8 Best Instagram Link in Bio Tools in 2023 – Ranked and Reviewed

The best Instagram Bio Link platform will stop you from swapping links over and over again. More than that, using the right Link in Bio software can bring you more leads, and traffic, and even increase sales, only from your IG account. In this article, I have ranked & reviewed the best Instagram Bio Link tools in 2023 to optimize your links & grow your business. This is my top 8 for you.

Tired of changing your shop links on your IG bio over and over again?

It’s 2023 and Instagram Link in Bio tools are literally everywhere.

If you don’t use one, try it ASAP.

The Bio Link Tools are used to display more than one link provided by Instagram,

Very helpful to put all your business links on one page.

From your shop profile, website link, and product links, to giveaway announcements, and more.

The best Bio Link tool will accelerate your lead generation, bring you more traffic to your website,

And even increase sales, generated from your IG account.

Here are the 8 best Link in Bio software in 2023 to optimize and gain more business benefits.

Let’s get into it.

The 8 Best Link in Bio Tools for Instagram

Here, I have a well-curated list of the Best Bio Link tools you can use for your business in 2023.

1. ShorBy
2. Zaap
3. Pallyy
4. Sked Social
5. KOJI
6. Feedlink
7. Beacons
8. LinkTree

Putting useful information on your Instagram profile is important, as much as decorating it.

That’s literally the first thing the visitor sees in your IG account.

Basically, you should know how to brand yourself on Instagram, starting from your profile.

You won’t use a goofy Instagram profile picture when you want to grow a professional account, aren’t you?

Not just a profile picture, you should put an aligned & essential persona and information on your IG profile, all the way to the Bio link.

There are plenty of tools providing the same service, especially in 2023: Link in Bio.

You can easily pick and use them, but choosing the best ones is tricky.

Let’s review them one by one and see the most outstanding ones for you.

1. Shorby – The best Link in Bio tool for all your Social Media

The ‘Best in Class’ Link-in-Bio tool for Instagram in 2023 (Free-$15/month)

The most advanced Link in Bio tool ever with powerful features is Shorby.

It has a SmartPages feature where you can create a custom page

Consisting of any links according to your priorities, making it a monetization channel.

Take a look at one of the best Bio Link page examples using Shorby.

It supports any kind of link, media, and even stickers & GIFs to decorate your page link theme.
From messenger links useful for customer service & lead generation, and content pages to increase traffic, to your other social profiles.

Even custom domains are supported by Shorby!

After everything is added, you will have a short link that you can display on your Insta Bio

So the link won’t make it too crowded.

You can also use ad-tracking pixels to attract new leads/customers.

Wanna see how your link performs? No worries.
Go to the view analytics and see which links get the most clicks on your SmartPage.

Key Features:

• Dynamic content feeds: schedule & customize links with videos, GIFs, icons, etc.
• Support any link: messenger services, social profiles, 
• Ad-tracking pixels to retarget audience from third-party apps like Amazon.
• Analytics to see click insights

Pricing:

All of this, you can use for only $15 a month! Crazy!

If you need more benefits, try using advanced features like custom domain & Google Analytics.

Here is the price list.

1. Rocket $15: 5 pages, click insights
2. Pro $29: 50 pages, custom domain, Google Analytics.
3. Agency $99: 250 pages, project & teams

If you’re not confident with Shorby’s benefits, you can always try its 5-day Free Trial.

See if it’s worth your money :)

2. Zaap – Best Link in Bio for Instagram with Integrated Automation

Most-advanced Instagram link in bio Tool (Free-$9/month)

Zaap is your all-in-all tool to collect your links, content, community, and products.

Used by well-known creators & public figures, Zaap is the first IG bio link tool

That can show your latest content or information automatically.

No need to spend time updating what content you wanna show to the visitors,

Zaap will do it for you instantly.

Zaap brands itself as the best alternative to big players like LinkTree, Beacons, etc.

And they don’t brag, but they actually provide features that are worth trying.

Not only supporting your link in bio, Zaap actually has a feature to support your lead generation.

They also provide an in-app newsletter feature to help you send your welcome messages.

