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Top 10 Best Influencer Marketing Tool to Find Influencers in 2021

Here is the complete guide to the top 10 best influencer marketing tool with an overview of features, reviews and price.

We understand how confusing and tough it is for a brand to start influencer marketing for the first time.

We’ll give you a thorough breakdown on the top tools that will help you find quality Instagram Influencers relevant for your niche.

Influencers that your brand really needs, high-performing influencers that bring you campaign results.

With a targeted influencer marketing strategy, your brand will achieve the best results from your influencer marketing campaign.

The more relevant your influencers are to your target audience, the better.

Different influencer marketing tools have different functions and features, so choose the tool that will help you the most.

What are the best tools for finding Instagram influencers?

Instagram influencer marketing tools are extremely helpful for brands, businesses and agencies who are looking for influencers for their influencer marketing strategy.

With these influencer marketing tools, you’ll be able to receive a detailed report and audit of influencers’ accounts.

Showing you which influencers have the best engagement rate, authentic followers and strong accounts.

It prevents your business from sponsoring the wrong influencers – aka fraud influencers with fake followers or low engagement with their audience.

By diligently using these influencer marketing tools, you’ll be able to find the best influencers that provide good ROI and achieves your brands’ sales and growth KPI.

Here’s the best tools for how to find influencers on Instagram in 2021:

Influencer ToolMonthly PriceLink
Favikon99Learn More
HypeTrace49 Learn More
HypeAuditor399Learn More
Hunter199Learn More
Awario24Learn More
Ninja Outreach119Learn More
Analisa59Learn More
Buzz Sumo79Learn More
InstagramFreeLearn More

There are various tools available with different price plans and functions. We’ll list down the top 10 tools including a detailed review of the features, pricing and overview.

Favikon – Advanced search influencer marketing tool

Favikon has updated, comprehensive influencer audit reports
Favikon has updated, comprehensive influencer audit reports

Favikon is an Influencer marketing tool with advanced search functions and influencer audits. 😉

Users simply have to search for the username of the influencer and they’ll be provided a detailed analysis on the influencer’s account

Favikon also allows users to find new influencers simply by entering the details of their ideal influencer.

Users can choose the keywords, location, number of followers and more to find the influencer that suits their needs.

Features

1- Matcher: Find the influencer that matches your ROI based on budget, demographic, sponsorship details

Favikon Match tool helps brands to match their ideal influencer ROI
Favikon Match tool helps brands to match their ideal influencer ROI

This feature allows users to simply search for the ideal influencer they want based on the brands’ needs.

Fill in the hashtags you’re looking for in an influencer, your brand’s budget, country, language and you’re all set.

Favikon will then match you with influencer profiles which match the information that you entered.

2 – Discovery: An advanced search tool

Favikon Search tool is an influencer marketing tool with tailored influencer search metrics
Favikon Search tool is an influencer marketing tool with tailored influencer search metrics

With Favikon’s discovery tool, you can find influencers with specific hashtags and keywords to identify those in your niche.

It’s a handy tool to help you refine your search results!

You’ll be able to find influencers that accurately match the profile that you’re looking for.

3- Lists : Save a list of influencers for easy tracking

The Favikon List function allows organized, keep track of influencer campaign
The Favikon List function allows organized, keep track of influencer campaign

You can also create a list of influencers on Favikon, so that you won’t have to search up the influencers you need all the time.

Simply head to your list and track the performance of your influencers easily.

It allows fuss-free tracking of the influencers in your marketing campaign.

4- Watcher – Observe your list of influencers

The Favikon Watcher tool allows you to track the activity of instagram influencers
The Favikon Watcher tool allows you to track the activity of Instagram influencers

Once the list of influencers are made, you can use the Watcher feature to spy on your influencers’ behaviour. 🤔

We’re kidding.

Simply, this feature allows you to see what kind of content these influencers post and who they’re interacting with.

This is a handy feature for influencer monitoring and also helps your brand to identify other affiliated influencers.

Price 

Favikon has different plans: Favikon Pro, Favikon Business and Favikon Enterprise

Favikon ProFavikon BusinessFavikon Enterprise
99/month
– 10 lists
– 500 influencers/list
– 500 audits/month
– 1000 searches/month
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– customer support
149/month
– 20 lists
– 1000 influencers/list
– 1000 audits/month
– 2000 searches/month
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– dedicated support
Price Unlisted
Unlimited access to all features
– 50 lists
– 2000 influencers/list
– unlimited audits, searches
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– dedicated support

As you can tell from the pricing plans, there isn’t much of a difference between the different plans.

