The local fashion scene is thriving with Singaporean local fashion brands hitting the malls.
Fashion brands that successfully target Singaporean fashion styles and tastes are now dominating the local fashion scene.
Local Fashion Brands in Singapore 👇🏼
- Youths in Balaclava – @youthsinbalaclava
- Depression – @depression_designs
- Our Second Nature – @oursecondnature
- Young Hungry Free – @younghungryfree
- Love, Bonito – @lovebonito
- The Editor’s Market – @theeditorsmarket
- Benjamin Barker – @benjaminbarkerstore
- The Authority – @theauthority.co
- From There On – @from.thereon
- Playhood – @play_hood
Think The Editor’s Market, Love Bonito, and Benjamin Barker.
They’re local brands that have made their name in Singaporean’s fashion scene – loved by your average Singaporean and even Singaporean influencers.
Because they’re made by Singaporeans who understand what Singaporeans love wearing.
A staple in every Singaporean wardrobe, these brands have been successful in growing their target niche and have even expanded overseas.
From youthful streetwear to punk designer and daily casual wear, here’s our list of the top 10 Singaporean-owned fashion brands in 2023.
Youths in Balaclava – Eclectic, Alternative Designer Brand from Singapore
Youths in Balaclava is a Singaporean-owned design collective.
They started off as a group of friends who simply designed clothes that they couldn’t afford.
They’ve now gone global and have been on international fashion shows.
Being on Paris Fashion Week and having their designs sold on Dover Street Market
Youths in Balaclava have put Singapore on the international fashion map.
Heavily inspired by local events and experiences, their brand showcases bold, eclectic designs.
They’re a brand you’d want to look out for if you’re into alternative designer fashion.
Next up is Depression, a Singaporean genderless fashion brand.
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Depression – The Lion City Genderless Fashion Brand
Depression is a Singaporean fashion brand with a niche in genderless, edgy fashion.
Notice how their designs are all in black, with unique cuts and designs.
Depression is for the alternative, punk enthusiasts
Reminiscent of Yohji Yamamoto and Comme Des Garcons
While not typically worn by the average Singaporean
Their head-turning designs are intricately cut and sewn to create quality and edgy garments.
Depression is a favorite amongst alternative fashion lovers in Singapore.
Next up is Our Second Nature, a rising Singaporean womenswear brand.
Our Second Nature – Singapore-based Rising local womenswear
Our Second Nature is a rising Singaporean women’s fashion brand.
Featuring everyday pieces that are comfortable yet fashionable
Our Second Nature’s designs take a westernized twist to daily wear.
Features unique and noteworthy patterns to uniquely cut shapes,
They’ve taken chic womenswear to another level.
Young Hungry Free – Singaporean Chic Women’s Fashion Brand
Putting an edge to the typical Singaporean look is Young Hungry Free, a Singaporean womenswear brand.
A bold, casual, and stylish approach to the traditional officewear
Young Hungry Free’s designs go well in the evenings or on the weekends.
Quality fabrics that are cut and designed to the latest global fashion trends
YHF is the go-to for ladies in Singapore who want an edgy, fashionable, and trendy spin on their wardrobe.
Love, Bonito – The Lion City well-loved local fashion brand
Featuring daily wardrobe essentials for every Singaporean lady is Love, Bonito.
They’re widely successful with various outlets internationally.
They’re truly a staple amongst Singaporeans, and their clothes are well tailored to the sizing and fashion tastes of the Singaporean woman.
Always fashionable and producing the latest trends
Which Singaporean woman doesn’t know this brand?
The Editor’s Market – Staple Womenswear for Singaporeans
The Editor’s Market is a Singaporean-owned women’s fashion brand.
A staple in every Singaporean women’s wardrobe.
The Editor’s Market feature work, casual, and even hijabi-friendly designs.
Conservative options for those who tone it down with their outfits
To casual tops for the beach or even at the workplace.
The Editor’s Market is versatile and well-loved by Singaporeans.
Benjamin Barker – Singapore-based Preppy, Versatile Local Fashion Brand
Benjamin Barker is a Singaporean-based men’s clothing brand featuring smart casual styles.
From officewear and smart shirts to casual-smart daily wear
Benjamin Barker produces quality, well-cut fabrics for Singaporean men.
Suitable for the office, casual outings on the weekends
Benjamin Barker’s clothing is a staple in every man’s wardrobe.
With multiple stores located islandwide, they’re truly successful and a go-to pick for men in Singapore.
The Authority – Singaporean Local Fashion for Men
The Authority is a Singapore-based menswear brand with everyday effortless looks.
Simple, minimalistic yet stylish
The Authority designs clothes for the “boy next door” look.
Think daily staples, but with design elements that make them stand out.
Feel the quality of their fabrics with their carefully curated cuts.
For men in Singapore who want to pull off an effortlessly stylish and preppy look, this brand is for you.
Next up is From There On, a Singapore-based womenswear brand.
From There On – Singapore-based Minimalistic Local Fashion Brand
From There On, previously known as Runway Bandits
They’re a Singaporean womenswear fashion brand focusing on quality, daily wear clothes.
With chic, minimalistic, and calm vibes
Their brand appeals to millennial women who love comfortable, timeless, and quality clothes.
From There On’s clothes are carefully and critically constructed from quality fabrics that are made to last.
If quality, minimalistic and timeless outfits speak to you
From There On is definitely a brand you should take note of.
Next up is a brand that’s representative of the vibrant youth culture in Singapore – Playhood.
Playhood – Street Fashion Brand, Energy of Singaporean Youths
Rising in popularity among the youth, Playhood is an up-and-coming streetwear fashion brand.
Full of youthful energy, their clothes are loved by young adults in Singapore.
Think streetwear, hip-hop, and vintage – Playhood’s clothes are fun, trendy, and hip.
They successfully targeted the youth and street fashion enthusiasts in Singapore through their influencer marketing strategy.
Using influential youths on Instagram as their brand models
Playhood is excellent in its Instagram marketing strategy – it’s evident in the popularity of its clothes.
Work with Singapore-based local fashion brands
Now that you’ve known the top Singaporean-owned fashion brands
You now know which local brands that may be looking for influencers to work with.
Singaporean Local brands have to fight against fast fashion.
Support local brands – Singapore’s designers and fashion scene are successful in producing clothes that Singaporeans love.
From various styles and genres of fashion
Singapore indeed has a plethora of unique and growing local fashion designers.
With marketing strategies targeted at their respective niche, not only succeeded to grow sustainable fashion,
but these Singaporean-owned fashion brands have also successfully grown a local audience and even expanded internationally.
If you’re a Singapore-based influencer looking to work with a Singaporean fashion brand, we hope this list was helpful for you!
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Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.