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How to Make Money on Instagram in 2021? The Complete Guide to Monetize Instagram

A complete guide to Instagram monetization – How to earn money through Instagram

This is a complete guide to earning money on Instagram, How to monetize Instagram account in 2021

If you’re looking to earn money from your Instagram account, we’ll explain how to do it :)

Instagram is booming with content creators and influencers who earn money simply by doing sponsored posts

Many are tempted to start earning money on Instagram as a side hustle to earn extra cash

There’s many new Instagram monetization features available for business and creator accounts

Not only influencers can earn money, anyone can, TBH

Your brand should keep up with the features available to get the most out of Instagram’s features :)

Ways to monetize Instagram

Monetize Business Account Monetize Personal Account
Promote services through Instagram Ads (Posts, Stories, IGTV)Sell a product or service
Sell your products on Instagram ShopTeach your skills, hobbies, talents
Sponsorships with influencersBecome an influencer
Branded content marketplaceSponsorships with brands
Product Tags on Posts, Stories, ReelsAffiliate Commerce

Instagram monetization – What’s that ?

Instagram monetization is basically a process where you can earn money through your Instagram account

By becoming an influencer and working with brands

Or making use of Instagram’s monetization features

Instagram has made it accessible for anyone to earn money on Instagram :)

You simply need to know how to do it properly and once you got a proper strategy that works

You’ll be ready to earn money through your Instagram profile~

It’s available for businesses, brands, entrepreneurs, creators and influencers

Simply anyone can make money from Instagram!

Making money on Instagram

It’s possible to make money on Instagram

Either through the common influencer route – Doing sponsored posts with brands

Or you could become an entrepreneur and sell products or services through your Instagram account

However, it’s important to know that making money on Instagram isn’t as structured as earning money through a regular 9-5 job.

Instagram marketing and monetizing is actually a turbulent process

Even the top influencers admit that they don’t have a regular fixed salary – every month’s different

It’s not as smooth sailing as you’d think it is, but with hard work and effort

Finding the right posting schedule and having a well-planned Instagram strategy

You’ll be able to reap the benefits of Instagram monetizing and successfully earn money through Instagram

How do I monetize Instagram?

Now, you must be curious – How do I monetize Instagram?

We’ll list down the various methods depending on the type of account you have :)

1 – For Instagram creators, Business owners, Brands

Creator shops to monetize Instagram business page

monetize Instagram using Instagram shop feature
Instagram shop is a shop feature that helps brands monetize their posts

Creator shops are basically a Shop function within Instagram

Everyone on Instagram have access to the shop function

Consumers will be able to see and view products uploaded by Instagram accounts

But for brands to list their items on creator shops

Brands with both online shops and those who are new to shops are able to sell products using this feature

If your brand has an existing online shop, simply link it to your Instagram profile

Set up your product catalogue through the catalogue manager found in Facebook Business Manager

If you don’t have an existing shop

You can create one using Instagram’s partner e-commerce platforms such as Shopify, BigCommerce

Product Tags to monetize Instagram posts

Product tags can help businesses for Instagram monetize
Instagram product tags allow Instagram shops to monetize posts by adding a purchase link to the products

You can now add tags to your posts that feature your products

For instance, in an Instagram post of a model wearing the latest summer collection

You can add tags to the products shown in the image

When users click on the tags, they’ll be redirected to the Instagram shop feature, and can view more product details, prices and even click on the call to action button to purchase the product

Not only do product tags work on Instagram posts

You can add them to your Instagram Stories, too!

Simply add a shop sticker or a product sticker to your Instagram Story accordingly

Users who tap on the shop sticker will be able to shop the product featured on your Instagram story :)

Instagram Live product tags

Yes, this is a super useful feature

Brands can go on Instagram live to announce a new product launch

Or do demonstrations and tutorials to show customers how to use the product

Then, during the Instagram live you could simply add the product tag to your Instagram live

And then your consumers will be able to shop the product that was being featured on your Instagram live :)

Amazing, right? We love this feature !

