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Top 10 Best Influencer Marketing Tools to Find Instagram & TikTok Influencers in 2022

Here is the complete guide to the top 10 best influencer marketing tool with an overview of features, reviews and price.

We understand how confusing and tough it is for a brand to start influencer marketing for the first time.

We’ll give you a thorough breakdown of the top tools that will help you find quality Instagram Influencers relevant to your niche.

Influencers that your brand really needs, high-performing influencers that bring you campaign results.

With a targeted influencer marketing strategy, your brand will achieve the best results from your influencer marketing campaign.

The more relevant your influencers are to your target audience, the better.

Different influencer marketing tools have different functions and features, so choose the tool that will help you the most.

Top 10 Best Influencer Marketing Tools to Find Instagram & TikTok Influencers in 2022

TL;DR:

Use Favikon if you need an advanced influencer discovery with excellent influencer audit & fake checker and many tools like follow-up with Influencers emails/contact.

What are the best tools for finding Instagram influencers in 2022?

Instagram influencer marketing tools are extremely helpful for brands, businesses, and agencies who are looking for influencers for their influencer marketing strategy.

With these influencer marketing tools, you’ll be able to receive a detailed report and audit of influencers’ accounts.

Showing you which influencers have the best engagement rate, authentic followers, and strong accounts.

It prevents your business from sponsoring the wrong influencers – aka fraud influencers with fake followers or low engagement with their audience.

By diligently using these influencer marketing tools, you’ll be able to find the best influencers that provide good ROI and achieves your brand’s sales and growth KPI.

Here are the 10 best tools for how to find influencers on Instagram in 2022:

  1. Favikon 
  2. SocialCat
  3. Heepsy
  4. HypeAuditor
  5. Instajet
  6. inBeat
  7. Analisa
  8. BuzzSumo
  9. NinjaOutReach
  10. Instagram

There are various tools available with different price plans and functions.

We’ll list down the top 10 tools including a detailed review of the features, pricing and overview.

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  • Content Creation & Design - Trendy, relevant video content, we’ll give your Community what they’re interested in every format.
  • Influencer Marketing & Advertising - Effective Social paid strategies with clear ROI for your business and your brand.

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Favikon – Advanced search influencer marketing tool

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Best Influencer Marketing Platform

This is a must-try tool if you’re looking for a powerful influencer marketing platform. It both smooths and empowers your influencer marketing campaign with its significant databases and robust AI-based analytics.

Comprehensive influencer audit dashboard and reports
Favikon has updated, comprehensive influencer audit reports

Favikon is an Influencer marketing tool with advanced search functions and influencer audits. 😉

Users simply have to search for the username of the influencer and they’ll be provided a detailed analysis on the influencer’s account

Favikon also allows users to find new influencers simply by entering the details of their ideal influencer.

Users can choose the keywords, location, number of followers and more to find the influencer that suits their needs.

Features

1- Matcher: Find the influencer that matches your ROI based on budget, demographic, sponsorship details

Match tool helps brands to match their ideal influencer ROI
Match tool helps brands to match their ideal influencer ROI

This feature allows users to simply search for the ideal influencer they want based on the brands’ needs.

Fill in the hashtags you’re looking for in an influencer, your brand’s budget, country, and language and you’re all set.

Favikon will then match you with influencer profiles which match the information that you entered.

2 – Discovery: An advanced search tool

Favikon Search tool is an influencer marketing tool with tailored influencer search metrics
Favikon Search tool is an influencer marketing tool with tailored influencer search metrics

With Favikon‘s discovery tool, you can find influencers with specific hashtags and keywords to identify those in your niche.

It’s a handy tool to help you refine your search results!

You’ll be able to find influencers that accurately match the profile that you’re looking for.

3- Lists : Save a list of influencers for easy tracking

The Favikon List function allows organized, keep track of influencer campaign
The Favikon List function allows organized, keep track of influencer campaign

You can also create a list of influencers on Favikon, so that you won’t have to search up the influencers you need all the time.

Simply head to your list and track the performance of your influencers easily.

It allows fuss-free tracking of the influencers in your marketing campaign.

4- Watcher – Observe your list of influencers

The Favikon Watcher tool allows you to track the activity of instagram influencers
Watcher tool allows you to track the activity of Instagram influencers

Once the list of influencers is made, you can use the Watcher feature to spy on your influencers’ behavior. 🤔

We’re kidding.

