The Passenger Cars market in in Indonesia is projected to grow by 1.28% (2024-2028) resulting in a market volume of US$17.7bn in 2028
Indonesia itself has over 17.18 million passenger cars, and this number continues to grow annually.
This growth is due to insufficient public transport and infrastructure in the country.
Indonesia has over 160 million people using social media.
Many of these people are really passionate about cars and automobile news and trends.
Influencer marketing in Indonesia is a good strategy for businesses and it helps them to achieve the desired audience target and results.
Car Influencers & Automobile Content Creators in Indonesia in 2024
- Om Mobi – @motomobitv
- Fitra Eri – @fitra.eri
- Ridwan Hanif – @ridwanhr
- Ziko Harnadi – @zikoi
- Dipo Dwiki – @dwikidip
- Jacky Suwandi (Pengepul Mobil) – @pengepul_mobil
- Akbar Rais – @akbarrais
- Ditra Yuda – @ditra.yuda
- Den Dimas – @buburayamracer
- Rifat Sungkar – @rifato
It’s like they’re all geared up to explore impressive cars, cool bikes or accessories.
If you want to team up with cool car and driver content makers for your Influencer Marketing in Indonesia?
You’ve come to the right place! 🚗💨
As a result, private vehicles, like passenger cars, have become the preferred choice for transportation in Indonesia.
Like everywhere the electric vehicle’s market is booming in Indonesia, bringing more opportunities for new players.
Now you can see why it’s a good opportunity if you want to expand your automobile brand or accessory car business in Indonesia.
I’ve curated a list of the 10 best-known automotive and car influencers in Indonesia.
You can collaborate with all of them to improve your automotive brand presence in Indonesia.
Or use the best platforms to find them.
Now let’s jump in.
Here are the top 10 best Car & Automotive content creators in Indonesia in 2023.
Om Mobi – The Best Cars & Automotive Content Creator In Indonesia
Motomobi TV is the ultimate hangout for automotive fans in Indonesia.
They create awesome videos where he drives and talks about cars and bikes, shares reviews, does comparisons, and just chats about everything related to wheels.
Now, “Om Mobi” is the guy behind the wheel (pun intended!).
He’s like the friendly car guru you never knew you needed.
The cool thing is, that “Om” is a respectful way to address an older dude in Indonesia, so it’s like chatting with a knowledgeable friend.
Om Mobi covers all kinds of stuff, from breaking down the features and performance of different vehicles to giving you the latest scoop on what’s happening in the car and automotive market.
Not only that, he also shares some helpful tips on taking care of your vehicles.
Collaborating with him could be the best choice if your business or brand is in the automotive scene and you want to reach a targeted audience.
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Fitra Eri – Renowned Automotive Influencer In Indonesia
Fitra Eri is a prominent figure in Indonesia’s automotive scene.
He is not only a skilled racer but also a successful journalist and content creator.
Today, he holds the status of being one of the most renowned automotive content creators, with over 2.78 million subscribers on YouTube.
Fitra frequently shares numerous tips, particularly related to cars, and consistently keeps us up-to-date with the latest automotive trends.
So far, he has become one of my favorite influencers because of the high-quality video content he produces.
He possesses a particular skill in breaking down complex aspects of cars and explaining them in an understandable manner.
Ridwan Hanif – Insightful Automotive Content Creator
Ridwan Hanif is well-known in the Indonesian car scene these days.
He makes really cool videos that anyone can easily get.
He keeps things short, gives lots of info, and makes it simple to follow.
But here’s the really cool part – in his videos where he talks about cars and motorcycles, he doesn’t just say what he thinks.
Ridwan always uses information and research from different sources, which is why lots of people trust what he says about cars.
If you’re looking for Indonesian car YouTubers to work with, he’s definitely one of the best choices.
Ziko Harnadi – Talented Drifter & Well-Known Cars Influencer
Ziko Harnadi is a well-known Indonesian content creator in the car scene.
He’s not just a successful drifter, but also a rising star on YouTube.
His channel “Garasi Drift (GD)” is all about cars and drifting.
Collaborating with his brother Dipo Dwiki, they create awesome and informative video content.
He’s all about being genuine.
“Don’t just follow trends; viewers want useful stuff. Create valuable, quality content that resonates with your audience,”
I personally love watching his videos because of his organized language and easy-to-follow style, which keeps me entertained.
Whether he’s sharing drifting techniques or automotive updates, his content is always informative, well-structured and engaging.
