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Top 10 Food Influencer in Singapore: The 2021 Ultimate Guide for Foodies on Instagram

Here are the top 10 food influencer, food bloggers and reviewers, foodies in Singapore.

If you’re a new Instagram cafe, restaurant or food business in Singapore

These top Singaporean influencers will bring your brand more social presence and customers.

Higher page performance and a possibility of your restaurant or cafe going viral and famous in Singapore

If you’re ready to achieve more customers for your food business and grow your followers on Instagram

Working with these influencers will definitely achieve your food business marketing goals.

Who are the top 10 food influencer in Singapore?

Leslie Tay@ieatishootipost 148k
Daniel Ang@danielfooddiary260k
Brad Lau@ladyironchef590k
Maureen Ow@misstamchiak176k
Aaron Ho@rubbisheatrubbishgrow38k
Joe Yang@mightyfoodie 43k
The Chua Family @ieatandeat 7.4k
The Halal Food Blog@thehalalfoodblog85k

Read on to find out more about these Singaporean food bloggers so you can pick the best influencer for your business.

Here are the top 10 food influencer, bloggers and food reviewers in Singapore:

Leslie Tay – Food Influencer, Blogger on Instagram

Leslie Tay, also known by ieatishootipost is a Singaporean food blogger with currently 140k followers on Instagram.

He posts reviews of food that ranges from various cuisines available in Singapore.

Truly versatile, food from all cultures and walks of life have been featured on his Instagram.

Leslie Tay is a well-managed influencer who also does sponsored collaborations with new food businesses.

With a good sponsored saturation rate, Leslie Tay’s Instagram account ieatishootipost is a great option for businesses looking to sponsor a food blogger.

Although you won’t have to worry about your post being flooded by other sponsored content, one thing you would have to worry is – He’s an expensive influencer.

It’s the price of engaging such a reputable influencer.

Next up is another famous food reviewer- Daniel Ang

Daniel Ang – aka Danielfooddiary

Daniel Ang, the owner of famous food blog danielfooddiary.

Started out writing blog reviews and giving recommendations through his blogs

Daniel Ang had successfully expanded to Instagram.

His Instagram page is successful and well-known among millennials and the younger generation

With 260k followers and an average of 12k video views, 1.2k likes

Daniel Ang is a quality influencer with great content diversity.

He reviews a diverse range of cuisines and food, which makes him a versatile influencer to work with.

Desserts, cake, pastries, fast food, and a wide plethora of other meals

You’ll surely want to work with this influencer no matter what industry your food business is from.

Next up is Brad Lau, commonly known by his pseudonym Ladyironchef

Brad Lau – Owner of Famous Food Blog Ladyironchef

Ladyironchef, have you heard of that food blog before? It’s owned by Brad Lau.

Being a pioneer among Singapore’s food bloggers, Brad Lau is a successful blogger and food influencer with 592k followers.

A versatile influencer, Brad Lau not only reviews restaurants and eateries, he also posts updates on new cafe openings as well.

Ladyironchef is every food business’ dream blog to be featured on – they’re famous with immense reach, every Singaporean goes to their Instagram or blog for food recommendations.

Next up is another reputable food influencer and blogger, Miss Tam Chiak.

Miss Tam Chiak – Famous Food Reviews

Miss Tam Chiak, owned by Maureen Ow is a famous food blogger who gained a reputation writing food reviews on her blog, and then expanded to Instagram.

From desserts, snacks to lunch meals

Miss Tam Chiak is a diverse and versatile food blogger – no wonder she’s so famous.

If your brand wants the maximum reach possible and has a high budget

Miss Tam Chiak is an expensive influencer with an equally huge audience!

Joe Yang – a true Mighty Foodie

Joe Yang is a food influencer and owner of Instagram food blog @mightyfoodie.

Indeed a mighty foodie – Joe Yang posts food reviews of all kinds of food.

Pastries, meals, fast food, desserts

Joe Yang is a versatile and diverse foodie with a mix of organic and sponsored reviews.

He’s an influencer that you would want to add to your list of food influencers! ;)

Cheryl – Travel, Fitness and Food Lover

Cheryl, a food influencer and owner of Instagram food blog @msskinnyfat is an up-and-coming influencer that’s growing in popularity.

Cheryl posts both organic and sponsored food reviews yet maintains excellent content diversity.

Not only does Cheryl post food reviews

She’s a fitness and travel blogger too.

Cheryl is definitely a versatile food reviewer your food business would want to work with.

Up next is a family-owned food influencer blog, The Chua Family.

The Chua Family – Family-friendly Food Influencer

Instagram food influencer @ieatandeat is run by the Chua family in Singapore.

Before Covid-19 striked, they used to post food reviews of overseas eateries during their family vacations.

With honest reviews and captions that truly describe the food and the eatery

This is a quality food blogger you’d want to work with!

Moving on, here’s Aaron Ho, or more known as @rubbisheatrubbishgrow

Aaron Ho – Food Influencer and Reviewer

Aaron Ho, also known as Rubbish Eat Rubbish Grow is a quirky Singaporean food influencer and blogger.

With honest, witty reviews

His captions are highly conversational, casual and never pretentious.

He’s a quality influencer with 38k followers and low sponsorship saturation rate.

It won’t be competitive to work with this influencer, and a friendly budget makes it even more appealing.

Next up is a halal food influencer, blogger and reviewer.

The Halal Food Blog – Halal Food Reviews

The Halal Food Blog, as its name suggests is a Singaporean food influencer blogging the best halal food in Singapore.

Catering to muslims in Singapore who strictly dine at Halal food establishments

There’s not many blogs who cater to those who look for Halal food in Singapore

This food blogger has gained a loyal and growing fanbase of muslim foodies in Singapore.

Sorry to say, if your food establishment does not serve Halal food – you won’t be able to work with this influencer.

But if you’re a Halal food provider, then good news! You’ve finally found a halal food blogger in Singapore.

Next up is Marc, a food influencer who loves cafes.

Marc – Cafe Hopper, Food Influencer and Reviewer

Marc is a food influencer who primarily reviews cafes in Singapore.

At 8k followers, Marc is a promising influencer who’s rising steadily.

As a seasoned cafe hopper, he has visited and reviewed 690 cafes in Singapore since he first started in 2014.

Not limited to dessert cafes, Marc reviews plenty of food as well.

With high engagement rate, Marc is a quality food reviewer who’s interactive with his followers and providing cafe recommendations.

It’s no wonder that he has an accelerating account growth rate on Instagram

As a rising food influencer and Instagram blogger, Marc will definitely bring your business more visitors and customers.


I hope that list of food bloggers was helpful for your influencer marketing decision.

With these influencers ranging from different followers on Instagram

You’ll be able to find the right influencer for your business size

These food influencer on Instagram will help your business stay relevant and build a stronger social presence.

Your followers, page performance will definitely skyrocket once your business gets featured by these influencers

As Singaporeans are always on the look for new food and places to eat at

These influencers are also constantly looking out for new places to visit

So you’d be doing your business and the influencers a big favour by reaching out to them first for sponsorships or collaborations!

All the best in your influencer marketing journey ;)

What is a food influencer?

Food influencers are influencers who post reviews of food on their Instagram page.

Their followers follow them for the food reviews they post and they are trusted sources and a positive influence for people looking for food reviews.

How do I become a food influencer?

  1. Open an Instagram account
  2. Post photos of the food you eat and review it through detailed descriptions
  3. Copywrite the captions according to what users want to read when reading a food review
  4. Be consistent in posting your food reviews
  5. Collaborate with restaurants, cafes to gain more followers and increase your content

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