Here is the complete guide of all the best influencer marketing tools in April 2023 with an overview of features, reviews, and prices.
We understand how confusing and tough it is for a brand to start influencer marketing for the first time.
We’ll give you a thorough breakdown of the top tools that will help you find quality Instagram Influencers relevant to your niche.
Influencers that your brand really needs, high-performing influencers that bring you campaign results.
With a targeted influencer marketing strategy, your brand will achieve the best results from your influencer marketing campaign.
The more relevant your influencers are to your target audience, the better.
Different influencer marketing tools have different functions and features, so choose the tool that will help you the most.
Use Inflact for tight-budget businesses to find influencers totally for free.
Instagram influencer marketing Platforms are extremely helpful for brands, businesses, and agencies who are looking for influencers for their influencer marketing strategy.
With these influencer marketing tools, you’ll be able to receive a detailed report and audit of influencers’ accounts.
Showing you which influencers have the best engagement rate, authentic followers, and strong accounts.
It prevents your business from sponsoring the wrong influencers – aka fraud influencers with fake followers or low engagement with their audience.
By diligently using these influencer marketing tools, you’ll be able to find the best influencers that provide good ROI and achieves your brand’s sales and growth KPI.
Top 4 Best Influencer Marketing Platforms in 2023 ⬇️
There are various tools available with different price plans and functions.
We’ll list down the top 10 tools including a detailed review of the features, pricing, and overview.
If you have more Influencers Tools to suggest 👉🏼 Contact me directly.
1. Inflact – Best & free Influencer marketing platform
100% Free Influencer Search
If you want to do a first Influencer research or make a list of Influencers and then contact them yourself. Then this is the best solution to test Influencer Marketing for FREE.
Inflact is the most complete and popular automation tool on the internet. Now also offers a completely free Influencer search.
It’s really powerful and totally free.
Simply sign up to their platform to take advantage of their influencer search results.
Find influencers by several criteria, based on:
- Profile category: Entrepreneur, Digital Creator, Photographer…
You will be able to create lists of your favorite influencers, have their contact details, and download your data and results in CSV or XLS format.
In short, it is complete as I told you.
It’s the perfect tool for beginners and those who don’t have an Influencer Marketing budget yet or just for those who don’t need much to get started 😉
For those who want more than Influencer research but are looking for an Instagram Automation solution for their account.
So go for Inflact, you will opt for a powerful and more than complete solution to get your Instagram account off the ground.
2. SocialCat – Best Influencer Tool for Small Businesses
If you love working with a business that supports small businesses, this tool must be your top priority. It is here to offer a matchmaking service to help you find the right influencer easier. They also curate manually every micro-influencer joining their platform.
Social Cat is a relatively new product in the Influencer Marketing industry, freshly launched in 2021.
Their main powerful feature is their matchmaking system for brands and creators on Instagram and TikTok.
This is it, the Tinder for brands and influencers who are looking for a gifted, affiliate, and paid
Besides being new, the niche that SocialCat has chosen brings them a 4.9/5 star review from clients.
After selecting the influencer, later you can manage the campaign and monitor the progress.
To work with the creators on Social Cat, you will have to create a free account.
Tell your profile background, the kind of influencer you are looking for, etc.
Based on that, Social Cat will match you with the micro-influencers and engage with them on their behalf.
This means you don’t need to “find” and reach out to the influencers, rather you just need to “match”.
I can say that Social Cat is very “small business-friendly”.
They prioritize small brands to work in a gifted collaboration,
at the same time helps creators to find small yet cool products to try.
Here is the best thing:
Every micro-influencers on Social Cat are manually checked before they can join the platform.
But since they are new, you might not find YouTube influencers as much as you expect, nor macro-influencers on Social Cat.
Even if still new, Social Cat has an abundance of features you can’t miss out on.
Here are the key features.
- Matchmaking algorithm system to connect brands and creators
- High-quality micro-influencers as they are manually selected
- Easy-to-use platform
- Content rights for brands
- Affordable pricing
- Gifted collaborations
Social Cat is very supportive of small businesses, they won’t charge you that much.
Starting from $49/month, you can use all of its premium features.
3. inBeat – Affordable Influencer marketing tool
Influencer tool with free resources
This tool can help you find genuine influencers at a very affordable price. You can also enjoy the free features they provide, like calculating the influencer’s engagement rate or checking their authenticity.
When I say versatile, it means inBeat.