Simply, this feature allows you to see what kind of content these influencers post and who they’re interacting with.

This is a handy feature for influencer monitoring and also helps your brand to identify other affiliated influencers.

Pricing 

Favikon has 3 different plans: Pro, Business and Enterprise.

You will have 25% OFF on all plans using the Promo Code: INSG25

Favikon ProFavikon BusinessFavikon Enterprise
59/month
– 10 lists
– 500 influencers/list
– 500 audits/month
– 1000 searches/month
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– customer support
119/month
– 20 lists
– 1000 influencers/list
– 1000 audits/month
– 2000 searches/month
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– dedicated support
249/month
Unlimited access to all features
– 50 lists
– 2000 influencers/list
– unlimited audits, searches
– watcher + matcher
– influencer contact details
– audience details
– export emails in CSV
– dedicated support

Good thing is, Favikon will let you try every single plan for FREE.

However, since I name this the #1 influencer marketing platform, you should try their worthy premium features.

  1. Free plan: 3 searches, 1 audit
  2. Starter $59/month: 200 searches, 100 audits
  3. Pro $119/month: 500 searches, 200 audits

Business $249/month: Unlimited searches, 1000 audits

As you can tell from the pricing plans, there isn’t much of a difference between the different plans.

It’s just the number of lists, influencer audits and searches that makes a difference.

Even with the basic plan, I believe 1000 searches per month would be sufficient.

Therefore, it’s great that their basic plan has equal features as the higher tiered price plans.

Use the coupon INSG25 to get the best deal on Influencer Marketing Tools.

My feedback on Favikon influencer marketing tool?

An all-rounded influencer marketing tool, Favikon has several functions that are useful for your influencer campaign.

You can verify the authenticity of influencers before you contact them so that you’re sure that the influencers are worth working with.

At an affordable price with holistic features, Favikon is recommended for agencies of all sizes.

As a social media community manager, my experience with Favikon has been fruitful.

Finding influencers was such a breeze now and I find the influencer scoring system extremely useful in finding genuine influencers.

The interface was easy to navigate as well, and it would be easy to manage for new social media community managers.

I would greatly recommend Favikon due to its holistic features, useful metrics that really help businesses make the right decision when choosing Instagram influencers.

Favikon also shows the estimated budget needed for a campaign with influencers – I think it’s pretty neat for businesses who are on a budget!

Social Cat – Best Influencer Tool for Small Businesses

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Influencer Matchmaker

If you love working with a business that supports small businesses, this tool must be your top priority. It is here to offer a matchmaking service to help you find the right influencer easier. They also curate manually every micro-influencer joining their platform.

Social Cat is a relatively new product in the Influencer Marketing industry, freshly launched in 2021.

Their main powerful feature is their matchmaking system for brands and creators on Instagram and TikTok.

This is it, the Tinder for brands and influencers who are looking for a gifted, affiliate, and paid

collaborations.

Besides being new, the niche that SocialCat has chosen brings them a 4.9/5 star review from clients.

After selecting the influencer, later you can manage the campaign and monitor the progress.

Campaign management on an influencer marketing tool
Work with the chosen influencer and monitor the progress.

To work with the creators on Social Cat, you will have to create a free account.

Tell your profile background, the kind of influencer you are looking for, etc.

Based on that, Social Cat will match you with the micro-influencers and engage with them on their behalf.

This means you don’t need to “find” and reach out to the influencers, rather you just need to “match”.

I can say that Social Cat is very “small business-friendly”.

They prioritize small brands to work in a gifted collaboration,

at the same time helps creators to find small yet cool products to try.

Here is the best thing:

Every micro-influencers on Social Cat are manually checked before they can join the platform.

But since they are new, you might not find YouTube influencers as much as you expect, nor macro-influencers on Social Cat.

Key Features

Even if still new, Social Cat has an abundance of features you can’t miss out on.

Here are the key features.

  • Matchmaking algorithm system to connect brands and creators
  • High-quality micro-influencers as they are manually selected
  • Easy-to-use platform
  • Content rights for brands
  • Affordable pricing
  • Gifted collaborations

Pricing

Social Cat is very supportive of small businesses, they won’t charge you that much.

Starting from $49/month, you can use all of its premium features.

Use our code INSG25 to get a 25% discount on your first month’s subscription.

