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Top 10 Micro Influencer in Singapore: 2021 Guide to Popular Influencers for Businesses

A list of top 10 micro influencer in Singapore as of 2021
A list of top 10 micro influencer in Singapore as of 2021

Here’s the latest, up-to-date list of the top 10 micro influencer in Singapore.

Micro influencers in Singapore are highly influential

More so because the Singapore population is so small and tightly knit.

These Singaporean influencers may have a smaller following than actual celebrities, but they’re equally as powerful.

Micro influencers tend to have a more loyal community of followers and friends who are highly supportive.

Working with micro influencers not only helps you save budget, they also achieve the influencer marketing goals.

Who are the top popular micro influencers in Singapore?

NameInstagram UsernameNo. of followers
Chloe Chong@chloehhh_x35.8k
Shina Tan@shinamissstothea38.5k
Cheryl Ong@chrylxong13.8k
Ken Hermanns@kenhermanns10.2k
Bernice @bernicelyq23.2k
Char @charrlloyd17.5k
Kaylene Choo@kayleneeeechoo23.3k
Ibtisam Almashor@ibtisamakeup17.8k

If your brand, business or agency is looking for micro influencers in Singapore for your influencer marketing campaign

Here is an up-to-date list of the top micro influencer in Singapore in 2021:

Chloe Chong – Versatile, Established Micro Influencer

Chloe Chong is an instagram micro influencer turned entrepreneur based in Singapore.

Owner of Cojo Beauty, an Instagram blogshop

Chloe Chong has successfully established her online skincare business with the loyal audience she gained after years of being an influencer.

A well-established influencer in Singapore, Chloe Chong has been actively promoting products from brands through sponsorships consistently for the past few years.

It’s no wonder that her name is familiar amongst Singaporean youth and she’s the top few micro influencers that brands look out for!

Shina Tan

A lifestyle all-rounded influencer, Shina Tan is a well-known micro influencer in Singapore

She always recommends products and services that are truly meaningful to her and her audience

Her authenticity in providing reviews of sponsored products is what makes her a trusted influencer

From health supplements to skincare and beauty food and products

Shina Tan only works with the best brands that bring proven results!

Cheryl Ong

Cheryl Ong is a micro influencer and entrepreneur with 13.8k followers.

After amassing a following on Instagram, Cheryl Ong took her loyal audience to her favor and started online blogshop.

Her online blogshop @c0_wellness focuses on K-Beauty skincare products, whereas @chrylselects sells fashionable, trendy apparel and shoes.

As a fashionable influencer, Cheryl Ong loves working with beauty and lifestyle brands.

If your brand caters to beauty lovers – Cheryl Ong is the micro influencer you’re looking for!

Yuni – Mother-Influencer, #momstagram

Yuni is a Singaporean mother influencer on #momstagram.

Frequently posting sponsored posts with products that are great for mom and baby

Yuni is a great micro influencer for moms on Instagram as she recommends products that are good for fellow moms!

If your brand or business is looking for an influencer to promote family-friendly products catering to children, mothers or parents

Yuni is a mother micro-influencer you should keep on your list!

Up next is Ken Hermanns, a Singaporean Beauty MUA micro influencer.

Ken Hermanns – MUA, Beauty Micro Influencer.

Ken Hermanns is a Singaporean makeup artist, influencer and musician.

An influencer who’s all for brands that support inclusivity and diversity, Ken Hermann works with brands that are supportive towards social causes.

It’s evident in Ken’s choices of makeup – Ken uses brands such as Rare Beauty to create iconic makeup looks.

If your brand is socially aware and loves contributing to good causes – Ken Hermanns would be more than willing to work with you!

Next up is Bernice, a beauty and lifestyle influencer.

Bernice – Beauty, Lifestyle micro influencer

Bernice is a micro influencer in Singapore who loves beauty… a lot.

Always dressed up like a doll in the prettiest outfits and beautiful makeup

It’s no wonder that Bernice is a favourite micro influencer for businesses providing beauty services.

Lash services, nail manicures and food.

If your business is in the beauty, f&b or simply lifestyle industry.

Keep Bernice on your list of micro influencers ;)

Char – Lifestyle Micro Influencer

Char is a Singaporean lifestyle micro influencer who loves beauty and fashion.

You’ll see from her feed that she receives sponsorships from hair salons and fashion brands.

With her beauty and great sense of style

She’s a great model for streetwear brands looking for a fashion influencer.

If your brand or business is in the beauty services industry

Or you’re looking for a micro influencer to rep your brand’s new tee

Keep Char on your list of influencers!

Kaylene Choo – Lifestyle, Mom-Influencer

Kaylene Choo is a Singaporean lifestyle influencer who’s also a mother and a wife!

Even before she had her child and started posting content with her family

Kaylene Choo was already a popular influencer.

And her influence didn’t stop growing even after she became a mother!

Kaylene Choo loves working with brands from all industries

If it caters to her family, all the more better!

Family-oriented services and brands, lifestyle and beauty businesses, make sure Kaylene is on your list of micro influencers ;)

Ibtisam – Beauty, Makeup Influencer

At 17k followers, Ibtisam is a successful beauty influencer in Singapore.

She’s a mom of 3, a wife to Mr Magician, a makeup artist, makeup educator AND does bridal makeup services.

Wow. Sounds like a thriving life.

With witty and creative videos, Ibtisam has worked with countless makeup brands.

She’s even an influencer for Sephora.

If your brand is family-friendly, in the beauty industry and looking for a makeup influencer

Add Ibtisam to your list of makeup influencers in Singapore.

Efy – Artist Influencer

Ultra-talented artist is Efy, an influencer with 21k followers.

Specialising in graphic design and watercolour paint, she’s extremely talented.

And fashionable too, with a chic and unique sense of style.

Looking for a lifestyle, beauty or art influencer? Efy is the micro influencer you should keep on your list!


From beauty and lifestyle influencers to makeup artists and mother influencers

I hope this diverse list of micro influencers was useful for your brand.

Even though micro influencers have a smaller following

Their audience is highly loyal and their engagement rates are definitely high.

Don’t hesitate to work with micro influencers – You’ll save your budget while meeting the KPIs!

We wish you all the best in your influencer marketing journey ;)

How many followers do micro influencers have?

Micro influencers have 10k to 50k followers. They’re smaller influencers yet have strong, loyal follower base and high engagement.

What is a micro influencer?

A micro influencer is an influencer with a large following – yet not as famous as celebrities. They promote products and services to their followers – largely made up from their personal friends and acquaintances. Micro influencers are highly successful in achieving sales goals due to their loyal followers.

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