Where it provides both affordable and free features for brands.
inBeat allows you to find the right influencers with a wide range of filters.
It also has over 120,000 best creators in the industry as it spam-checks all profiles
By checking content authenticity, engagement metrics, and fraudulent behaviors.
You will find practical steps to build a campaign, measure results, or leverage different strategies.
Now let’s talk about the best part: free tools.
There are engagement rate calculators for Instagram and TikTok, fake follower checkers, money calculators, and lists of top influencers.
Another notable thing, you can export the names of creators and integrate them with your CRM tool.
Or use inBeat’s Creator Studio, the newest addition to the platform.
A software that can access the top 1% of influencers that can help you create and curate a user-generated content campaign.
Give the editing and curation process to inBeat, then seamlessly incorporate the content into your campaign, regardless of the channels you’re using.
Influencer search is the main feature of inBeat, of course.
But there are more. Here are other main valuable features from inBeat.
- Influencer discovery with abundant filters
- Access to over 120k quality influencers
- Create + export campaigns
- Free resources available: engagement rate calculator, fake follower checker, list of top influencers, etc.
You can try out inBeat with the free plan but only with limited searches.
With the free tools from inBeat, you can also try out their premium plans much lower than other tools.
Check out the price list.
- Free plan: limited searches
- Growth $35/month: 100 contact exports/month, 1 client account
- Brand $80/month: 500 contact exports/month, 2 client accounts
- Agency $200/month: 2000 contact exports/month, 5 client accounts
- Business $400/month: 5000 contact exports/month, unlimited client accounts
Instagram to find influencers using Hashtags
Now, back to the analog way. Here’s how you can use Instagram to find influencers!
Hashtags: Using your target niche hashtags, check the top posts and the accounts related to the top posts
Influencers’ posts tend to perform well when using hashtags, so it is easier to find influencers related to your niche simply by searching the hashtags.
Location: Using the location tag or location stickers, it’s easy to find the top-performing posts by influencers in your target location.
Influencer Agencies’ Instagram Pages: There are many influencer management agencies with Instagram pages.
Simply look through the influencer management pages and you’ll find many influencers from your target niche.
Our Take on using an Influencer Marketing tool for your business?
With these top 10 influencer marketing tools, I’m sure your business will be able to find the best tool that will help you in your influencer marketing search.
As a community manager, I’ve tried and tested out all the tools and learned the pros and cons of each tool.
Ultimately, your business or agency needs to use the tool that best fulfills your influencer marketing needs.
Influencer marketing will be much easier with the help of the best influencer marketing software.
You’ll be able to accurately find influencers that indeed can help your business achieve its goals.
With accurate influencer discovery = optimized influencer marketing strategy = increased sales and business growth.
What’s my personal recommendation? Inflact
Outstanding due to its holistic suite of search filters and influencer tracking.
At an affordable price point as well, is a great investment due to the benefits that it provides.
Say no more to fake influencers and waste your budget!
I would recommend Inflact due to its comprehensive influencer marketing interface.
Since they have an email template feature, it allows you to mass email hundreds of influencers at once – right after you’ve just discovered them.
It’s an all-in-one process that greatly saves time.
And not to forget the price point as well, I love how the prices aren’t staggeringly different between the two price plans – you really can enjoy every feature even if you choose the most basic plan.
As a community manager, I’ve come to realize the importance of having multiple processes done under one roof -or interface-.
Social media community management becomes so much more efficient when you get to manage everything under the same app.
See how much easier influencer marketing is and how you’ll achieve your goals quickly
Influencer marketing is indeed powerful when done the right way.
I wish you all the best in your influencer marketing campaigns 😉
Note: Contact us here and contribute your thoughts if you think we miss something to talk about Influencer Marketing Software.
What is an influencer marketing tool?
It is software or a platform that helps brands and businesses find, discover, and contact influencers in their niche that match their needs. Most tools also provide complementary features like campaign management, profile auditing, social listening, competitor monitoring, and many more.
Can I check fake followers with influencer marketing tools?
Of course. Just choose a tool that provides the service, audit the influencer account, and check how many suspicious followers they have. But generally, as fake followers are already rampant in the influencer marketing scene, most influencer marketing platforms offer the service in hand.
How do you track the success of influencer marketing?
First, before measuring, you must track the campaign first. You can monitor using UTM links, affiliate links, unique coupon codes, or even personalized landing pages. After that, you can insert the numbers to measure whether it has reached your brand’s goals and KPIs or not.