Heepsy – Authentic Influencer marketing tool

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Influencer Discovery

The right choice for basic influencer searches and simple collaboration. Very affordable with a quite big influencer database and many social media platforms. Plus, the fake follower’s checker can help you find genuine creators.

Heepsy is known among small-to-big brands.

With Heepsy, you can search for up to a curated 11 million influencers.

On Instagram, YouTube, TikTok, and Twitch.

The results will display the profile plus its account performance, e.g. engagement rate, etc.

After clicking one influencer, you can access more data

Influencer marketing tool with various audience and influencer demographics
Many Options to find the best Influencers

Such as demographics, cost estimation, brand collaborations, and authenticity.

Heepsy also has a communication tunnel with influencers

Where you can create lists and automate your influencer reach.

Heepsy will provide you with chat templates to give you ideas.

If you don’t get any response in a while, try to reach out via social media and Heepsy will provide you with the process.

Key Features

Lots of features you can use from Heepsy, here are the most important ones.

  • Influencer search, a search engine to find an influencer that matches your brand
  • Influencer statistics provides profile analytics for all influencers
  • Influencer lists to create and save potential influencers
  • Influencer outreach, forward influencer lists to brand deals

Pricing

You can get started with Heepsy for FREE.

After that, take a look at these features after you upgrade the pricing:

  1. Starter $49/month: Access to 500 influencers
  2. Business $169/month: Access to 2000 influencers, engagement search
  3. Gold $269/month: Access to 5000 influencers, audience data

If you need standard yet helpful features for your influencer marketing campaign on a limited budget, don’t hesitate to give Heepsy a call.

HypeAuditor – All-rounded influencer marketing platform

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Best-in-class influencer marketing tool

This complete, enhanced tool has every little thing you need, from influencer stats to the industry landscape. Give it a try for a more market-oriented influencer marketing campaign.

HypeAuditor can help you beyond executing your influencer campaign.

It offers the most complete AI-powered tools ever for an influencer marketing platform.

From finding influencers to listening to industry trends.

With its huge database of 50.5+ million influencers on Instagram, TikTok, YouTube, Twitter, and Twitch, 

you can easily search for anyone, from the biggest to the micro-nano influencers.

After finding the desired influencer, you can examine their account performance at the analytics

The Hype Auditor influencer marketing tool provides holistic solutions to discover the best influencers for your brand
Influencers Super targeted search Options

And consider if their account could perform your campaign well and bring you results.

HypeAuditor will send you 35+ in-depth metrics and AI fraud detection.

From overall audience demographics to authenticity & reachability. It’s all there.

You can also monitor the influencer marketing landscape with HypeAuditor.

Checking on the trends and the happening insights is important to run a successful influencer campaign.

You can see what are the big players doing, compare and evaluate with yours, and get inspiration from it.
Check out these important influencer marketing trends to watch in 2022.

Key Features

From basic to market-supportive tools,

HypeAuditor highlights everything you need as their key features.

  • Influencer analytics to review influencers’ performance
  • Influencer discovery to find influencers that are a match for your brand
  • Campaign management to track the progress of campaigns
  • Market analysis to analyze competitors and industry trends

Pricing

HypeAuditor is indeed targeting the bigger players.

But, trust me, you won’t regret trying out their packed FREE plan.

However, don’t let these premium features pass you by:

  1. Free plan: 10 campaigns with 150 influencers
  2. Basic plan $399/month: Unlimited campaigns and influencers
  3. Add-ons $99/month: Advanced discovery, predictive media plans
  4. Enterprise (custom): Unlimited reports & flexible solution

If your company spares a high budget for its influencer marketing campaign,

don’t miss a chance and start using the helpful features from HypeAuditor.

Instajet – Buy Instagram Stories directly from Influencers

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Influencer Stories Promo

This is the perfect tool if you want to find an influencer for a short-term project as everyone is showing their rate card right away. Also, you will have to pay first before collaborating with them.

Instajet is kind of different from other tools.

It’s more like an influencer marketplace where you can directly buy Stories from Influencers.

And pay upfront before using the service.

I admit that Instajet is quick & easy to find the influencer that matches your brand needs.

Buy Instagram stories posts directly from Influencers
Imagine openly accessing each influencer’s rate card🔥

You can see their rate card right away in the influencer catalog.