Dipo Dwiki – Skillful Drifter & Well-Known Automotive Content Creator
Dipo Dwiki is a renowned automotive enthusiast and influencer from Indonesia.
He is Ziko’s brother, and both of them are known as talented drifters.
Similar to his brother, he also actively shares tips and tricks about drifting on his personal account.
But that’s not all!
Dipo is also well-known for his extensive insights related to various JDM (Japan Domestic Market) cars.
If you’re a brand or business owner interested in collaborating with a JDM car enthusiast in Indonesia.
He is your best choice.
Jacky Suwandi (Pengepul Mobil) – The Most Iconic Indonesian Automotive Influencer
Car enthusiasts in Indonesia are surely familiar with this YouTube Channel– Pengepul Mobil.
Jacky Suwandi is the brains behind this channel and he also operates his own car workshop. He gained fame through his YouTube content.
He frequently creates high video content, showcasing cool cars he’s working on right now.
And that’s not all – he’s also generous in sharing helpful car and motorcycle tips.
Fans love his distinctive style and his catchphrase “Cocok kau rasa” (“Does it suit your taste?”). It’s what sets him apart.
This influencer it’s a prominent automotive influencer in Indonesia.
So, if you’re seeking a reliable figure to promote your automotive brand or business in Indonesia, then he would be the best option for you to choose.
Akbar Rais – Drift King From Indonesia
Akbar Rais is like the drift king of Indonesia.
He’s won a bunch of drifting competitions, both in Indonesia and other countries.
Besides being great at driving, Akbar also makes some cool videos about cars and automotive stuff.
In his videos, he often gives tips about drifting and how to do it.
His videos are really fun to watch and they’re also easy to understand, especially if you’re new to drift.
People also like him because he’s down-to-earth, which earns him a lot of respect in Indonesia’s car and automotive scene.
Ditra Yuda – Rising Automotive Creator From Indonesia
Ditra Yuda is a content creator who is getting famous now.
He’s known for sharing various cool tips through Instagram Reels on how to repair and take care of your cars.
He talks in a cool and fun way, with some jokes that make his viewers like him.
Yuda also knows a lot about diesel cars, so people from specific groups like him.
Personally, I often watch his videos and learn some new cool tricks.
Den Dimas – The Most Entertaining Indonesian Automotive Creator
Den Dimas is a renowned Indonesian YouTuber, content creator, and entrepreneur who’s deeply passionate about cars and bikes.
His YouTube channel has a whopping 1.5 million subscribers!
And let me tell you, he’s got a bunch of cool stuff on there – from checking out motorcycles, and going on travel adventures, to modifying out cars.
People in the Indonesian car and bike community really look up to him.
Dimas loves sharing his passion for wheels, and his videos are a perfect mix of fun and learning.
I’m a big fan of his content too!
It’s not just entertaining, but you also will get some really good insights.
Rifat Sungkar – Talented Rally Racer And Automotive Influencer
He’s super famous for his awesome skills in drifting and rally racing – you know, those cool sports where cars slide around corners or zoom through all sorts of terrains.
Now, not only is he an awesome racer, but he’s also a bit of a motorsports entrepreneur.
Rifat Sungkar is also into organizing events, giving training, and basically spreading the love for all things motorsports across Indonesia.
Oh, and there’s his team too – the Rifat Sungkar Racing crew. They’re the ones you’d spot at various motorsports events, making waves and showing off their skills.
He’s motivated tons of young folks to dive and follow their automotive passion.
And guess what?
He’s not just out there racing – he’s also teamed up with different brands and sponsors, such as Mitsubishi.
So, if your brand is into cars and racing, Rifat is the perfect choice to collaborate with!
Want to Collaborate with Indonesian Cars & Automobile Influencers?
Indonesia has more than 17.18 million passenger cars.
In 2023, there will also be over 230 million internet users in this nation.
Take note of that.
About 62% of Indonesian respondents mentioned they are buying products endorsed by influencers.
Indonesian consumers have a strong preference for high-quality and reliable products when it comes to their cars or bikes.
So, partnering with trusted and well-known automotive influencers is a good strategy
Wait, there’s more!
Given that Japanese cars currently dominate the market there, focusing your brand or business on Japanese car models can undoubtedly provide a competitive edge.
By collaborating with some of the content creators above, you’ll have a great opportunity to expand your business presence in Indonesia.
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.