The Influencer Advertising market in Singapore is projected to grow by 11.36% (2024-2028) resulting in a market volume of US$ 162.70 millions in 2028.
And guess who’s leading the way? Nano & micro-influencers.
And Certainly not the celebrity / mega influencers
What are nano influencers in Singapore and who are they? A nano influencer is an influencer with a 1k-10k follower count.
Nano-Influencers in Singapore in 2024 👇🏼
- Dione – @dionetyf
- Travis Lim – @travlim
- Lydia Tham – @lydtham
- Steffi – @steffiloves
- Megan Chia – @meggychiaaaa
- Abigail Chloe – @chlobigail
- Yana – @kebabom
- Ririka – @koyourichan
- Jessica – @callmejessi_ca
- Hazel – @plainpretzel
They’re smaller and have fewer followers than your typical influencers and micro-influencers
But that doesn’t mean that they’re any less powerful
Nano influencers in Singapore are especially successful in marketing products that cater to their specific audience niche
Working with nano influencers isn’t only good for your budget, they also fulfill your marketing goals just like any other Instagram influencer with a large following.
In this list, we’ll explain why nano influencers are important for sponsors to build influencer partnerships.
Here’s our updated list of the top 10 Singapore-based nano influencers in 2023.
1. Dione – Chic Model, Singaporean Fashion Influencer
Dione is a Singaporean model and rising nano influencer with 5.8k followers.
Her chic aura, perfect figure, and knack for modeling have paved the path for her modeling career.
As a model under Now Model Management, Dione mainly does fashion and beauty photoshoots.
With her chic image and beautiful model figure, she’s an ideal influencer for brands with an overall sophisticated and luxurious image.
Influencers?
Let us help. We can find and contact them. Build your Campaign and ROI
GET A FREE CONSULT
2. Travis Lim – Singapore-based Food nano influencer
Travis is a Singaporean food blogger with 5k followers
Highly versatile, he reviews a variety of food including snacks, pastries, and desserts.
With a high engagement rate with his followers, it’s no surprise that there are many brands working with this nano influencer
A small yet quality account with an audience that’s loyal and interactive, Travis is indeed a rising food influencer you need to add to your list.
3. Lydia Tham – Fashion, Beauty, and Lifestyle Influencer in Singapore
Lydia Tham is a Singaporean fashion and lifestyle nano influencer with 3.4k followers.
Despite her small following, Lydia has successfully partnered with major brands such as Nature Republic, Her Velvet Vase, Yesstyle
With a high engagement rate with her community, Lydia is a quality influencer who can effectively appeal to the target niche of many brands.
It’s no wonder that she’s a rising nano influencer who’s well sought after by brands.
4. Steffi – The Lion City Bubbly and Cheerful dancer
Steffi is a dancer and a nano influencer with 4k followers on her Instagram page.
Her posts showcase her bubbly and cheerful personality, which makes her well-loved by brands and her community.
A quality influencer with a strong engagement rate, Steffi is highly versatile and creative with the content she posts
Brands that are looking for a nano influencer with a down-to-earth, bright image and strong influence? Keep Steffi on your list 😉
5. Megan Chia – Nano influencer and content creator based in Singapore
Megan Chia is a fashion, beauty, and lifestyle influencer based in Singapore.
With a well-managed Instagram posting strategy and regular video series,
Megan Chia is surely a rising influencer and content creator.
From TV appearances to photoshoots and sponsorships with food and fashion brands
Her content is highly versatile, making her an ideal influencer for many brands to work with.
6. Abigail Chloe – Singaporean Lifestyle Influencer
Abigail has a very bright persona on Instagram.
She shares her daily moments: trying new food, hanging out with friends, and going to the beach.
She is the type of everyday influencer among your friends and family.
Her profile stat is also amazing: diverse content, high engagement rate, healthy account growth & followers.
As nano-influencers get paid enough from many brands, you can easily work with them, including with Abigail.
Undoubtedly, Abigail is a great influencer for brands that are looking to explore and expand their target audience.
7. Yana – Boldly Creative Fashion Influencer from Singapore
Yana, more commonly known by her quirky username @kebabom is an up-and-coming fashion influencer based in Singapore
Daring and not afraid to mix and match various combinations of clothing in her outfits
Yana is highly creative and unique with a bold sense of fashion.
A nano influencer who collaborates with fashion brands and spins ordinary clothes into fashionable outfits
If this screams your brand personality, Yana is the perfect influencer that can represent your brand.
A small, growing, and loyal community of followers, Yana has a high engagement rate and is highly responsive to her followers.
It’s no wonder that she’s a rising influencer and we can’t wait to see her succeed as an Instagram influencer!
8. Ririka – The Lion City Parent Nano Influencer, Momstagram
Ririka is an influencer who runs @koyourichan as a dedicated mommy blog for her daughter Koyouri-chan.
A beautifully curated Instagram feed capturing her life experiences and moments with her daughter
Ririka seamlessly incorporates paid partnerships and sponsorships in her Instagram feed.
From lifestyle to food, Ririka is a versatile influencer with a niche audience of fellow moms.
If your brand caters to children and families – this is an account you definitely want to work with.
9. Jessica – Singaporean Beauty Nano Influencer
Jessica is a Singapore-based lifestyle and beauty influencer with an audience of 4.4k followers.
As an influencer who loves beauty and self-pampering sessions
Jessica has successfully partnered with nails, lashes, and other aesthetic services.
Not to mention sponsorships with makeup brands such as Forencos.
If your brand is in the beauty and lifestyle industry and looking for an influencer with a beauty target niche
Jessica is a rising and quality influencer to work with!
10. Hazel – Singapore-based Fashion & Lifestyle Nano Influencer
Hazel is a fashion and lifestyle nano influencer with 3k followers and growing.
Her Instagram feed is well-managed with aesthetically pleasing content creation that radiates warm vibes.
Her trendy sense of style has made her an influencer with partnerships with beauty and fashion brands such as Yesstyle, Marc Mirren, Cosrx, and Rovectin.
As an influencer with a smaller audience, she has strong audience engagement and high engagement rates.
If Hazel meets your brand’s niche, target audience, and vibe
We believe you’ll love working with Hazel – Keep her name on your list of nano influencer partnerships 😉
Ready to work with the 2023’s Top Singaporean Nano-influencers on the list?
Now you’re familiar with the nano influencers of Singapore right?
Nano influencers drive higher results for brands in Southeast Asia.
Even though they have a smaller audience of Instagram followers
Partnerships with these nano influencers prove to be highly effective in reaching marketing goals
That’s due to their specialized niches and strong engagement with their loyal target audience.
As a social media community manager, I’ve learned that influencers of all follower sizes are equally as influential.
Of course, followers are just a number – nano influencers can equally make an impact as well!
We hope you’ve found this list of top nano influencers in Singapore helpful for your brand’s search for nano influencer partnerships.
More Influencers in different niches in Singapore
- Best Influencer Marketing Agencies in Singapore
- Top 10 Fashion Influencers in Singapore
- Top 10 Singaporean-owned Fashion Brands
- Top 10 Micro-Influencers in Singapore
- Top 20 best influencers in Singapore
- Top 10 Travel Influencers in Singapore
- 10 Best Family Influencers in Singapore
- 8 Best Youtube Crypto Influencers in Singapore
- Top TikTok Influencers in Singapore
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.