It’s just the number of lists, influencer audits and searches that makes a difference.

Even with the basic plan, I believe 1000 searches per month would be sufficient.

Therefore, it’s great that their basic plan has equal features as the higher tiered price plans.

My feedback on Favikon influencer marketing tool

An all-rounded influencer marketing tool, Favikon has several functions that are useful for your influencer campaign.

You can verify the authenticity of influencers before you contact them so that you’re sure that the influencers are worth working with.

At an affordable price with holistic features, Favikon is recommended for agencies of all sizes.

As a social media community manager, my experience with Favikon has been fruitful.

Finding influencers was such a breeze now and I find the influencer scoring system extremely useful in finding genuine influencers.

The interface was easy to navigate as well, and it would be easy to manage for new social media community managers.

I would greatly recommend Favikon due to its holistic features, useful metrics that really help businesses make the right decision when choosing Instagram influencers.

Favikon also shows the estimated budget needed for a campaign with influencers – I think it’s pretty neat for businesses who are on a budget!

HypeAuditor – Comprehensive Influencer Marketing Tool

Hype Auditor is an Instagram influencer marketing tool with holistic features
Hype Auditor is an Instagram influencer marketing tool with holistic features

Hype Auditor has various influencer marketing solutions. 

With solutions such as influencer tracking, market analysis, influencer analysis in addition to influencer search

You’ll be able to find the tool that your brand needs the most for your influencer marketing strategy.

Features

The Hype Auditor influencer marketing tool provides holistic solutions to discover the best influencers for your brand
The Hype Auditor influencer marketing tool provides holistic solutions to discover the best influencers for your brand

As you can see from the screenshot above.

Soooo many options to filter your influencer search

Be it Instagram, Tiktok, Youtube and even Twitch

You’ll be able to access such a comprehensive suite of choices with Hype Auditor.

Other features that HypeAuditor offers:

  • Influencer discovery
  • Account analytics
  • Campaign management
  • Market analysis: Industry, Competition, Audience, Trends

How many of these features are available across different price plans? We’ll list it out for you!

Price 

FreeBasicPro
PriceFree399/month99/ 10 add-ons
Instagram discoveryTop 3 results of every search filter Keyword search
Category
Audience location
Followers
Engagement rate
Basic + additional search filters
Audience gender, age, quality score
brands mentioned
influencer gender, age, location, language, etc

View the full pricing plans and features here

Feedback

In conclusion, we think that a free plan is basically useless as you can only view the top 3 results.

The best option is to upgrade to a basic plan – you’ll get the basic features

If your business needs more in-depth search filters such as influencer audience details, you’ll have to purchase add-ons.

Carefully read every feature in the list and evaluate which features you really need to purchase as add-ons.

It’s definitely pricey- but if your business has the budget, go for it.

HypeAuditor is worth the spend with the amount of influencer marketing tools available.

HypeTrace – Instagram and Tiktok Influencer Marketing Tool

Hype Trace is an Instagram and Tiktok discovery tool
Hype Trace is an Instagram and Tiktok discovery tool

HypeTrace is an influencer database that allows you to refine and scale down influencers according to your target niche. 

They have a variety of different price plans- the difference is in the availability of search functions. 

The most expensive price plan -$499/month- gives agencies access to all the search filters such as:

– search by audience interest

– audience interest data

– audience location

Features

Hypetrace has various influencer search refine settings to get the most tailored results
Hypetrace has various influencer search refine settings to get the most tailored results

Hype Trace allows users to search for influencers on Instagram and TikTok, separately.

The search results are very different.

This is great for agencies who have both an Instagram and TikTok influencer marketing strategy.

While the search filters aren’t the most advanced, we think it’s a great and basic tool for agencies who don’t need too in-depth information.

Price

Here are the price plans for Hype Trace:

LiteStarterProAgency
Free$49/month$99/month$499/month
Unlimited searches
Limited search results
Engagement rate data, search by keyword, country
unlimited searches, full search results
Lite + export CSV results
unlimited searches, full search results
Starter + gender, age search
unlimited searches, full search results
Pro+ audience location, city, audience interests search

Feedback

We think that HypeTrace is a pretty basic tool with basic search filters.

