Reaching out to influencers is not as easy as it may seem. Inviting them for partnerships needs a good strategy, including how you write your email outreach to your potential influencers. Here’s a complete guide on how to write a perfect email to influencers, along with the example and message templates as inspiration.
Can you imagine being an influential content creator?
Their notifications won’t stop buzzing and their DMs & emails are full of partnership outreach.
And now, imagine you as a brand, trying to break through that pile of messages.
You hesitate about what to write and you worry they won’t reply.
It’s not an easy task, isn’t it?
Here’s the thing: you still can steal the spotlight.
But only for one condition: follow what I propose in this article.
Trust me, this guide has the best practices on how to make an attention-grabbing message to ‘bait’ your desired influencers.
You will get a comprehensive reading of how to execute your influencer outreach strategy.
Read carefully, understand the matter, and get inspiration from it.
And without further ado, let’s dive in.
- Know your Influencer Marketing goals
- Find the right influencer that match with your goals
- Write a catchy subject Email line (Use Emojis)
- Personalize your outreach message
- Write a straight-to-the-point email outreach
- Speak the influencer’s language
- Offer a value to the influencer
- Give the creators a creative freedom
Why should you take care of how you will reach out and write emails to influencers for partnerships?
As I’ve mentioned before, contacting an influencer within stacks of the same offering is not easy.
You need a good strategy if you want your partnership succeeds.
Working with influencers can build great brand awareness.
Influencer marketing can also boost ROI, more than any other marketing channel.
That is why you need to understand the correct how-to in writing your email partnership for successful influencer marketing.
You need to pay attention to how you write your message in order to:
Write an email that will catch the influencer’s attention
There are a lot of possibly the same messages as you want to send. So, you need to do something to grab their attention and start ignoring irrelevant emails.
Try writing a catchy email subject. The one that makes the recipient curious. Once you get their full attention, then you can explain your intention further.
Simple Email: Easy for the creators to notice
If you feel like the influencer you are planning to work with resonates with your brand, you must find a way for them to notice you.
Even if you have a good reputation brand, who knows that you actually want to work with them?
The easiest way is to engage with influencers before reaching out to them. It’s better to get to know somebody slowly, rather than suddenly propose to them right?
Email with the objective to get a response from the influencer
The final goal of writing a perfect email outreach is to get a response, indeed.
You can’t expect a partnership if you send your email outreach carelessly, without a plan, and without a strategy.
Remember that there are a lot of brands that want to work with your potential influencers, especially if they have a good amount of followers and engagement rate.
You can’t win if you don’t work smart in this competitive field.
How to write a perfect email outreach to an influencer
I found 8 steps that you will have to apply for a perfect influencer email outreach.
If you want to get results 😉
Based on our knowledge and experience here at the agency.
Here is how to write an email to an influencer that gets a reply:
- Understand your campaign goal
- Find an influencer that meets your goal
- Use catchy subject lines on your Email
- Personalize the message
- Be straightforward
- Speak their language
- Offer the influencer a value
- Give them a creative freedom
Take some notes, it will be helpful to get a reply and build a relationship with Influencers.
Let’s go through each step.
Understand your Influencer Marketing goals
The first thing to do anything is to know your goals.
Just like a simple thing like saving money.
If you don’t know the purpose of saving money, then what for?
So, the very first step to writing an email to influencers is to set a goal.
Is it to expand exposure and broaden brand awareness, grow engagement, or boost sales?
Each goal has a different approach and result.
Try to understand every one of them and think of what your brand needs.
It helps you a lot to express your intention of working with the creator.
Find the right Influencer that meets your Marketing goals
After setting the goal, it’s time to browse the most potential influencers for your brand.
Shortly, you can choose the one that resonates with your brand and create relevant content.
Also, the one you can negotiate the price.
But for a better match, try to consider the platform, relevancy, account size, and experience.
If your brand has the biggest audience on Instagram, then choose an Instagram creator.
There’s no point if you use YouTube if your customers are 70% Instagram users.
Unless you want to expand brand awareness.
Therefore, choose the ideal platform.
There are factors why influencers want to work with brands and 44% of them say they want to create relevant content. It’s back-to-back. You also need to make sure the creator’s audience is relevant to yours.
Also, check the creator’s day-to-day content.
Can your brand be included in its content?
If not, the possibility of getting the estimated ROI is very small.
You also have to decide what type of influencer you want to work with. Is it nano, micro, macro, or mega-influencers?
Choose the size based on your goal. If you need a good amount of brand awareness, pick the one that has a good reach.
Creators who have a small audience often understand their followers best. If you choose them, it will be a good chance to build trust.
Lastly, work with creators who understand what they are doing. Offer the goal of the campaign and discuss the approaches to execute the ideas.
