WANT TO BOOST YOUR
BUSINESS ON INSTAGRAM?

How to grow Instagram Business Page in 2021: The No Bullshit Guide to gain followers

grow instagram followers

It’s important to grow Instagram page, especially for businesses and brands to gain more followers.

Drive sales, increase leads and conversation rates when your page on Instagram performs well. 

With more growth on Instagram, your brand gains more credibility and stands out from the competition. 

An actively growing Instagram page is also highly favoured by Instagram’s algorithm

With more followers, your brand gets more leads and sales.

Over all, when your Instagram page grows, your business also grows.

Remaining stagnant on Instagram isn’t only bad for your Instagram page, it’s also bad for your business.

Your business needs to stay relevant in this competitive market with thousands of competitors online.

If your brand is suffering a lack of growth on Instagram, we’re here to help.

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How to gain followers on Instagram?

Use Hashtags Use a mix trending hashtags and specific hashtags for the best visibility
Post Videos Reels and IGTV videos are trending and easy to go viral and gain followers
Optimize your captions Ask your followers a question to encourage comments on your posts
Instagram AdsBuy sponsored posts and Stories to promote quickly to a wide audience
Influencer Marketing Sponsor influencers to promote your brand, products and services.

Reasons why your Instagram business page isn’t growing

instagram reach

There are several reasons why your Instagram business page isn’t growing

You’ll need to do an audit of your Instagram management strategy.

Find out what’s working and what’s not, what you need to improve on or increase efforts on.

You can try and test out different ways to help improve your account performance – but that could be tedious and take a long time to get results.

Here are common mistakes that causes slow growth in followers on Instagram:

  • Not posting at the right frequency
  • Lack of effort in copywriting captions
  • Posts, interactions lack authenticity
  • Misusing hashtags 
  • Not interacting with other users on Instagram

Now, if you don’t have the time to try and experiment different methods to help your business’ growth on Instagram.

We bring you an in-depth, latest comprehensive guide on solutions for your business Instagram growth:

Importance of using hashtags to grow Instagram business followers

Hashtags are a quick way to get your post discovered by the masses.

Instagram users from all around the world use the same hashtags and discover new posts through common hashtags.

It’s a huge opportunity for discovery. 

With Instagram adding the function to follow hashtags, it becomes even easier to get more reach on your posts when adding hashtags to your posts.

Users follow their favourite hashtags – if they’re into sports, K-pop, Skincare, Makeup, etc.

They’ll be able to find new posts appearing on their feed from users that they’re not following, all because of a hashtag.

That’s an incredible way for posts to gain more reach and impressions from non-followers.

So, the more non-followers that come across your post from a hashtag – The more your account will gain new followers.

So, now that you know the importance of using hashtags to gain more reach and followers, here’s how to find the best hashtags for optimal results.

How to find hashtags that grow your followers on Instagram business 

Using hashtags that are optimised and relevant to your niche is important.

There’s no point in using 30 hashtags in your post captions if those hashtags are completely random. 

It’s also blatantly obvious when a user is just adding hashtags to their post for the sake of getting more likes and followers.

To make your posts more authentic, make sure that the hashtags you use in your captions are optimised.

This means that they have to be relevant to the caption contents, and the theme of the post.

The maximum number of hashtags that can be used on a single post on Instagram is 30 hashtags.

A good practice would be to use at least 20 hashtags per post on Instagram.

Of course, the more hashtags, the merrier.

How to find hashtags that help your posts perform better?

Use social media tools to help you find relevant hashtags to use in your posts.

Or, you could simply type out various synonyms of each hashtags.

Keep adding related keywords to your hashtags.

The more specific your hashtag, the better it is for your post performance.

Of course, you shouldn’t only use hashtags that are super specific.

It’s good to mix in a few general hashtags as well, to get more reach. 

Just strike a balance between specific and general hashtags, and your post will definitely do well.

