In Indonesia 32% of content creators are Nano-Influencers. Influencer Marketing is rising in Indonesia.
| Influencer tiers | 🇮🇩 Population |
|---|---|
| Nano-influencer (1k-10k followers) | 32% |
| Micro-influencer (10k-100k followers) | 34% |
| Macro-influencer (100k-1m followers) | 21% |
| Mega-influencer (Celebrity) (>1m followers) | 3% |
| End-user (100-1k followers) | 8% |
Nano influencers are those whose follower counts range from 1000 to 10000
Here’s the list of the top 10 nano influencers in Indonesia who will help your brand grow in the country with their high engagement rates.
Top Nano Influencers in Indonesia in 2024
- Guntur – @guntur.rent
- Hushna Aghniya – @husnaghniya
- Esac Reza – @esacreza
- Tabitha Meliala – @tabithameliala
- Dayu Putri Utami – @dayuputriutami
- Nabilah Rosiana – @nabilah_rosiana
- Ghulam Fatkur – @ghulamfatkur
- Iona – @ionachavela
- Raissa Shofia – @raissashofia
- Dwi – @DwiHudha
Indonesian nano influencers are your golden tickets to growing your brand in the country.
This might seem small compared to mega or micro content creators but working with nano influencers is actually worth trying.
Why?
Because nano influencers have risen up and proven that they can generate sales for your brand, despite the number of their followers.
Nano influencers in Indonesia also have more tight-knit communities and high engagement rates.
They are willing to work with small brands and are cost-effective for smaller budgets.
Nano content creators are just all around perfect to help you introduce your products to the right audience.
Once you reach their tight-knit communities, I promise that your brand awareness will grow in no time.
Learn more about them in this article and you’ll see why you need to connect with them ASAP.
Without further ado,
Here are the 10 best Indonesian nano influencers in 2024.
1. Guntur – Adventurous Indonesian Traveler & Nano Influencer
Want to be in the know of the must-visit tourist destinations in Indonesia? Follow Guntur now.
The nature lover slash travel influencer has an eye-pleasing green-themed feed to let you know where you should go for your next trip.
Mountains, lakes, and vast paddy fields, all can be seen on Guntur’s Instagram.
Guntur is also passionate about content-making. He posts edited reels about his trips and makes sure to attach informative captions to his posts.
Which explains why his content is loved by many traveling and nature lovers in Nusantara.
Therefore, leverage his influence now and reach them with Guntur’s help.
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2. Hushna Aghniya – Rising Indonesian Illustrator and Nano Influencer
Children’s book illustrator Hushna Aghniya is on Instagram to share her beautiful illustrations.
Hushna specializes in cute and fun characters and backgrounds.
And she draws to share her childhood memories in the form of art, as well as helps her clients realize their vision through her magic hands.
Hushna’s presence is known among Indonesian artists. She even held a webinar discussing character design.
Which was a success since many want to be as skillful as her too.
Collaborate with Hushna now to reach her active audiences and grow in Nusantara.
3. Esac Reza – Surabaya-Based Cycling Enthusiast and Nano Influencer
Esac Reza loves cycling, that’s for sure.
His Instagram is an exhibition of his passion for cycling, shown through the pictures of him riding his bike and posing with it.
Esac also occasionally holds Q&A sessions with his followers.
And they’re always crowded with many wanting to know about bikes, cycling gear, product recommendations, and many more.
Esac is always willing to answer them all, welcoming everyone who wants to join the community.
He surely is going to be a well-known Indonesian fitness influencer in the future.
If you want to reach the sport and cycling communities in Indonesia, Esac is the influencer you need.
4. Tabitha Meliala – Inspiring Activist & Nano Influencer from Indonesia
Tabitha Meliala knows she is an influencer.
Hence, she is using her platform to influence her followers to believe in themselves and do good for others.
Tabitha is a part of a childcare community and youth organization in Indonesia. She has found her purpose to make an impact and is here to inspire others to do so.
Along with pictures of her being on duty as an activist,
Tabitha also has other helpful content discussing various topics, such as love language, feminine energy, financial planning, self-healing, and even scholarships.
Tabitha is indeed one of the promising female influencers in Indonesia.