Use captivating subject lines for the outreach Email Message
After deciding on the pre-steps, now we move on to the writing guide.
Always use a catchy hook and captivating subject lines. 47% of recipients open emails because of the subject line.
This is very important if you want to catch their attention. Remember that creator is busy right?
Studies say the perfect length of an email subject contains 7 words. So, express your idea in one short attention-grabbing phrase.
Don’t put your fee pitch on the subject! Unless you want your email to end up in a promotion tab or spam at the worst.
Show that you have been following their content, waiting to collaborate with them.
Example: “Mariah, you are an exceptional food reviewer and we don’t see someone else can do so for our pasta”
Don’t use full Email templates, personalize the message for every influencer
Never use a mere template.
It’s okay if you want to fill in common things and get inspiration from it.
But, always personalize your messages. They won’t be curious about a subject that is clearly targeted for mass.
Also, send a message that looks like you know them very well. Show that you are very interested in their content.
“I love how you expressed your creativity in using the product. “Bumpin’ along in style”? That’s very edgy! I have a great vision of how you will introduce our maternity product to your audience with the same voice.”
If you have met them in their workshops or elsewhere, mention things you have learned from them. Influencers are happy if you did research before reaching out.
“Hi, Lowy, I am Steven. I met you in NYC once when you were working on your walk space images. I am always impressed by your work and my company thinks the same. I wonder if you are willing to be our ambassador for our new product.”
Keep the Email outreach short and straight-to-the-point
Always keep in mind that creators are busy. So, creating an easy-to-scan email outreach is a must.
Once you’ve grabbed their attention, don’t waste their time. Either, express your intention briefly and concisely. You don’t have to compliment them over and over again, rather it’s you who wasting time.
Make it a good skim-read for them. Explain the pitch shortly and be straightforward about what you want them to do with the product. Don’t forget to highlight what they can get from the partnership. Only use simple and digestible sentences.
Speak the influencer’s language in your Email
You don’t use formal greetings to address influencers. Rather, speak their language, especially the tone of expression on their content.
You want to work with them, so why don’t you try to be intimate by being like them?
But not too much. Don’t forget about your brand image. If being casual doesn’t suit your brand voice, then speak less casually, before it gets too cringe.
To sum up, you have to balance being casual and professional. If you can’t, then just stick to the professional tone and gestures.
They are your business partner after all.
Offer the influencer the value of the partnership using the right words
The approaching phases are done.
Now, you go to the further step: what unique value can you give to the influencer?
Once again, there are many brands that want to work with them. Come up with something that you think other brands won’t provide.
But, don’t go too far.
You still have to consider how long you will keep the partnership and your budget. Later brings to the worthy benefit you give them.
Let’s say the influencer you want to work with is one of your biggest product fans. Then you are in a great position.
Try to offer them your exclusive product before going to the market.
It will be beneficial for both of you as you don’t have to spare too much budget and the influencer will be more than happy to accept that.
Give the creators a real creative freedom
Trust me, influencers know their audience better than anyone.
They know what their followers want.
They are successful in growing their account because they know how to do it.
So, trust them. If you want to work with them, give them a space to be creative with the collaboration content.
Don’t offer too many strict deals regarding the content. They know what they’re doing and so do you.
Influencer outreach Emails example and message templates
Writing to express what you want to say is not easy, especially if you want to invite someone for collaboration.
Here I give you some examples and templates as inspirations.
You can copy and paste this into your email outreach.
But, don’t forget to modify and personalize based on your needs.
I am [your name], and I work as the [job title] at [brand/business].
I have been following your content for quite some time now, and I must say that it’s impressive and in line with our brand.
Your recent post, [title or description of the post – hyperlinked], was really well done [the reason].
I shared it with our social media followers as well, and they really appreciated it.
I am writing to you because I wanted to discuss if you’d be interested in collaborating with[brand/business] to help us reach your audience.
We’d love to send you our products and are open to other forms of collaboration as well.
Is this something you’d be interested in?
If so, I’d love to begin the collaboration and bring value to both of our followers.
- Hey [name],
[name] here from [company name]. We are [description] and [what you do].
We’ve been monitoring your work and see you’re doing a great job with [topic of interest].
Really liked what you said recently on [channel] about [topic].
Also, it’s interesting to see that your online audience is growing so fast.
We’re looking for people like you to partner up and help us spread the word about [company name].
Is that something you’d be interested in?
Let me know how that sounds and we can jump on a call to discuss things further.
I’m [your name] from [brand/company name]. I really enjoy your [relevant content] and am impressed by how well you’ve done with [the company name].
I’m reaching out to you because I have a product that I think your audience would appreciate. Would you be willing to test and review [product name]?