Although their results are the most accurate and useful for agencies looking to categorise influencers according to difference niche categories

It wouldn’t be recommended for brands’ in-house marketing teams.

Therefore we recommend HypeTrace to agencies managing brands from various industries, rather than individual businesses and brands.

Hunter – Email Search Tool

Hunter is an email discovery tool that can be used to find influencer email contacts too
Hunter is an email discovery tool that can be used to find influencer email contacts too

Hunter is an email address search tool.

You’re probably wondering – How is this related to influencers?

Well, sometimes influencers don’t publicly display their contact information.

And that’s when you’ll start panicking and wondering how to contact influencers for your influencer marketing campaign, right?

Hunter will help you find email addresses of whoever you want – and that’s how it’ll help you in contacting influencers.

Features

Hunter is an email search tool which helps search influencer contacts
Hunter is an email search tool which helps search influencer contacts

Hunter has various email search features:

Domain search: If you can’t reach the influencer directly, find out their email domain.

Then you’ll be able to contact their managing agency – it’s better to contact them rather than the influencers themselves directly. This is especially if influencers are managed by agencies for their brand partnerships.

However, if influencers aren’t part of a managing agency, then you’ll need to contact the influencers directly through the email finder.

Email finder

Simply type in the influencers’ full name and company and you’ll be able to get the contact information of the influencers you need.

Email verifier

Sometimes, influencers may be using outdated or not-in-use email addresses on their Instagram profiles.

You might encounter that influencers aren’t replying to your emails at all.

This might be caused by a fake email, or an unused or expired email address.

By using the email verifier, you’ll be able to verify that the email address of the influencer is indeed legit and contactable.

Price

PlanPricing + Features
Free$0/Month
25 Searches
50 Verifications
Starter$49/Month
500 Searches
1000 verifications
Growth$99/Month
2500 Searches
5000 Verifications
Pro$199/Month
10000 Searches
2000 Verifications
Enterprise$399/Month
30000 Searches
60000 Verifications

The pricing plans are pretty affordable – I doubt you’d need so many searches in a month.

It ultimately depends on your business – for individual businesses and brands, the Free and Starter plans are enough depending on your business size

However for agencies handling multiple clients with a large number of influencers, the higher tiered plans would be more suitable for your agency’s needs.

Feedback

While not directly an influencer search tool, Hunter can be used to search influencers’ email details.

We understand the struggle of finding the perfect influencer, only to find out that you can’t find their contact details.

There’s no point in searching for influencers when you can’t contact them and secure partnerships, right?

Awario – Social Listening Tool

awario influencer marketing tool with search monitoring features
awario influencer marketing tool with search monitoring features

A slightly less typical approach to influencer search is mention monitoring.

That is, finding influencers who are fans of your brand and have mentioned your brand and its products/services in the past.

It’s indeed easier to form a partnership with influencers who already know about your brand – they’ll be more than eager to work with your brand.

With Awario, you can find users’ mentions of your business online – be it on Facebook, Twitter, Google, Youtube or the Internet.

Or you could simply choose to monitor mentions on Instagram, since that’s where all the influencers are at.

Features

awario influencer search monitoring tool with specific audience data from multiple platforms
awario influencer search monitoring tool with specific audience data from multiple platforms

Location-based monitoring: Find influencers in your area

If an influencer in your target niche area has mentioned your brand with a positve review – that’s even better

It’s especially useful to find influencers that are in your target niche area.

Sentiment Analysis: Find out what they think

Of course, influencers that mention your brand should be a positive review.

You wouldn’t want to accidentally sponsor and influencer who has written a negative review or had a negative experience with your brand.

It’s always best to engage influencers that have good and positive views about your business.

Boolean Search: Ultra specific search programming.

Find the mentions your brand is looking for – think the types of common comments influencers would use when reviewing a brand product.

It’ll be easier to filter out mentions from influencers among the massive number of mentions from other users.

Price

Awario features three price plans: Starter, Pro and Enterprise

PlanPrice +Features
Starter$29/Month
3 Topic Monitoring
30000 New Mentions /Month
5000 Stored Mentions Per Topic
1 User Access
Boolean Search
Pro $89/Month
15 Topic Monitoring
150000 New Mentions/Month
15000 Stored Mentions Per Topic
3 User Access
Boolean Search + Data Export + Shareable reports
Enterprise$299/Month
50 Topic Monitoring
500000 New Mentions/Month
50000 Stored Mentions Per Topic
10 User Access
Boolean Search + Data Export + Shareable reports
White-Label PDF & HTML reports
API
Account Manager

Feedback

With the various features available at Awario, it’s easier to find influencers who are positive about your brand.