You can filter and find any influencer by gender, age, country, city, language, and many more.

When interested, you can just order their services, top up your balance, and check out the influencer.

You can also measure your campaign success when collaborating with the chosen influencers.

Key Features

Even if still new, Social Cat has an abundance of features you can’t miss out on.

Here are the key features.

  • Influencer catalog
  • Easy to use check out process
  • Robust discovery filter
  • Campaign measurement

Pricing

There are no fixed prices on this platform.

Since the cost of the project varies depending on each influencer’s rate card.

But generally, the price can start from $64 and more.

inBeat – Affordable Influencer marketing tool

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Influencer tool with free resources

This tool can help you find genuine influencers at a very affordable price. You can also enjoy the free features they provide, like calculating the influencer’s engagement rate or checking their authenticity.

When I say versatile, it means inBeat.

Where it provides both affordable and free features for brands.

inBeat allows you to find the right influencers with a wide range of filters.

The location filter for influencer discovery on a tool
Find real Influencers per Country

It also has over 120,000 best creators in the industry as it spam-checks all profiles

By checking content authenticity, engagement metrics, and fraudulent behaviors.

You will find practical steps to build a campaign, measure results, or leverage different strategies.

Now let’s talk about the best part: free tools.

There are engagement rate calculators for Instagram and TikTok, fake follower checkers, money calculators, and lists of top influencers.

Another notable thing, you can export the names of creators and integrate them with your CRM tool.

Or use inBeat’s Creator Studio, the newest addition to the platform.

A software that can access the top 1% of influencers that can help you create and curate a user-generated content campaign.

Give the editing and curation process to inBeat, then seamlessly incorporate the content into your campaign, regardless of the channels you’re using.

Export influencers list option located on a tool
back up your data by exporting the file.

Key Features

Influencer search is the main feature of inBeat, of course.

But there are more. Here are other main valuable features from inBeat.

  • Influencer discovery with abundant filters
  • Access to over 120k quality influencers
  • Create + export campaigns
  • Free resources available: engagement rate calculator, fake follower checker, list of top influencers, etc.

Pricing

You can try out inBeat with the free plan but only with limited searches.

With the free tools from inBeat, you can also try out their premium plans much lower than other tools.

Check out the price list.

  1. Free plan: limited searches
  2. Growth $35/month: 100 contact exports/month, 1 client account
  3. Brand $80/month: 500 contact exports/month, 2 client accounts
  4. Agency $200/month: 2000 contact exports/month, 5 client accounts
  5. Business $400/month: 5000 contact exports/month, unlimited client accounts

Analisa – Instagram Profile Analytics

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Powerful influencer analytics

If you need a strong analytics tool for your influencer campaign, this tool is a must-try. You can find quality influencers with robust filters plus prove their quality with the provided analytics tool.

Influencer search tool with refined and optimised results
Analisa has three different AI analytics: Profile analytics, follower analytics, and hashtag analytics

Features

Analisa isn’t a discovery or search tool, per se

You’ll have to find the influencers yourself first

And then Analisa will help you analyse the quality of the influencers that you’ve selected.

They’ll analyse the Influencer’s profile, follower, hashtags, location, age, gender and authenticity.

It’s a useful tool for profile analysis and agencies who want to do a quick audit of their existing list of influencers.

Instagram Followers Analytics from an Influencer
With Analisa, your business, brand or agency can find the most in-depth audience demographics and influencer engagement.

Price 

Try the free plan from Analisa if you want to try out the tool.

But you should also see the good price list.

  1. Free plan: unlimited profiles with daily limits
  2. Premium $59.35: Instagram profile only
  3. Plus $109.55: authenticity 10 tokens/month, export all files, dedicated support
  4. Pro $199.35: authenticity 25 tokens/month, all plus plan
BasicPremiumPlusPro
Free
$59.35/Month$109.55/Month$199.35/Month
Unlimited profiles & hashtags
6 Recent posts and activities







Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or hashtag posts provided by Instagram
6 recent TikTok posts
Analysis results only for Instagram


Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or 8k hashtag posts provided by request
Up to 5 TikTok posts per profile and hashtags
Selective analysis results for both TikTok and Instagram
Unlimited profiles & hashtags
Historical posts: up to 5k posts per profile or 8k hashtag posts provided by request
Up to 5 TikTok posts per profile and hashtags
Selective analysis results for both TikTok and Instagram

Feedback

It’s a little tricky to decide which plan is best for your influencer marketing campaign.

