In 2022, retail sales in the Japanese apparel industry reached a total of 8.1 trillion Japanese yen. The apparel market in Japan is one of the world’s largest. Traditional clothing continues to play a significant role in Japanese culture.
Working with Japanese fashion influencers is what you must do to grow your business in Japan.
Here’s why.
Fashion Influencers in Japan are important mode figures that Japanese people look up to.
Fashion in Japan is constantly changing and will continue to be in the future.
Top 10 Japanese Fashion Influencers 👇🏼
- KEI Channel
- Momona Yumesaki
- SPU CHANNEL
- Hasune
- Miyu
- Tomoya
- Yuki Ogawa
- Chiba Yuka
- Menkuro
- Kubosan Style
Uniqlo just launched an exclusive affiliate Program for content creators and Influencers
Which explains why it can be overwhelming to keep up with all the fashion trends, rules, and expectations in Japan, even if you have lived there for so many years.
The country is home to many intricate and unique fashion styles.
And it’s perfect because Influencer Marketing in Japan is a huge industry.
From wafuku to the famous and groundbreaking Harajuku style, Japan has it all.
However, worrying about Nihon’s fashion trends is not an option when you follow Japanese fashion influencers.
Because they have so much to offer when it comes to outfits and fashion.
Japanese fashion influencers chat about the latest trends, clothing item recommendations, outfits for certain seasons and weather, and many more.
They tremendously help their followers not only elevate their looks but also express themselves through fashion.
So, it is only understandable why many Japanese fashion enthusiasts follow fashion content creators in the country to get new insights and inspiration.
Don’t believe me? Check out all of these influencers’ platforms and see how their posts are always flooded with interactions.
Whether to let them know how helpful they are or compliment their looks, fans never forget to leave their thoughts.
Fashion influencers are just who you need to penetrate Japan’s fashion market.
Once you work with them, your brand is guaranteed to increase in terms of awareness.
Ready to know who these amazing influencers are?
Here are the top 10 fashion influencers in Japan in 2023.
1. KEI Channel – Fashionable Male Content Creator in Japan
Kyo Inukasi is the face behind KEI Channel.
He is a male fashion influencer from Japan who uploads content to help many men step up their fashion game.
His content is so diverse, including cheap clothes recommendations, seasonal styles, and even the currently trending hairstyles so you can look polished from head to toe.
He also covers many fashion items such as shoes, coats, pants, and shirts from many famous brands such as Zara, Balenciaga, and GU.
Whether you want to go for a casual or formal look, Kyo is ready to help.
So make sure you follow him and his suggestions to look as stylish as him.
Kyo has many followers on his platform, so you must leverage his influence to grow your brand in Nihon.
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2. Momona Yumesaki – Stylish Women’s Fashion Influencer in Japan
Momona is a Japanese fashion influencer who talks about all things fashion and hairstyles.
She will show you how to achieve many looks through her lookbook content.
Where you can find many outfit inspirations to help you be more confident with how you dress.
Momona also sometimes talks about skincare because she keeps getting asked about how her skin is so flawless.
But no matter what content she posts, fans can always take important notes while watching it.
She is helpful in so many ways, isn’t she?
If you want to grow your brand in Japan, Momona’s significance must be utilized.
3. SPU CHANNEL– Nihon’s Duo Fashion Enthusiasts & YouTube Influencers
Next, we have SPU CHANNEL, a famous fashion channel, and big Japanese YouTubers in Nihon run by the duo Yugo and Uruma.
Their content is centered around styling tips and tricks, new releases, and even business tips if you are about to open a clothing store.
Their videos are refreshing because you can see two people chatting about fashion in entertaining ways.
Brands like Adidas, New Balance, and Uniqlo are covered on their channel.
And your brand should be the next one considering how much traffic they get in every upload.
4. Hasune – Japanese Fashion Influencer for Fans of Simplicity
Wanna know how to have a cuter and better style? Then you need to follow Hasune.
Hasune is a Japanese fashion influencer who will show you how to look cute and stylish with simple clothing items you probably already have at home.
She usually mixes and matches neutral colors so everything she wears looks neat and simple.
Perfect if you don’t like to ‘stand out’ when it comes to dressing up.
If your brand plans to reach all her followers who love the mentioned fashion genre, then working with Hasune is a must.
5. Miyu – Edgy Wayakama-Based Women’s Fashion Influencer
“Konnichiwa, Miyu desu!” is the joyful catchphrase Miyu uses at the beginning of every video.