List all your new leads and send them newsletters at once.

Very helpful, right?

You can also link your website, your Paypal account, and more.

The best thing is: Zaap is Free to use.

Or you can also subscribe to its premium plan and enjoy watermark-free and more pro features.

Key Features:

• Auto-update the latest content on YouTube, Twitter, Instagram, etc.
• Lead generation by email
• Easy-connect with your website and any digital payment services like Paypal.
• Newsletters block sending emails simultaneously

Pricing:

Zaap is one of the most affordable Instagram link in bio services.

You can use the FREE plan or the premium plan which is not so expensive,

But equipped with powerful features.

1. Free: Unlimited projects/pages, sell digital products
2. Pro $9/month: Custom domain, remove Zaap’s branding
3. Enterprise $24/month: Unlimited pro projects, personal account manager, multiple brands

Get 20% OFF on all plans using my exclusive promo code: INSG20

With the features provided compared to the price list, it’s indeed worth trying.

Start using Zaap, sell your products, and grow your business!

3. Pallyy – Link in Bio tool and scheduler for Instagram

All-in-one Scheduler & Bio link tool for Instagram (Free-$15/month)

This software is a must if you need a straightforward Bio Link tool

Accompanied by powerful scheduling tools.

With Pallyy, you can compile all your priority content pages & shop links using the Link in Bio tool.

Any links you want to add are supported by Pallyy, even social profiles.

You can also replicate your Instagram grid and use it as the theme of your link page.
Add colors for customization, images, videos, and more.

Since the Bio Link tool is integrated with the Instagram Scheduler,

You can directly use it when you plan your content.

This is the best automation tool that saves you a huge amount of time.

You also get access to a full suite of Instagram analytics and see the performance of your link.

Key Features:

• Simple custom link collection into one page & customize the theme
• Create your link based on the Instagram grid
• Link to other social profiles
• Schedule posts to Instagram, Facebook, Twitter, and LinkedIn

Pricing:

Pallyy charges you $15 a month to enjoy all of its features,

Including the Link in Bio tool.

You just need to add more pennies if you manage more than 1 social profile.

See the price list below.

1. Free Trial: All premium features, including Link in Bio for 14 days
2. Premium $15/month: All premium features for monthly use

Pallyy is the go-to tool for those who need one package feature:

Instagram scheduling + bio link tool.

Try its long 14-day Free Trial to use all the premium features for two weeks.

4. SkedLink by Sked Social – The Fastest tool to provides all links on Instagram

Fastest Instagram Bio link tool (Free-$25/month)

Same as the previous tool, Sked Link also provides both Instagram scheduling + bio link tools.

You can add links to your bio and plan the content in advance.

All links are supported, a link to your articles, email newsletter signups, products, and more.

One special thing about Sked Link:

It loads way faster than any other and gets more conversions with Sked Link.

You can also customize the theme & colors to your liking, matching them with your brand persona.

Sked Link also adds UTM parameter tags to auto-tracking using Google Analytics & Facebook Pixel.

My take is that this tool is simple but can help save you time in content planning.

Key Features:

• Create, arrange, & customize link pages from existing themes
• Faster link page loading
• Integrated with Facebook Pixel, Google Analytics, & UTM parameters
• Analytics to see clicks
• Instagram scheduler

Pricing:

SkedLink also charges along with the scheduler tool, only $25 per month.

You can start using the Bio link feature once you subscribed to its premium plan.

See the price list below.

1. Fundamentals $25/month: 1 user, 1 IG account, Link in Bio
2. Essentials $75/month: Unlimited user, 3 IG accounts, Link in Bio
3. Professional $135/month: Unlimited user, 5 IG accounts, Link in Bio

No worries, if you still doubt the price, you can always start FREE.

Use the FREE TRIAL option and see for yourself if SkedLink is really that worthy.

5. KOJI – The best Free Instagram Link in Bio for Creators in 2023

Best Free Instagram Bio link tool (Free)

Literally the best free Bio Link ever for instagram, it’s KOJI.

Don’t be swayed by the free label

KOJI provides robust features for a zero-charge Link in Bio tool.