How hashtags can help you gain followers to sell your products?

Let’s say your business is selling hand cream.

When you upload photos of your products, you add in 20 hashtags such as 

  • #handcream #organichandcream #softhandcream #malehandcream #luxuryhandcream #frenchhandcream #lecrememain #cream #handcare #skincare 

…and more hashtags.

Users who are looking to buy new hand cream

Or just simply lovers of skincare products

They’ll chance upon your post just because of a hashtag.

And that’s how you gain more sales.

A potential customer looks for a new brand of hand cream -> Searches #handcream hashtag on Instagram -> Sees your brand’s post -> Makes a purchase 

It’s as easy as that.

Users actually discover new products that they’re looking for by looking through posts under hashtags.

It’s said that 72% users on Instagram make their purchase decisions after seeing a product or service on Instagram.

Therefore using hashtags on your posts can increase sales, and followers effectively.

Now, moving on from hashtags.

Using Instagram stories to grow followers on Instagram for your business

Yes, Instagram stories do help you grow your followers.

Instagram stories can gain a lot of discovery simply by using the right stickers.

After designing your Instagram stories well

The final step before posting your story is using Instagram story stickers.

Instagram story stickers for Instagram growth: How it works for your company

Instagram story stickers improve your account’s performance.

Like, a lot.

Simple stickers such as Polls, Sliders, Quizzes and Questions

When users interact with these stickers by asking questions, participating in polls and quizzes

Your engagement rate and interactions will increase.

That in turn will boost your account performance.

More interactions your account has, the better the performance and the more followers you’ll gain. 

Using Instagram Stories: why it works to gain followers for your Instagram business

Since Instagram stories bring higher visibility for your page, more non-followers will visit your page when they encounter your business’ Instagram stories through the location sticker or hashtag sticker.

Instagram stories can also appear on the explore page simply by adding a location sticker or hashtag sticker, so make sure you use it well.

When your Instagram Stories are well-planned and designed beautifully

Other users on Instagram and potential customers will have a good impression on your business.

Simply put, Instagram stories helps you gain followers if they’re beautiful and well-planned.

Having a regular Instagram stories posting schedule is important too.

It’s weird for users to follow a brand that isn’t consistent in posting on Stories and doesn’t display professionalism on Instagram Stories.

Therefore, Instagram Stories indeed play a big role in your brand’s discovery and exposure on Instagram.

Instagram Networking to Gain Followers : Connect with Professionals and Grow 

Networking on Instagram simply means following other professionals on Instagram and interacting with them to gain stronger connections.

Networking online through LinkedIn, and offline through events is commonly known.

But did you know that networking on Instagram exists, and is simple!

Simply follow other people in the same niche as your business and connect with them.

Instagram is a social media app, your brand should be social too.

Instagram Networking: Why it works and how to do it 

When your business follows an influencer, public figure or another business on Instagram, they may or might not follow you back.

This is when your brand starts interacting with their pages – Let them know that you’re friendly and genuine in building connections.

You need to know how to network properly on Instagram, especially when networking with professional accounts.

  1. Start by following their account and liking their recent posts.
  2. React to their Instagram stories and interact with the Instagram story stickers 
  3. Be friendly! Leave a like or comment on their posts.

Instagram Networking: Why you should do it to grow your Instagram business page 

When you gain connections and followers from networking with professionals and businesses on Instagram, it opens up doors for future collaborations and partnerships.

Networking helps to improve your brand’s social presence. 

Let’s say you’ve achieved connections with famous influencers and models. 

They’ll be the ones who could potentially promote your brand’s products and services in the future. 

It’s also easier to form partnerships for paid collaborations with an influencer that your brand has connections with. 

The networking you do, the more your account grows, and your brand will be more prominent socially. 

It’s especially important for startups who have yet to get their name out there in the industry. 

Now, once your brand has formed connections with the influential and powerful. 

Take one step further and do paid collaborations. 