Monetize Instagram page through affiliate commerce

Affiliated commerce is a new program for both creators and influencers

As a creator, you’ll be able to earn commission payment for product sales when working with brands

However, this can only be done when both parties – the influencer and the brand – discuss the terms together and set the commission payment amount

With the affiliate commerce feature, there will be a badge shown on the influencer’s sponsored post

This is so that visitors will know that their purchase will directly support the creator and also provides transparency for buyers :)

What is affiliate marketing?

For influencers who don’t know how to do affiliated commerce

Basically you work with a brand to produce:

  • A promo code
  • Influencer link

Simply post a picture promoting the brand’s product or service

And tell your followers to make a purchase or sign up for a service using a special link.

That link will be generated by the brand and is unique to the influencer only.

So, whenever influencers’ followers make a purchase or sign up using the influencer’s link, the influencer will earn money

This goes the same for promo codes

When collaborating with a brand, they might provide you with a promo code

This promo code is unique to the influencer :)

Simply include the promo code in your Instagram sponsored post caption

Telling your followers that they’ll get a discount at checkout if they use your promo code

Then, brands will be able to track how much the promo code was used

That’s how influencers can earn money by having a promo code with a brand

And that’s basically what affiliate marketing means :) Easy, right? ;)

Branded content marketplace

The branded content marketplace is kinda a matchmaking service between brands and influencers.

Just kidding.

But the concept is there :)

Instagram will match influencers with suitable brands based on the influencer’s activity on Instagram

This means that influencers, content creators will be able to match with brands of the same niche and content style

It’s great for both brands and influencers, as they’ll be able to form harmonious partnerships :)

Instagram ad formats to monetize Instagram page

Advertising on Instagram is an easy way to help your business monetize on Instagram

Simply post an advertisement – it could be promoting your products or services

When people view your ads and make a purchase – That’s how you earn money through ads :)

There’s various types of ads available on Instagram:

Instagram Story Ads

Instagram Stories can be monetized by posting ads via Instagram Stories

With Instagram Story ads, simply add a swipe up call-to-action link

The user will be redirected to your brand’s website and from there they can make a purchase :)

With Instagram stories, ads will help you gain more views and visitors to your brand’s Instagram page

It’s a great benefit for your business as it increases sales that grow your brand :)

Sponsored Posts

With sponsored posts, it depends what type of post you want

There’s single image photos, which makes your ad simple and clean

It’s suitable for established brands that are already known and don’t need much explanation of what products and services they have

Or you could also use carousel posts

Carousel ads are useful if you have more information you want to share, for example when promoting the details of your service

It’s also more efficient to promote multiple products you’re selling at once using Instagram carousels :)

These sponsored posts feature a call to action link where users can click and be redirected to your brand’s website

From sponsored posts, your audience can make a purchase easily !

Monetize IGTV

Instagram shares revenue from IGTV ads with creators

Simply go to your account settings, then tap on “Creator” and finally turn on IGTV ads :)

You’ll earn 55% of the ad revenue generated from your IGTV ads

2 – Individuals, Creator Accounts

For personal accounts who want to start becoming influencers

Or simply create your own niche content to gain more fame on Instagram and earn money

Here’s ways you can monetize your Instagram account :)

Sell a product to earn money and monetize Instagram page

Art lovers, if you create art or design we highly recommend this for you

Monetize your hobby and passion through Instagram, it’s easy !