You’ll have to carefully consider the different analysis features and evaluate the plan which gives you the most benefits

Mostly the difference lies between analysis on Tiktok or Instagram

If your business or agency is mainly relying on Instagram, then the Plus plan would be perfect

But if you need both Instagram and TikTok influencer analysis then you’ll have to go with the Pro option

Ninja Outreach – All-rounded Influencer Marketing Tool

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Powerful influencer finder

There are 82 categories for you to find the right creator for your brand, add them to your list, and send a bulk of influencer outreach at the same time. You can also export the campaign you are running so you have the file backup.

ninja outreach is an influencer marketing search tool that integrates with email outreach
An ultra powerful tool that integrates influencer search with email outreach.

Ninja Outreach is an Instagram and Youtube Influencer search tool.

Search for business accounts and influencers by entering the target keywords, niche and location

Features

ninja outreach instagram influencer search tool with email template feature
Ninja Outreach creates a holistic influencer outreach plan – Once you’ve searched for the one, you’ll have to email them for outreach.

Find Websites and Blogs, Instagram / TikTok / Youtube Influencers

Influencer outreach email templates

Enjoy breezy influencer outreach. You won’t have to manually type out every email – simply use the template by Ninja Outreach and your influencer mass mailing is completed within minutes.

Email finder and verification

Find influencers’ email addresses quickly and verify if email addresses provided are legit and up-to-date

Price

Here is the premium plan price list for NinjaOutReach

  1. Flex $119/month: 1000 contacts ,1 seat, 1 email
  2. Pro $199/month: 4000 contacts, 3 seats, 4 emails

Basically, as you can see the only difference between the two price plans are the number of contacts, seats, email connections, and monthly emails.

ProFlex
$199/Month$119/Month
76 million instagram influencers
8 million youtube influencers
10 million tiktok influencers
7 million twitter influencers
19.5 million business emails
6 million bloggers
4000 contacts, 3 seats, 4 emails, 15000 emails monthly
76 million instagram influencers
8 million youtube influencers
10 million tiktok influencers
7 million twitter influencers
19.5 million business emails
6 million bloggers
1000 contacts ,1 seat, 1 email, 10000 emails monthly

Basically, as you can see the only difference between the two price plans are the number of contacts, seats, email connections and monthly emails.

Feedback

It’s great how Ninja Outreach provides the same features across the two plans – the only difference is the quantity itself.

This way, you’ll be able to choose a plan that matches your budget well and your marketing needs.

BuzzSumo – Quality Influencer Marketing Tool

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Quality influencers

This tool helps you find the right influencer for your brand plus robust competitor monitoring. You can also find creators based on the content they share, a great way to work with influencers with proven successful results.

Influencer Marketing Tool to collaborate the Influencers who matter
With Buzz Sumo, find out the various influencers and content online in relation to your brand’s target niche keyword.

BuzzSumo is an influencer marketing tool that provides detailed analysis on influencers for brands, businesses and agencies.

You get to find an abundance of influencers according to the keyword niche that you select.

Features

Powerful metrics

Find influencers that are truly useful, with good engagement with their followers.

Abundance of profiles

Get a whole plethora of influencer profiles across the whole industry

Competitor analysis: Find out what your competitors are doing

Analyse your competitor’s influencer marketing strategy so that you’ll be ahead of the competition

Shared content: Find out influencers based on the type of content they share

This tool is useful to see which influencers might favor your competitors more than your brand.

It’s easier to build partnerships with influencers who don’t have much support for your competitors.

Buzz Sumo influencer marketing tool is useful for influencer marketing research.

Price of influencer marketing tool

For Buzzsumo, their pricing is rather flexible.

They offer a one-month free trial

You can also choose monthly or yearly payments.

Yearly payments enjoy 20% off compared to monthly payments.