Instagram Collabs: What it is and Why you should do it

Collaborations on Instagram happen when a business or professional reaches out to another user on Instagram to work together and form a collaboration deal.

Simply put, if you want to work with another page on Instagram to gain more followers from each others’ audiences.

Either a shoutout of each other’s posts or a unique collaboration post.

Even host an Instagram live together or do a Reels remix.

Whatever it is, the possibilities are endless.

As long as both parties come to a common agreement to do a shared collaboration

It’ll be successful in gaining interactions from both parties’ audiences.

How to start an Instagram collab?

Simply follow the page of the business you want to collaborate with.

Then, interact with their posts by commenting and liking their posts.

When you get a follow back, initiate a Direct Message with them.

Let them know that you want to start a collaboration with them ;)

If you’re nice and friendly, chances are they’ll be open for a collaboration too!

Instagram Collabs: How collaborations can grow your business page on Instagram

Through collaborations with other accounts on Instagram, your business page would generate more new visitors from the audience of the accounts you collaborate with.

Their audience will see your business for the first time when it is posted on the partner business’ feed.

That’s how your brand will gain more views and grow its social presence.

Posting Strategy: How to get the best posting schedule to gain followers for your enterprise 

Of course, a posting schedule is important. It ensures that your posting frequency are consistent, and consistency is key to performing better on Instagram.

With a regular and optimized posting strategy, your followers would be able to view and interact with your posts actively, helping to boost your posts performance.

So, the trick is to understand when your followers are the most active on Instagram.

Then, you schedule your posting strategy based on the timings in which your followers are the most active.

Best Posting Timings that Help You Gain Followers on Instagram 

calendrier semaine des meilleurs jours ou poster sur instagram

The best posting timings, ultimately is when your followers are the most active.

You can check your audience insights through Instagram:

Click on the “Insights” tab on your profile

Tap on Your Audience > Total Followers

You’ll be able to see their most active hours on Instagram, as well as what days they use Instagram the most.

How to Post on Instagram to Gain Followers

How you post on Instagram does actually affect your follower growth.

Understanding what types of posts are popular with your audience and what your audience likes to see from your page is important.

Catering your Instagram posts designs and content to your niche audience is important to keep them happy and loyal to your brand.

In turn, good quality Instagram posts also attract new visitors to your page and gain more followers.

So, how do I create attractive Instagram posts?

Use online designing tools.

If you’re not proficient in Adobe Illustrator, Indesign or Photoshop

Canva is always an option. They provide pre-designed Instagram templates which you can easily customise accordingly to your brand.

With a standardized, consistent post designs and layout, your Instagram feed will look beautiful and well-organized.

Simple things like aesthetics of your Instagram posts also leaves an impression on your audience and can affect your follower count!

While organic growth is ideal, Instagram ads are also another option to grow your account fast.

Instagram Ads: Grow your followers through paid advertising 

Instagram Ads are a fast way to grow followers – provided that your business has the budget to run ads.

Just like how Google Ads work, Instagram Ads allow your to promote your business, products or services through promoted or sponsored posts.

Your brand will be visible to a wider audience when ads are shown to them via feed post, or Instagram Stories.

Therefore, make sure to always design your ads to appeal to a wider audience and make it a point to use quality copywriting.

Other than paid ads, Influencer marketing are also another form of paid advertising on Instagram.

Influencer Marketing: Use Influencers to grow your account followers on Instagram

Influencer marketing plays a big role in growing a business on Instagram.

When a start-up or small business has gained social proof from customer reviews,

An influencer sponsorship is the cherry on top to gaining credibility for your business on Instagram.

Influencers are trusted by their loyal community base to provide sponsored content for brands and products that are genuinely tried-and-tested by the influencers themselves.

Therefore the testimonials and reviews made by influencers on brands’ products and services have a strong impact on their audiences’ views towards brands.