Enjoy all the free templates provided by KOJI.

The tool encourages small businesses to create “selling links” by collecting all your priority links.

Adjust the content in HD or add color backgrounds, buttons, fonts, and themes.

No need for an IG font generator again to have unique text characters.

You can also insert GIFs, moving texts, video clips as background, etc.

The best thing about Koji is:

It also offers some mini apps to monetize & help creators sell premium content.

Some of them are Tip Jar, Downloadable Files, and more.

And the best of the best thing is: it’s totally free.

There is no limit to setting up accounts or links to your Instagram profile bio.

Key Features:

• Customizable link in bio with hundreds of link page templates
• Support any link, shop link, website, product, and even social profile.
• Powerful link analytics

Pricing:

KOJI is 100% FREE of charge with no premium upgrades.

You can also create links & accounts freely as many as you want.

Even if you doubt the features, you can still try and don’t lose any penny :)

6. FeedLink – Complete link in bio builder with .link domain for Creators

Optimized IG Bio Link tool for Mobile Devices (Free-$3/month)

Built by EmbedSocial, FeedLink is actually a web & mobile-friendly landing page

That collects a clickable Instagram feed on a single page.

It’s not just a Bio-Link, but an all-in-one creator tool
And the extension of your Instagram feed, and other social profiles like TikTok.

You are right, FeedLink has a mission to enable IG users to optimize their profile as a sales and distribution channel. 

You can have a personalized link to your name & use the provided templates by FeedLink.

Choose your own character.

This way, you can easily boost traffic, conversions, and revenue through your Instagram profile.

How does the tool work?

You can tag each content in the feed with a unique link that directs the visitors to your Bio Link page.

Key Features:

• A mobile-optimized & shoppable landing page
• Reusable links can be used for other social media networks
• Load faster because using an AMP version

Pricing:

FeedLink is totally FREE.

But you can also try their premium plans with the lowest price you’ve ever seen.

Trust me, it’s gonna be worth it.

1. Free: 1 link page, unlimited links
2. Premium $3/month: 3 link pages, unlimited links, TikTok & IG Feeds
3. Business $9/month: All premium features for annual use

Try FeedLink now or never, all plans are very tempting

A.k.a quality at a very cheap price :)

7. Beacons – Build a link in bio website that your fans will love – For Free!

Creative Instagram Link in Bio tool (Free-$10/month)

For brands, content creators, and influencers,

Beacons can be a helpful tool to express your creative side while still selling your service or product.

It’s like having a mini-website for your Insta profile.

With Beacons, you can easily link anything, from your shop or website link to products

And even your TikTok or LinkedIn content.

Given the 3 different block options, you can display content, attach your personal information,

And even make payments.

Also, you can’t miss the page customization & templates by Beacons.

They are all pretty, cool, creative, and all those in-awe words.

You can also integrate your donation page like Ko-fi, Pietra, etc into your Link Page.

If you’re looking for a Bio-Link tool that doesn’t limit your creativity, this one is for you.

Key Features:

• Create multiple links on one page
• Customizable fonts, colors, and templates
• Analytics to track clicks & insights of your followers’ behaviors
• Integrated with well-known payment platform services

Pricing:

Best news about Beacons: it is forever FREE.

But if you need more features for marketing purposes, I think it’s better to subscribe to its paid plan.

It’s not that expensive tho.

1. Creator Free: unlimited links, on-page analytics
2. Entrepreneur $10/month: custom domain, 3 link pages, SEO & Ad pixels integration, no Beacons branding

See how the premium plan literally helps entrepreneurs to make affordable monetization channels.

Are you sure don’t want to try Beacons?

8. LinkTree – The most popular Link in Bio Tool for Creators

Simple IG Bio Link tool (Free-$5/month)

LinkTree is well-known in terms of linking bio tools on Instagram.

In fact, it is a direct competitor to Shorby.

Almost the same, LinkTree provides all types of linking like social profiles, contact, content pages, websites, and more.

There is also a link scheduling, customization page, link tracking, link shortener, audience analytics, and existing tools integration.

If you subscribe to the premium plan, you can add social contact like Whatsapp & email contact links.
And advanced customization features & analytics.

