio section empty.

If you don’t like rambling to introduce yourself, take a look at these examples.

  • A human. Being.
  • Living my best life
  • Too rad to be sad
  • Less care, less stress
  • Wake. Play. Slay.
  • C’est la vie
  • So far, so good

Parchman probably hates handling new people, so she just writes her introduction in a very simple (and corny) way.

An Instagram bio with a short & simple description
Simple often describes you a lot.

Need longer sentences (but still short), just to add more characters? Go on with these remarks.

  • Blessed with the best
  • Sweet as sugar, tough as nails
  • Professional procrastinator
  • Stop running and start living
  • This is (your name)
  • Keepin’ it real since 1999

Funny Instagram Bio ideas

Everyone loves hilarious people,

So using playful wording on your Instagram description profile is a good way to attract users.

Try these comical templates and see if it works for you.

  • Don’t call me crazy! I prefer the term mentally hilarious
  • Sausage puns are the wurst
  • I’m so deep even the ocean gets jealous
  • Extremely passionate about not starving to death
  • I followed my heart and it led me to a fridge
  • Kanye attitude with Drake feelings
  • Life is too short to be updating Instagram bios

Yup, addressing how stressful it is to write ‘only’ a mere profile introduction is jokey enough.

Do you want more? Here, have some humorous quote ideas.

  • I’d tell a chemistry joke but I know I wouldn’t get a reaction.
  • BRB, becoming a billionaire
  • The future is shaped by your dreams, so stop wasting your time and go to sleep!
  • I would run the world but the couch is here
  • My puns are always intended
  • I’m reading a book on the history of glue ‒ but I’m stuck in this chapter

Famous short quotes for Instagram Bios

Quoting a notorious saying is the best way if you run out of ideas.

Also, the right choice to show your wise side.

I highly recommend you use these influential templates.

  • Your time is limited, so don’t waste it living someone else’s life – Steve Jobs
  • It doesn’t matter how slowly you go as long as you do not stop – Confucius
  • To love oneself is the beginning of a lifelong romance – Oscar Wilde
  • It is not in the stars to hold our destiny but in ourselves – William Shakespeare
  • Reality is created by the mind, we can change our reality by changing our minds – Plato

If following a well-known statement is too mediocre, try putting your wise value.

Like this mental health campaign organization from The UK.

An Instagram bio filled with a quote from Famous Figures
Your own words are just as strong as what those well-known people say.

The quotes are too ordinary?

Try the sayings from Hayley Williams or Coco Chanel to show your confidence.

  • I would rather die of passion than boredom – Vincent Van Gogh
  • Strive not to be a success, but rather to be of value – Albert Einstein
  • To anyone that ever told you you’re no good, they’re no better – Hayley Williams
  • The root of suffering is attachment – Buddha
  • In order to be irreplaceable, one must be different – Coco Chanel
  • Be kind whenever possible. It is always possible – Dalai Lama

Inspirational/Motivational Instagram Bio Templates

For content creators or business owners who want beyond just selling products,

Putting a perceptive phrase is a good alternative.

Check out these examples, modify them, and align them with your brand personality.

  • Eat, sleep, create.
  • Be a warrior, not a worrier.
  • Die having memories, don’t die with just dreams
  • Happiness depends on ourselves
  • Your life becomes a masterpiece when you learn to master peace

This wonderful message from a rising Indonesian perfume brand is perfect for businesses that want to share their value.

An Instagram bio filled with motivational messages
Your brand can also share inspirational messages.

Here are more enlightened ideas for your biography.

  • Believe you can and you are halfway there
  • It only takes one person to change your life, you.
  • Just be yourself, there is no one better
  • Never dull your shine for somebody else
  • It wasn’t always easy but it’s worth it

Cute & Adorable Instagram Bio Ideas

There is nothing wrong with being adorable when you are welcoming people.

Truth is, a lot of people love presenting themselves so radiantly on Instagram.

Go make a brilliant persona using these cute Bio examples.

  • Recommended by 4 out of 5 people
  • Fair is where you get cotton candy
  • Throwing kindness around like confetti
  • Sharing my happy thoughts
  • Just a cupcake looking for a stud muffin

This Singaporean influencer mixes her cute Bio with related emoticons, making it more charming.

Another cute & charming Instagram bio from a female Singaporean creator
  • Always aiming to be a rainbow at the end of a thunderstorm
  • Just keep swimming
  • By the way, I’m wearing the smile you gave me
  • Sometimes we could always use a little magic – don’t hide the magic within you
  • Fabulous ends in “us”, coincidence? I think not.
  • Single and ready to get nervous around anyone I find attractive

Best Instagram Bio Ideas for Entrepreneurs

An entrepreneur needs a strong branding personality.

Using the best description in their biography section is very important to assure visitors they are professionals.

Take examples from these remarks and gain inspiration to make a personalized introduction.

  • If you don’t build your dreams, someone will hire you to build theirs
  • My goal is not to only line, but to grow
  • Digital marketer (your job), author of #TheNewEraofInfluencer (your book, business) Top 10 marketer by Forbes (your achievement)

The one from the infamous digital marketer & Instagram coach, Neil Patel, highlights his big achievements.

An Instagram bio from an entrepreneur
Show off what have you done in your life to impress visitors✨

The best way to show your capabilities.

  • Losers quit when they’re tired, winners quit when they succeed
  • The difference between wishing and doing is work
  • The best way to predict the future is to create it
  • I will win, not immediately, but definitely
  • Words can not express my love and passion for Business

Create an optimized Instagram bio to convert more customers

All done for the best Bio ideas, examples, and inspirations for your Instagram in 2023.

Creating the perfect Instagram description depends on what you want to show to your audience.

From skills, and personality, to offers, choose which one can trigger your audience’s curiosity,

answer their expectations, or proceed to business opportunities.

Don’t forget to make your Instagram account discoverable by optimizing relevant keywords on your profile name.

Also, be creative!

Using lame or boring phrases might cause disinterest in your audience.

Create a neat & concise introduction using line breaks or emojis and use a mind-blowing, unusual tagline.

Put a link-in-bio to generate traffic & leads or branded hashtags to boost engagement.

In the end, a perfect Instagram Bio is based on your online persona and what function you want to gain from it.

So, what kind of writing do you use to introduce your Instagram profile?

Do you think your current Instagram Bio is worth sharing?

Let us know in the comment section below and help others to get inspired

What is a short bio?

A short bio is a short paragraph that considers a brief introduction to the Instagram profile. It consists of personal branding, business offers, business information & links, and many more. The little space given by Instagram forces you to be creative to present yourself. You can add your skills, achievement, life value, etc.

How do you write a 3 sentence bio?

Try to express these 3 objectives: Tell the readers who you are and what you do/offer. Explain your brand personality. Put a strong CTA to encourage readers to find out more about you. Elaborate on what you will write, then write one clear and concise sentence for each objective.

Should I put my age in my Instagram bio?

It’s not that necessary.  For some young influencers, having a big influence and audience on Instagram may be their biggest achievement at such a young age, so they proudly put their age on their bio. However, many suggest that you don’t have to tell everyone about your age.

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