You can also use this tool to find out whether the influencers you’ve identified had any positive or negative prior experiences with your brand.

Ninja Outreach – All-rounded Influencer Marketing Tool

ninja outreach is an influencer marketing search tool that integrates with email outreach
An ultra powerful tool that integrates influencer search with email outreach.

Ninja Outreach is an Instagram and Youtube Influencer search tool.

Search for business accounts and influencers by entering the target keywords, niche and location

Features

ninja outreach instagram influencer search tool with email template feature
Ninja Outreach creates a holistic influencer outreach plan – Once you’ve searched for the one, you’ll have to email them for outreach.

Find Websites and Blogs, Instagram / TikTok / Youtube Influencers

Influencer outreach email templates

Enjoy breezy influencer outreach. You won’t have to manually type out every email – simply use the template by Ninja Outreach and your influencer mass mailing is completed within minutes.

Email finder and verification

Find influencers’ email addresses quickly and verify if email addresses provided are legit and up-to-date

Price 

ProFlex
$199/Month$119/Month
76 million instagram influencers
8 million youtube influencers
10 million tiktok influencers
7 million twitter influencers
19.5 million business emails
6 million bloggers
4000 contacts, 3 seats, 4 emails, 15000 emails monthly
76 million instagram influencers
8 million youtube influencers
10 million tiktok influencers
7 million twitter influencers
19.5 million business emails
6 million bloggers
1000 contacts ,1 seat, 1 email, 10000 emails monthly

Basically, as you can see the only difference between the two price plans are the number of contacts, seats, email connections and monthly emails.

Feedback

It’s great how Ninja Outreach provides the same features across the two plans – the only difference is the quantity itself.

This way, you’ll be able to choose a plan that matches your budget well and your marketing needs.

Analisa – Instagram Profile Analytics

analisa influencer search tool with refined and optimised results
Analisa has three different AI analytics: Profile analytics, follower analytics, and hashtag analytics

Features

Analisa isn’t a discovery or search tool, per se

You’ll have to find the influencers yourself first

And then Analisa will help you analyse the quality of the influencers that you’ve selected.

They’ll analyse the Influencer’s profile, follower, hashtags, location, age, gender and authenticity.

It’s a useful tool for profile analysis and agencies who want to do a quick audit of their existing list of influencers.

With Analisa, your business, brand or agency can find the most in-depth audience demographics and influencer engagement.

Price 

BasicPremiumPlusPro
Free
$59.35/Month$109.55/Month$199.35/Month
Unlimited profiles & hashtags
6 Recent posts and activities







Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or hashtag posts provided by Instagram
6 recent TikTok posts
Analysis results only for Instagram


Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or 8k hashtag posts provided by request
Up to 5 TikTok posts per profile and hashtags
Selective analysis results for both TikTok and Instagram
Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or 8k hashtag posts provided by request
Up to 5 TikTok posts per profile and hashtags
Selective analysis results for both TikTok and Instagram

Feedback

It’s a little tricky to decide which plan is best for your influencer marketing campaign.

You’ll have to carefully consider the different analysis features and evaluate the plan which gives you the most benefits

Mostly the difference lies between analysis on Tiktok or Instagram

If your business or agency is mainly relying on Instagram, then the Plus plan would be perfect

But if you need both Instagram and TikTok influencer analysis then you’ll have to go with the Pro option

BuzzSumo – Quality Influencer Marketing Tool

buzzsumo influencer marketing tool
With Buzz Sumo, find out the various influencers and content online in relation to your brand’s target niche keyword.

BuzzSumo is an influencer marketing tool that provides detailed analysis on influencers for brands, businesses and agencies.

You get to find an abundance of influencers according to the keyword niche that you select.

Features

Powerful metrics

Find influencers that are truly useful, with good engagement with their followers.

Abundance of profiles

Get a whole plethora of influencer profiles across the whole industry

Competitor analysis: Find out what your competitors are doing

Analyse your competitor’s influencer marketing strategy so that you’ll be ahead of the competition

Shared content: Find out influencers based on the type of content they share

This tool is useful to see which influencers might favour your competitors more than your brand.