Miyu is a Japanese fashion YouTube and TikTok influencer who gained fame due to her fashion sense that just stands out.
Her niche is edgy in both makeup and fashion.
However, what makes Miyu unique is that she sometimes incorporates Japanese traditional clothes such as Kimonos in her looks.
Basic is not in her dictionary and if you are like her, then I recommend you to follow her ASAP.
She will encourage you to love your style even more and not back up from expressing yourself through it.
For brand owners, have your brand promoted by Miyu now and watch it get recognized among her dedicated edgy followers.
6. Tomoya – Japanese Fashion Influencer for Streetwear Enthusiasts
Do you love streetwear? Then Tomoya is the perfect influencer for you.
Tomoya is a content creator in Japan sharing his love for street fashion through his YouTube channel.
Not only does he share where you can purchase all the must-have clothes but he also recommends all the accessories you need to complete your looks.
Fashion items he discusses are many, including jackets, shoulder bags, necklaces, key chains, flannel shirts, and others.
Tomoya also loves thrifting and he makes vlogs about his finds in secondhand stores in Japan.
If his content is what you need, then wait no more and check his channel now.
You also must collaborate with Tomoya should you want to reach the men’s streetwear enthusiasts in Japan.
7. Yuki Ogawa – Inspiring Fashion Content Creator in Nihon
If you want to be comfortable while looking fashionable during the cold autumn and winter days in Japan, then you need to follow Yuki Ogawa.
His channel will introduce you to outfit inspiration to follow throughout the year.
Yuki also covers product recommendations that you can get from both famous apparel and secondhand stores in Nihon.
Since his content is needed by many, Yuki has many followers who look up to his advice.
And many brands have collaborated with him for this reason and generated more sales in the country.
So, I encourage you to do the same if you want your brand to thrive in Japan’s market.
8. Chiba Yuka – Cheerful Japanese Women’s Fashion Influencer
Chiba Yuka is a Japanese influencer who makes use of her platform to teach you how to glow up through fashion, skincare, and makeup.
Mainly focusing on fashion content, Chiba makes videos introducing many different looks for you to try.
She also does hauls, try-ons, and product reviews – high-end or affordable.
Upon following her, you will know which product is worth buying to look as cute as her.
Follow Chiba now and find yourself among many who are inspired by her uploads.
And make sure to also put her on your top list if you want to collaborate with a fashion influencer in Japan.
9. Menkuro – Trio Fashion Influencers in Japan
Three fashion enthusiasts Shinya, Yuki, and Kei are here to chat about men’s fashion in Japan on their YouTube channel “Menkuro”.
Whether you are a turtleneck or baggy pants kind of man, Menkuro has all the inspiration for you.
The trio reviews many fashion items and it’s entertaining to watch them discuss their takes on them.
Not only that, but they also compare many clothing items and accessories from different brands with different price points so you know which one is more suitable for your needs and budget.
Helpful, right?
No wonder they are followed by many male fashion lovers in Japan.
Wanna get a hold of them? Benefit from the influence of Menkuro now and work with the trio ASAP.
10. kubosan style – Rising Japanese Fashion Content Creator
If you like straightforward fashion content with minimal talking and edits, try kubosan style.
Her videos are about her showing her outfits in a 360° view and they usually contain a compilation of her outfits for the week.
Her style is simple and cute with many variations of skirts, boots, dresses, and long outerwear.
She also makes sure to give out accessory recommendations that you can wear to perfect your looks.
Kubosan’s channel is for those who prefer simple yet comfortable clothes during any season.
Although kubosan style is relatively new to YouTube, she has already generated many fans who always complement her looks.
So, make sure to collaborate with this nano influencer to reach her dedicated fans now.
Collaborate with Japanese fashion influencers and grow your brand in the country ASAP.
With their online presence, I think it’s clear why you should work with Japanese fashion influencers.
They are the gate to many fashion enthusiasts in Japan who will help your brand gets more recognition it deserves.
Many brands have worked with them and proved that influencer marketing indeed helps them grow in Nihon.
Now it’s your turn to follow their steps and get the same outcomes – increased brand awareness and sales.
But before you do, always pay attention to the Japanese fashion content creator you plan to work with.
See if their niche matches your company’s.
You wouldn’t want to connect with a streetwear influencer if your brand produces girly dresses, right?
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.