I can provide a free sample for you to review and three extra ones that you can give away to your audience.
Please let me know if you are interested.
Thanks for your time.[your name]
These are just a few examples of what you can do with your influencer email outreach. You can still explore and modify more.
If you need another inspiration, take a visit to this page for more email ideas.
Tips to reach out to an influencer by Email that gets a response
Alright, let’s say you have followed all the instructions.
But, it’s been weeks and you don’t see any sign of response.
It means you have to follow these tips:
Choose the most relevant influencer for your Brand
When influencers see outreach messages on emails or DMs, they will go through your account to check what kind of brand is interested in them.
If in a glimpse look, your brand doesn’t match with them, they most likely ignore your messages.
So, make sure that your brand is in-line with what the potential influencers doing on their platform.
It’s beneficial for both taking their attention, and also the future of the collaboration project.
Engage with their content before contacting Influencers
It’s easier to notice a ‘strange’ notification than to sort out messages you want to read.
It’s the same with influencers. This is the best way to grab their attention.
You need to be visible to them and they must know you first.
Start reacting to their contents, either it’s to comment or reply to their Stories.
It’s a great way for them to notice you.
If you still don’t get any response, then try the last tip.
Feature Influencers in your own content
It’s the same tactic: grab their attention first.
If they don’t respond to your reactions, then start making them react.
Try to feature them in your content by tagging, or mentioning them in your Stories.
After you got the response, then start contacting them for partnership.
It’s a smooth movement but it’s a good strategy to get their attention over competitive partnership messages.
Should you write to influencers only via email?
If they attach the email address to their social media account, then go for it.
Most of the creators attach their contact information to their profiles, including email addresses.
Publicly sharing email addresses means they are open to any collaboration.
So, don’t hesitate to contact them via email.
Emails are considered a professional correspondence platform. It has more space to explain things further, rather than using a narrow chatroom like DMs.
But still, make sure to follow each step, including writing a to-the-point email outreach.
Also, always eager to learn from examples, use templates, and personalize the message.
Is there another way to contact influencers than just Emails?
There is one best option.
Use an influencer marketing platform.
It could help you so much with influencer marketing, including contacting your potential influencers.
Like this great feature from BuzzGuru
Say goodbye to confusing platform-changing and let’s welcome the robust all-in-one messaging platform.
With BuzzGuru you can list the relevant influencers and start messaging them all in just one place. No more shattered emails and DMs.
It also provides message templates to use. See? No more copy-paste. Start writing and modifying!
The amazing part has yet to come: you can find ANY potential influencers
If you don’t have much time to find the right influencer, don’t hesitate to use BuzzGuru
You can discover more than 4 million influencers in the world and choose the ones that resonate with your brand.
It’s a comprehensive analysis where you will know the influencers’ audience quality, pay rates, and how much will your campaign succeed if you start partnering with them.
Trust me, using an influencer marketing platform like BuzzGuru is very worth it.
You can find the best influencer for your brand and reach out to influencers easier.
Are you gonna send this first email to this influencer and start your Influencer Marketing journey?
Now you know that it’s not easy to write an email outreach to influencers.
But there’s nothing impossible if you understand how to do it.
Influencer marketing is beneficial to raise brand awareness.
Don’t miss the chance and pay attention to how you write and reach out to influencers, both via email and a tool.
From this article, I have given you everything: the comprehensive how-to’s, tips to write and get a response, and email alternatives.
I hope this complete guide will help you with your email outreach.
However, I strongly recommend you use an influencer marketing platform like BuzzGuru to enhance your influencer outreach strategy.
Not only contacting influencers, you can also execute influencer marketing from start to finish with more accurate and manageable tools.
With BuzzGuru strong influencer audits, you can decide who is the best influencer for your campaign.
You can also list and message the potentials on one platform.
So, what are you waiting for? Start using BuzzGuru and see how much it can help you with your influencer marketing campaign.
Do you have any questions before you start writing your own email outreach?
Don’t hesitate to ask and let me answer them for you :)
What is the best way to approach influencers?
Engage with them before reaching out. You need them to pay attention and notice you, so it’s easier if your brand ‘appears’ at their sight first. After getting a reply, comment, or any reaction, then start writing a message for collaboration.
How do you connect with influencers?
There are many ways to connect with influencers. You can start with these 3 options: engage with influencers on their content, mention them on your blog posts, use an influencer marketing platform, and start communicating with them.
How much do you pay influencers?
Depends on the size of the follower. You can spend $100-$500 for micro, $5-$10k for macro, and $10+ for mega influencers. If you are on a tight budget, you can use micro-influencers. Even if they have a small audience, they often have a high engagement rate. The smaller the more influencers understand their audience.