Here’s a breakdown of the price plans available:

  1. Free plan: 10 free searches per month
  2. Pro $79/month: unlimited searches, 5 users
  3. Plus $179/month: unlimited searches, 10 users

Large 299/month: unlimited searches, 15 users

FreeProPlusLarge
Free Plan
10 Free Searches per Month
1 Year of data, Max 1k results
1 User
1 Content Project (max 100 items)
1 Custom Feed
0 Alerts
0 Exports/month

Content Analysis Reports
Domain Reports
Influencer Searches
Backlinks
Journalist Profiles
$79/Month or $948/Year
30 Days Free Trial Available
Unlimited searches per month
1 year of data
5 Users
Unlimited Projects and Items
10 Custom Feeds
5 Alerts
50 Exports/Month
Content Analysis Reports
Domain Reports
Influencer Searches
Backlinks
Journalist Profiles
$179/Month
Unlimited searches
10 Users
10 Alerts
10 custom feeds
Pro + Question analyzer
$299/Month
unlimited searches
15 users
30 alerts
200 exports/month
50 custom feeds
Plus + Youtube Analyzer, top author search, facebook page analyzer, facebook pages

Feedback

With a great number of features, each tier is definitely worth the money.

You’ll be able to enjoy a multitude of features even with the lower priced plans.

It’s up to you to decide which plan is right for your business – think about how many users need access to this influencer marketing tool and what your brand really needs

Instagram to find influencers using Hashtags

Now, back to the analog way. Here’s how you can use Instagram to find influencers!

Hashtags: Using your target niche hashtags, check the top posts and the accounts related to the top posts

Influencers’ posts tend to perform well when using hashtags, so it is easier to find influencers related to your niche simply by searching the hashtags.

Location: Using the location tag or location stickers, it’s easy to find the top performing posts by influencers in your target location.

Influencer Agencies’ Instagram Pages: There are many influencer management agencies with Instagram pages.

Simply look through the influencer management pages and you’ll find many influencers from your target niche.

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  • Community Management - We’ll manage your posts, comments, direct messages - Boost interactions, engagement and grow your Account.
  • Content Creation & Design - Trendy, relevant video content, we’ll give your Community what they’re interested in every format.
  • Influencer Marketing & Advertising - Effective Social paid strategies with clear ROI for your business and your brand.

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Our Take on using an Influencer Marketing tool for your business?

With these top 10 influencer marketing tool, I’m sure your business will be able to find the best tool that will help you in your influencer marketing search.

As a community manager, I’ve tried and tested out all the tools and learned the pros and cons of each tool.

Ultimately, your business or agency needs to use the tool that best fulfils your influencer marketing needs.

Influencer marketing will be much easier with the help of these tools.

You’ll be able to accurately find influencers that indeed can help your business achieve its goals.

With accurate influencer discovery = optimised influencer marketing strategy = increased sales and business growth.

What’s my personal recommendation? Favikon and Social Cat

Those are the most holistic out of the list and is great for businesses and agencies of all sizes.

Favikon is outstanding due to its holistic suite of search filters and influencer tracking.

I enjoy how Favikon allows me to find influencers, save the ones that I need and monitor the performance of the influencers – all in one simple interface.

At an affordable price point as well, Favikon is a great investment due to the benefits that it provides.

Say no more to fake influencers and wasting budget!

I would recommend Social Cat due to its comprehensive influencer marketing interface.

Since they have an email template feature, it allows you to mass email hundreds of influencers at once – right after you’ve just discovered them.

It’s an all-in-one process that greatly saves time.

And not to forget the price point as well, I love how the prices aren’t staggeringly different between the two price plans – you really can enjoy every feature een if you choose the most basic plan.

As a community manager, i’ve come to realise the importance of having multiple processes done under one roof -or interface-.

Social media community management becomes so much more efficient when you get to manage everything under the same app.

See how much easier influencer marketing is and how you’ll achieve your goals quickly

Influencer marketing is indeed powerful when done the right way.

I wish you all the best in your influencer marketing campaigns 😉

What is an influencer marketing tool?

It is software or a platform that helps brands and businesses find, discover, and contact influencers in their niche that match their needs. Most tools also provide complementary features like campaign management, profile auditing, social listening, competitor monitoring, and many more.

Can I check fake followers with influencer marketing tools?

Of course. Just choose a tool that provides the service, audit the influencer account, and check how many suspicious followers they have. But generally, as fake followers are already rampant in the influencer marketing scene, most influencer marketing platforms offer the service in hand.

How do you track the success of influencer marketing?

First, before measuring, you must track the campaign first. You can monitor using UTM links, affiliate links, unique coupon codes, or even personalized landing pages. After that, you can insert the numbers to measure whether it has reached your brand’s goals and KPIs or not.

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