If you’re good at handicrafts you can sell your products on Instagram

Making handmade accessories like bracelets, necklaces and earrings is trending :)

Otherwise simple hobbies like knitting a scarf, making and designing clothes

Instagram thrift shops are really popular too, you could try selling your pre-loved clothes and create your very own Instagram thrift shop :)

Anyone can start their own Instagram shop and sell their products at their own pace

Start a service based on your personal skill

If you’re good at teaching, and you specialise in a certain skill

Be it crochet, design, languages, anything

It could be a hobby, something creative or an academic skill

Teach others who want to learn a new skill and earn money from teaching :)

You can host these Instagram tutoring sessions via Instagram video call, in the Direct Messages

Become an Influencer to monetize Instagram

You don’t have to become an influencer who posts sponsored posts 100% of the time

Creators can still post their regular personal, lifestyle posts

Sponsored posts don’t have to be posted all the time

Once a week, or once a month is enough TBH

It’s up to you to decide how many sponsorships you want to do and you can choose your own pace :)

Monetize Instagram as an influencer

If you’re new to being an influencer, here’s some ways for you to monetize on Instagram :)

Post reviews on free gifts sent by brands

As an influencer, brands would contact you via Direct Messages to build partnerships

A common strategy by brands is gifting – Sending over free products in exchange for a review

While you don’t earn money from getting free gifts

You could propose to the brand and request for an affiliate partnership

So that whenever your followers use your affiliate codes or links

You’ll be able to gain money even though the sponsored posts and gifts are free :)

Contests and Giveaways

Hosting giveaways and contests is an exciting way to gain new followers

Who doesn’t like giveaways?

New consumers will be attracted to follow your page when participating in giveaways

Did you know that when more people follow you, you can gain more money as an influencer?

Simply put,

Giveaways = More followers = More product sales = More revenue from sponsorships :)

Work with brands – Sponsored posts

Now, sponsored posts happen when you gain a partnership with brands

Brands will pay you for posting a review and a picture of their product or service :)

Sponsored posts can earn a lot – it depends on how many followers you have

For influencers with 1k-10k followers, you can actually earn up to $200 per sponsored post! wow ;)

Instagram Live Badges

Instagram Live Badges are a beta feature by Instagram

Simply put, it’s like a tipping system for viewers on your Instagram Live

It’s available for creator profiles and it allows creators to generate income

Viewers of an Instagram Live can buy a badge during the Instagram Live broadcast to show support and appreciation

There’s three tiers of “hearts” with different pricing options :)

1 Heart – $0.99

2 Hearts – $1.99

3 Hearts – $4.99

Great news for creators – You’ll get to keep / earn 100% of the money given in Instagram Live Badges !

How many followers do I need to earn money on Instagram?

You don’t need a big following to earn money on Instagram :)

Instagram businesses

If you’re setting up a new account to sell your products or services, you can technically make money with less than 100 followers

Even if you start from zero and build your followers, you can monetize your Instagram by selling products or services.

Instagram influencer

However, if you want to be an influencer

You need to have at least 1k followers :) That’s the base amount to become a nano influencer

As a nano influencer, it’s difficult to earn much money as you’ll have to price sponsored posts at a lower rate compared to bigger influencers

But with consistency and dedication, you’ll be able to build your influencer reputation and earn more over time :)

How much do influencers make on Instagram?

There are various tiers of influencers on Instagram, based on their number of followers

The more followers an influencer has, the more they can charge for their sponsored posts

Types of influencers on Instagram and how much they earn from monetization

Nano influencer

Follower range: 1k to 10k

Nano influencers are the smallest influencers :)

They’re new and usually work with smaller brands and blogshops on Instagram

Due to their small number of followers and tougher competition

Nano influencers have to price their sponsored posts cheaper than other influencer tiers.

Sponsored post rates: $75-250

Micro influencer

Follower range: 10k to 50k

Micro influencers are a common pick for brands because their prices are relatively affordable

Micro influencers are also easier to form long-term partnerships with and brands can benefit with working with these influencers as their growth is pretty fast

Brands can also benefit from cheaper rates as a result of long-term partnerships

And influencers also can enjoy having a regular brand to do sponsorships with instead of constantly searching for new partnerships :)

Sponsored post rates: $250-500

Mid-tier influencer

Follower range: 50k to 500k

Mid-tier influencers are highly attractive amongst brands because they’re at a really fast growth pace

From 50k to 500k, mid-tier influencers can grow and become famous easily due to their bigger audience

Sponsored post rates: $500-3k

Macro influencer

Follower range: 500k-1M

Macro influencers have already reached famous level!