When an influencer provides an honest, detailed review including the benefits of a brand’s products or services, their audience would be highly persuaded to make a purchase with the brand in partnership.

Therefore an influencer’s audience will become your potential audience and customers who will drive your business sales higher.

Your brand will also appear more credible after being featured with an influencer.

Therefore, influencer marketing is extremely beneficial for a brand’s growth on Instagram.

Videos, Videos, Videos: IGTV, Reels and how they gain new followers on your Instagram Business Account

Video content on Instagram perform better than regular posts. 

IGTV and Reels have effectively appealed to the mass audience on Instagram.

It’s been reported that Instagram has seen an increase of average time spent on Instagram since Instagram Reels was launched.

IGTV

gain followers on instagram igtv

IGTV views are 4x larger than photos on the explore page.

It’s clear that Instagram prioritises videos over regular photo posts on Instagram.

With more users watching videos on Instagram, your business should hop on the trend too to gain more exposure on Instagram.

IGTV videos tend to get more impressions and views than regular photo posts on Instagram.

On IGTV, users on Instagram love watching documentaries, behind-the-scenes content and more exclusive brand content.

It’s a good idea to post IGTV videos at least once a week to boost your brand’s discovery.

Instagram Reels

grow followers using instagram reels

Instagram Reels are super trendy right now.

Influencers, public figures, brands and businesses.

They’re all posting Instagram Reels.

Why? Views, Exposure, Page Growth.

Instagram Reels are a quick and easy way to gain more views, impressions and followers on your brand Instsagram page.

And it’s simpler and easier than IGTV too.

IGTV has a minimum video length of 1 minute, but Reels doesn’t have a minimum video length.

Posting short, 15 second snippets showcasing behind-the-scenes content.

Or even doing product features.

Add on trending music, and your Reels are ready to bring a huge wave of new customers to your brand.

Not sure what to post on Reels? Here are some trending ideas:

  • Behind-the-scenes
  • Influencer Takeovers
  • A day in the life of our brand
  • Packing parcels
  • How we make our products
  • Service reviews by loyal customers
  • Try-ons and tutorials

With Reels and IGTV, your brand is ready to gain more impressions and discovery on Instagram.

Knowing how video content can go viral easily due to Instagram’s algorithm

You just neeed to create videos that have viral qualities.

Use trending music and effects, take some inspiration from influencers.

In no time, your brand will be known more by your potential audience and you’ll enjoy higher sales thanks to the product features you post on Reels and IGTV!

Conclusion

Now that you’ve known the entire formula to growing followers on Instagram for your business page.

It’s time to take action and actually grow your account.

By using the simple, yet effective methods above

Your brand will soon see an increase in followers, page performance – likes, comments, reach, impressions.

More sales, leads and conversions will be generated too.

As a social media community manager, I’ve tried and tested many ways and processes.

It takes effort indeed to optimize your brand’s Instagram page

But it’s highly rewarding in the end when you see the results coming in ;)

We hope this blog has been helpful for your business’ Instagram planning strategy :)

I wish you good luck with your Instagram business growth plan!

Why is my Instagram page not growing?

There are several reasons why your Instagram isn’t gaining followers.

Lack of quality content

Poor design and copywriting

Inappropriate, spam hashtags

Not posting regularly or not posting at all for months

Low interactions with followers

How do I grow my brand's Instagram page ?

You should optimise your businesses’ Instagram posting strategy.

Use niche hashtags

Copywriting captions in a conversational tone

Engaging captions that increase interactions

Trending Reels and IGTV

Instagram Stories templates and stickers for interactions and exposure

How to get followers fast on Instagram?

If you have a budget:

Instagram Sponsored Ads – Use paid ads to market your products to a wider audience on Instagram

Influencer Marketing

Get followers Fast and Organically on Instagram

Use custom hashtags specific to your niche

Create a custom hashtag for your brand or products, services

Use optimised hashtags for faster visibility, discoverability

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