The best thing about the paid plan: you can easily remove the LinkTree branding

LinkTree is all FREE.

But you must pay if you don’t want to use the LinkTree branding.

Yes, that one link that you are familiar with: “linktr.ee”.

Read here if you need bio ideas for your bio creation in 2023.

Key Features:

• Unlimited, scheduled, & customizable links with photos, content, videos, etc
• Link tracking, retargeting, & email integration
• Enhanced Analytics, including referral and location data

Pricing:

The thing is, LinkTree is all FREE to use.

But free use comes with limited functions.

Here is the price list of paid plans from LinkTree to try.

1. Free: unlimited links, customizable page
2. Starter $5/month: redirect, schedule links
3. Pro $9/month: hide LinkTree logo, email collection
4. Premium $24/month: all premium features unlocked & VIP support

If you don’t want your link to appear to be “linktr.ee”,

Try the Pro plan and enjoy the beneficial features.

What is a Bio-Link tool for Instagram?

After reading all the reviews and you still wonder what is exactly a Link in Bio tool:
It is a mini web page attached to your IG profile consisting of multiple links to promote your content, websites, products & services, and more.

Basically, the link’s purpose is to make your content, website, and product/services clickable and shoppable. 

The reason why there is a link bio tool is that Instagram practices a one-link rule only on every user’s bio.

That’s why Bio Link software is everywhere offering its services.

“But is it necessary to use a Bio-Link Tool?”

Yes. Find out more about why it’s an essential tool for your branding & marketing on Instagram. 

Why is the Instagram Bio Link tool important? Why should you optimize it?

Collecting all your marketing links in one place is a lot more effective for visitors to look more at you and your business.

Instagram limits some of its features, including how many links you can attach to your bio.

Instagram only provides a single-link attachment on every user’s bio.

Just imagine the tiring job of swapping links over and over again.

Such a waste of time and inefficiencies, right?

Having the best Link-in-bio tool is the answer.

It is the perfect way to help followers discover more about you, your products, and your brand.

When using a Link in Bio platform, you will save a huge amount of time from changing new business links back & forth.

Making your job a lot easier, more effective, and producing more benefits.

Pro tip: don’t put the CTA “link in bio” on your captions too often, it might decrease your content performance.

Read further about the bio link affects Instagram performance.

What is the best Link in Bio Platform should I use in 2023?

For me, it’s Shorby.

The Bio Link tool provides the best features

To schedule, collect, and track all your promotion & marketing links.

All kinds of links are supported, from shops, products, messengers, and websites, to other social profiles.

You can create a shortened link, and decorate the theme, colors, fonts, photos, videos, and even embed GIFs.

You can also use ad-tracking pixels to attract new leads/customers.

Shorby offers new users a 5-day FREE TRIAL

And if you want to upgrade, the Link in Bio platform offers the best price, starting from $15/month.

Shorby is the best monetization channel ever for creators.

My Final Take: Grow your business by optimizing Links in your Instagram Bio using the best tool in 2023

Every Instagram marketing expert or course will say Link in Bio tool for Instagram is highly essential.

It’s 2023 and there is no way you miss using a bio link tool for your Instagram business.

If you want to include more than one link on your Instagram,

Then putting a bio link page from one of the best Instagram link in bio tools is the best answer.

Really, you can do anything with it:

1. Create and show your marketing campaigns to the visitors
2. Make a shoppable product link
3. Share your business messaging contact
4. Share other social profiles
5. Overall, generating an easy monetization channel

Using the best bio link tool will help you gain the most profit from your Instagram business.

However, the best one depends on your goals and budget.

If you only need it for minimum use like putting your social profiles or content on other social networks

Using the free version is more than enough.

But if you need to maximize the usage to drive traffic to your website, for example,

Subscribing to one will be very beneficial.

My best choice so far is Shorby.

The tool is very excellent in its bio link builder & customization.

The best thing is, you can use it starting from $15 per month!

Are you still doubting Shorby? Use the Free Trial and see how it can help accelerate your business on Instagram.

Do you still have more questions? Drop them below and let me answer them :)

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