They’re hugely known not only on Instagram, most of them are on other platforms like blogs, YouTube, TikTok :)

Sponsored post rates: $5k-10k

Mega influencer

Follower range: 1M and above

These influencers are practically celebrity level

They’re known in society and have been featured in the news as well

Kylie Jenner, Charli D’Amelio and other famous influencers who made it big on Instagram and social media in general

Sponsored post rates: $10k+

How to effectively monetize Instagram

Now that you know how to monetize on Instagram

It’s important that you do it effectively

I’m sure everyone wants to reap the best benefits possible and earn as much money as they can in a short time

Therefore you must be consistent with your monetization strategy in order to earn money well

Be consistent

Have a strategy

For beginners new to Instagram, whether or not you’re a Creator or a Business account

You need a plan.

Start off by having a goal and creating a strategy that will meet your goals

If you’re not consistent in creating content, be it monetized posts or not

The Instagram algorithm won’t be in your favour and you might end up losing engagements and having poor performance on your posts :(

It’s important to be consistent for influencers to remain relevant and attractive for brand sponsorships

Monitor your Monetization progress

You’ll have to monitor your Instagram campaigns – Be it weekly or monthly

Check if your posts are performing well, how many sales are you achieving and ad revenue you’ve earned

It’s important to analyse your Instagram performance

For creators and brands who are new to Instagram or don’t know anything about marketing

You can use Instagram analysis tools to check your account and campaign performance

Or you could just go to the insights tab within your Instagram profile :)

If you find that your posts are underperforming, find out the root cause and change your Instagram strategy accordingly

Reasons why you’re not earning from Instagram

Why am I not earning money from Instagram monetization? Maybe you’re doing it wrongly.

Poor Instagram strategy

You’re not posting consistently

Or not effectively

You can tell by looking at the posts performance and account performance

If your posts itself aren’t designed well

Or poor caption copywriting

Your Instagram posts should be optimized – Using the best hashtags, appealing and conversational captions

Little things like that make a huge difference

There’s no point spending ad money creating sponsored posts that are poorly designed – they won’t bring you any results

Your content is too generic

Remember, being a content creator or selling products and services cannot be generic.

Even though you’re selling clothes or handmade accessories just like everyone else

The products you sell or service you provide should be unique

Put in some effort to make yourself stand out – be creative :)

Your page isn’t eligible for monetization

You need to set up monetization by visiting the Facebook Creator Studio

Click on the monetisation tab, select your Instagram page and then click “Apply”

When you’re redirected to the Monetization Eligibility Checker

You can view and review your status :)

You’ll be able to submit your page for review for various Instagram monetization features – be it in-stream ads or video monetization


Instagram monetization is pretty easy, actually

It’s not rocket science – the features are already there and widely used

If you’re new to Instagram and not sure of how to optimize your profile

You should check out Instagram coaches for advice

They’ll be able to provide more help for both influencers and businesses

With a proper plan and consistent efforts

Your account will grow well on Instagram and so will your earnings from Instagram monetization!

We wish you all the best with Instagram monetization :)

How do I monetize my Instagram account?

Set up Instagram monetization by visiting Facebook Creator Studio and applying for monetization

Check your eligibility for Instagram monetization

Once you’re eligible, you can start monetizing your Instagram content through the following ways:

Influencer sponsorships, advertisements, Instagram shop, Instagram Live Badges and more.

Can we monetize Instagram?

Yes, you can monetize Instagram :) Whether you’re a creator or business account

Instagram has various monetization options:

Sponsored posts

Instagram ads

Affiliate marketing

Instagram shop with Instagram story shop stickers, Instagram shop tags on Reels and Posts

Monetize IGTV

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