Many Brands and businesses wanting to expand their market in Indonesia with the help of family influencers.
Family videos have become increasingly popular in the country and are enjoyed by the public, be it adults, teenagers, or even children.
Top 10 Family Influencers in Indonesia in 2024
- RANS Family – @raffinagita1717
- Gen Halilintar – @genhalilintar
- Ayudia & Ditto – @ayudiac & @dittopercussion
- Nana & Andrew – @nanamirdad_ & @andrew.white._
- Sejiwa Family – @dwihandaanda & @mputrasetia
- Retno Hening – @retnohening
- Kimbab Family – @kimbabfamily.official
- Andori & Gama – @dorippu & @gamcul
- Mira Agile – @miraagile
- Ann Family – @annissanns & @annovhariprabowo
This is because family influencers produce family-friendly content that can be watched by everyone.
They also share parenting tips and show a glimpse of their lives as a family.
In Indonesia, many of these influencers have a big following due to their relatability, entertaining uploads, and good recommendations.
You canโt deny that family influencers truly are taking over the internet.
Now, with the big influence they have on Indonesiaโs social media users, it would be a wasted opportunity to not work with them.
Because they are your ultimate gate to reach the parents and general public of Nusantara.
And help your brand grow in sales and awareness along the way.
This is it, our reliable list of the
1. RANS Family – Indonesiaโs Famous Family Influencer
RANS is the abbreviation for Raffi Ahmad & Nagita Slavina, two of the most well-known Indonesian celebrities since the early 2000s.
Raffi is literally the biggest male influencer in Indonesia, the same goes for Nagita.
When I tell you they are rich AF, Raffi & Nagita are on a Forbes cover being named the Sultans of Content.
Now, they have two sons who steal the publicโs heart.
The family makes use of YouTube, TikTok, and Instagram to share their daily life and connect with fans.
Many people of all ages and backgrounds in Indonesia know the family and they love getting updated with their new content.
Without a doubt, RANS Family is a mega family influencer whose post engagement will help your brand thrive in the Indonesian market.
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2. Gen Halilintar – Established Family Content Creator in Indonesia
Gen Halilintar is a big family consisting of 2 parents and 11 children.
The household has an established YouTube career in Indonesia and each of them has now become a top influencer on their own.
Their content consists of them spending time as a family in their lavish properties.
They have been in the content creation industry for many years now and their subscribers are all across Indonesia.
With their significant popularity, brands should not miss out on collaborating with this family influencer.
3. Ayudia & Ditto – Fun Family Influencers of Nusantara
Ayudia & Ditto are long-time friends-turned husband and wife whose love story is shared in movies.
They are followed by so many and upon having the newest addition to the family, Sekala, their following grew even more.
Together, the family of three makes music and travels the world.
The now six-year-old Sekala has his own supervised photography account and it alone has massive online traffic.
The fun family is really loved by their dedicated followers.
Ayudia & Ditto must be on your list if you plan to work with Indonesian family influencers.
4. Nana Mirdad & Andrew White – Indonesiaโs Outdoorsy Family Influencer
Nana Mirdad is a former Indonesian actress & one of the top female influencers who is married to also a former actor Andrew White.
They share their love for outdoor activities with their children.
The family of four is also often seen traveling together.
Itโs endearing to see how they enjoy each otherโs company.
Nana & Andrew already had many fans before social media.
And now that they have Instagram accounts, their fans get to connect with them and stay updated with their lives and family content.
Should you work with the pair, increased sales and growth for your company are promised.ย
5. Sejiwa Family – Cute Family Influencers in Indonesia
Two internet celebrities, Dwi & Putra, got married in 2018 and are now blessed with two beautiful daughters.
Now called Sejiwa Family, they share their daily lives as a family of four.
While Dwi shares many parenting tips and her story as a working mom, Putra documents his life as a fun dad.
Their posts and Insta Stories are always awaited by their fans.
If you want to broaden your brand reach in Indonesia, Sejiwa Family is your perfect choice.
6. Retno Hening – Family and Parenting Influencer in Indonesia
Retno Hening is an Indonesian-born mom now living and raising her two daughters in Oman.
Retno got famous for the videos of her firstborn she uploaded on Instagram.
Then, she wrote a book titled โHappy Little Soulโ containing her parenting journey and tips, including how to teach her kids empathy and social skills, and be patient with them.
Her book and content have helped new moms with the same struggles.
Now, Retnoโs Instagram features her daughters and her life as a housewife in Oman.
The Indonesian influencer has inspired many and up until now, her Instagram is still crowded with her long-time loyal followers.
Retno is the creator you need if you want to target the moms and parents of Nusantara.
7. Kimbab Family – Interracial Indonesian – Korean Family Influencer
The Kimbab Family is a family of five living in Korea consisting of the mother Gina, the father Jay, and their kids, Suji, Yunji, and Jio.
Both Gina and Jay are known for their respectful parenting and their kids always get complimented for their emotional intelligence and politeness.
On YouTube, they share their daily lives as an Indonesian and Korean-speaking family.
They make entertaining vlogs about Korean culture and food, as well as their fun and heartwarming moments.
Some of their content is also about inviting other famous guest stars with whom they enjoy the delicious meals Gina has prepared.
With their fun content, packed with parenting values, fans are here to stick around and grow with them together.
Collaborate with Kimbab Family and grow your business in Indonesia and Korea all at once through their online presence.
8. Andori & Gama – Indonesiaโs Funny Couple and Family Influencer
Andori & Gama have been long known for their Indonesia – Japan LDR content.
Married in 2016, the pair put their LDR to an end and now has two sons.
Both Dori & Gama share their life as parents, funny parenting stories, and their sonsโ developmental milestones.
Child skin care, meals, and school lunchbox ideas are also found on Andoriโs Instagram page.
The couple is also known for their โTMIโ marriage jokes, which are actually very funny.
Their entertaining nature makes them adored by their loyal followers.
With their popularity, Dori & Gama are your golden tickets to expand your brand in Nusantara.
9. Mira Agile – Funny Mom Influencer in Indonesia
Mira Agile was once known as an Instagram celebrity.
Now being a mother of three, her content shifted and she started documenting her life as a mother and a housewife.
Mira shares kid-friendly recipes, and her current obsession with making cute lunches for her kids.
Fans also love seeing Mira fangirling over the South Korean boy band NCT.
She truly is still young at heart.
On top of that, sheโs very funny, too. The way she shares everything thatโs going on in her life never fails to make her fans laugh.
To work with Mira is to have your brand get increased awareness among her audiences in no time!
10. Ann Family – Sweet Family Influencer of Nusantara
Having their names begin with โAnnโ, Annov and Annissa feature their life as the Ann Family.
Now they have two daughters whose names also begin with โAnnโ, Annasya & Annella.
The Ann Family is now well-known and they have collaborated with local brands, too.
If you work with them,
Your brands will be among those that benefit from their postsโ engagement.
Ready to work with Indonesian Family Influencers?
The Indonesian family influencers we have on the list have collaborated with many brands throughout their career.
Many of them have come forward and testified how impactful they are to the businesses.
We can assure you that they will do their best in helping you with your influencer marketing in Indonesia.
And with the huge online traffic, these content creators always get on their Instagram posts,
Your brand will definitely flourish and get the desired recognition in Indonesia through its influence.
To reach the maximum result of the influencer campaign, we also remind you to always choose the influencer whose niche matches your companyโs.
Good luck!
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.