It’s easier to build partnerships with influencers who don’t have much support for your competitors.

Buzz Sumo influencer marketing tool is useful for influencer marketing research.

Price of influencer marketing tool

For Buzzsumo, their pricing is rather flexible.

They offer a one-month free trial

You can also choose monthly or yearly payments.

Yearly payments enjoy 20% off compared to monthly payments.

Here’s a breakdown of the price plans available:

FreeProPlusLarge
Free Plan
10 Free Searches per Month
1 Year of data, Max 1k results
1 User
1 Content Project (max 100 items)
1 Custom Feed
0 Alerts
0 Exports/month

Content Analysis Reports
Domain Reports
Influencer Searches
Backlinks
Journalist Profiles
$79/Month or $948/Year
30 Days Free Trial Available
Unlimited searches per month
1 year of data
5 Users
Unlimited Projects and Items
10 Custom Feeds
5 Alerts
50 Exports/Month
Content Analysis Reports
Domain Reports
Influencer Searches
Backlinks
Journalist Profiles
$179/Month
Unlimited searches
10 Users
10 Alerts
10 custom feeds
Pro + Question analyzer
$299/Month
unlimited searches
15 users
30 alerts
200 exports/month
50 custom feeds
Plus + Youtube Analyzer, top author search, facebook page analyzer, facebook pages

Feedback

With a great number of features, each tier is definitely worth the money.

You’ll be able to enjoy a multitude of features even with the lower priced plans.

It’s up to you to decide which plan is right for your business – think about how many users need access to this influencer marketing tool and what your brand really needs ;)

Instagram

Now, back to the analog way. Here’s how you can use Instagram to find influencers!

Hashtags: Using your target niche hashtags, check the top posts and the accounts related to the top posts

Influencers’ posts tend to perform well when using hashtags, so it is easier to find influencers related to your niche usimply by searching the hashtags.

Location: Using the location tag or location stickers, it’s easy to find the top performing posts by influencers in your target location.

Influencer Agencies’ Instagram Pages: There are many influencer management agencies with Instagram pages. Simply look through the influencer management pages and you’ll find many influencers from your target niche.

Conclusion

With these top 10 influencer marketing tool, I’m sure your business will be able to find the best tool that will help you in your influencer marketing search.

As a community manager, I’ve tried and tested out all the tools and learned the pros and cons of each tool.

Ultimately, your business or agency needs to use the tool that best fulfils your influencer marketing needs.

Influencer marketing will be much easier with the help of these tools.

You’ll be able to accurately find influencers that indeed can help your business achieve its goals.

With accurate influencer discovery = optimised influencer marketing strategy = increased sales and business growth.

What’s my personal recommendation? Favikon and Ninja Outreach!

Those are the most holistic out of the list and is great for businesses and agencies of all sizes.

Favikon is outstanding due to its holistic suite of search filters and influencer tracking.

I enjoy how Favikon allows me to find influencers, save the ones that I need and monitor the performance of the influencers – all in one simple interface.

At an affordable price point as well, Favikon is a great investment due to the benefits that it provides.

Say no more to fake influencers and wasting budget!

I would recommend Ninja Outreach due to its comprehensive influencer marketing interface.

Since they have an email template feature, it allows you to mass email hundreds of influencers at once – right after you’ve just discovered them.

It’s an all-in-one process that greatly saves time.

And not to forget the price point as well, I love how the prices aren’t staggeringly different between the two price plans – you really can enjoy every feature een if you choose the most basic plan.

As a community manager, i’ve come to realise the importance of having multiple processes done under one roof -or interface-.

Social media community management becomes so much more efficient when you get to manage everything under the same app.

See how much easier influencer marketing is and how you’ll achieve your goals quickly

Influencer marketing is indeed powerful when done the right way.

We wish you all the best in your influencer marketing campaigns!

How to find influencers in Marketing?

Find out your influencer marketing goals

Check which influencers your competitors are using

Look for influencers in your industry

Identify influencers that appeal to your target niche

Select the best influencer that meets your marketing goals, niche and budget

How do companies find influencers?

Instagram search: Use hashtags, check top posts by location, trending users on Instagram

Competitor analysis: Find out the top influencers used by competitors to find the influencers in your industry

Influencer management agencies: There are many agencies specialised in managing influencers for brands and businesses located worldwide.

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