She has a strong online presence on Instagram and is looked up to by many young people in Indonesia.
And Tabitha will open the gate for you to reach them in an instant. So collaborate with her ASAP!
5. Dayu Putri Utami – Female Model & Nano Influencer in Nusantara
Being an aspiring model, Dayu Putri Utami is used to being in front of a camera.
But another thing about Dayu is that is a blank canvas for many makeup artists in Nusantara.
She is a muse waiting for them to work their magic on her beautiful face.
From flawless to bold wedding makeup looks, Dayu models for many MUA in the country.
She helps them introduce these MUA’s makeup styles and skills to the public.
So, if you need an MUA for your events, check out her profile to see if there’s one that suits your needs.
And if you are a brand owner planning to target makeup lovers in Indonesia, Dayu should be on your A-List.
6. Nabilah Rosiana – Indonesia-Based Female Nano Influencer
Nabilah Rosiana is a nano influencer and a Ning, which means she is tourism ambassador for her hometown, Surabaya.
On her Instagram feed, she can be seen doing charity and participating in other events held by the organization.
Her being a Ning has opened the doors for her to meet many important people in the country and she never forgets to share it on social media.
Her followers grow with her and are happy to be a part of her journey.
And with her spirit, we can only see Nabilah’s name become bigger from here.
So be sure to leverage her presence and grow your brand in Indonesia ASAP.
7. Ghulam Fatkur – Young Football Player & Nano Influencer in Indonesia
Ghulam Fatkur is a rising football star in Indonesia.
He is a part of the PSIM, a professional football club based in Yogyakarta, Indonesia.
Ghulam is active on Instagram and utilizes the platform to share his moments playing on the field, practicing, and more.
His content is relatable to other football players but many other people also follow him for his charm.
Make sure you work with Ghulam to reach his dedicated followers in no time!
8. Iona – Talented Photographer & Nano Influencer from Indonesia
Follower counts indeed can’t be used to measure someone’s skills and Iona will tell show you why.
Iona is a talented Indonesian photographer who has worked with many media and shot many prestigious celebrities from Indonesia and other countries.
This includes Niki, Rich Brian, Milli, G-Idle, and even Jae Park.
Her editorial-style portraits are breathtaking and I think we all can see that her presence is only going to skyrocket.
Working with Iona is a must to get a hold of portrait photography lovers both in and outside Indonesia.
9. Raissa Shofia – Indonesia’s Rising Fashion Model and Nano Content Creator
Raissa is an Indonesian rising fashion model who has been trusted by many brands in the country.
They all want her to portray their brands through modeling – you can find her be the face of many fashion brands in their catalogs.
But brands also trust her to pose with their products and post it on her account as an influencer marketing campaign.
Whatever type of representation you need for your brand, Raissa will help you achieve it.
Collaborate with Raissa now and have your brand recognized by a wider audience in Indonesia.
10. Dwi Hudha – Beauty Nano Influencer from Nusantara
As a nano beauty influencer in Indonesia, Dwi Hudha uses her Instagram to upload her photoshoots, OOTD pictures, and her travel adventures.
Dwi shares pictures from her fashion photoshoots and chats about a few things regarding beauty and hair care.
And they are always crowded with likes and comments from her followers.
Dwi is trusted by many brands because of this and many want to leverage her influence to represent their services – and so they did.
Dwi has collaborated with several makeup artists, photographers, and hair stylists.
She helps them get recognized by more people in Indonesia.
I highly recommend you do the same if you want to expand your business in Nusantara.
Work with Indonesian nano influencers and content creators for high engagement rates
From travel to makeup nano content creators, my list has it all.
And I hope it can help you choose the right nano influencer to get your brand recognized in Indonesia.
I know, compared to mega and micro content creators, nano influencers have fewer followers.
But their followers are as dedicated and always ready to interact with their posts.
Just be sure to choose the one whose niche matches your brand’s so your influencer marketing has a maximum outcome.
Article By
Gregory Taslaud
Founder and Full time Blogger at INSG. Inbound Marketing enthusiast since 2001, I love data, test and review Tools. On a mission to build Media & eCommerce projects with various Brands and Creators.